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How User Interviews Can Be Accelerated with an AI-Powered Insights Platform

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Harriet, the first full-stack AI solution designed to get companies’ internal data ready for the AI revolution, relieve People teams of their daily admin burden, and give every staff member their own HR assistant, has raised a £1.2m pre-seed round led by Concept Ventures and joined by Frontline Ventures, Portfolio Ventures, and Notion Capital. 

What’s actually eating your research timeline – and why the fix isn’t what most people expect.

Nobody skips user research because they don’t care about users.

They skip it because the last time they tried, two weeks of recruiting ended with three cancellations. The sprint didn’t wait. Someone made a judgment call, the feature shipped, and everyone quietly agreed they’d do it properly next time — which is what they said the time before that too.

Next time never really comes.

AI-powered research platforms are worth paying attention to right now, not because they make research feel futuristic, but because they remove the specific friction that makes teams abandon it in the first place. That’s a more boring claim than most vendor marketing would make – and probably a more useful one.

The Interview Itself Is Rarely the Problem

A 45-minute conversation with a user isn’t what kills research timelines. What kills them is everything around it.

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Recruitment for a niche persona – say, a head of operations at a logistics company with 50 to 200 employees – can take three weeks on its own. Then you’re coordinating schedules across time zones. Then someone’s dog has a vet appointment and they reschedule, which cascades into your analysis window. Transcription, tagging, theming. Pulling together a synthesis doc that stakeholders will actually read. By the time that’s done, the decision you were trying to inform has already been made – or worse, you’ve held it up.

This is what researchers mean when they talk about the infrastructure tax. The research itself is a relatively small part of the timeline. The coordination surrounding it is enormous.

AI platforms specifically target that tax. Not the conversation, but everything before and after it. That’s a narrow claim but an important one, because it changes what you should expect these tools to do and what you shouldn’t.

What These Platforms Actually Do

The category is still early enough that a lot of what gets labeled “AI research” is just survey tools with a chatbot bolted on. Worth distinguishing that from platforms genuinely rearchitecting the workflow.

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The more interesting approach involves synthetic personas – AI-generated user profiles built from demographic, psychographic, and behavioral parameters relevant to your target market. Rather than finding and scheduling real participants, you define who you want to hear from, and the platform constructs representative personas accordingly. Then it run automated interview sessions with those personas: the AI moderates, adapts follow-up questions based on what the persona “says,” and runs multiple sessions in parallel. What would normally take three weeks of logistics happens in under an hour.

The synthesis piece is where a lot of the time savings actually land. Traditional research often ends with a pile of transcripts that still need a human to code, theme, and interpret. These platforms produce structured analysis – hypothesis validation, theme identification with supporting evidence, pattern recognition across personas – as part of the output. You’re not starting from raw data.

One thing worth noting: synthetic personas sidestep a few real problems with live interviews. Politeness bias (participants saying what they think you want to hear) goes away. So does incentive distortion – the way a $75 gift card quietly changes how someone responds. Whether those tradeoffs net out positively depends on what you’re trying to learn, which brings up the more nuanced question.

Where This Works and Where It Doesn’t

Synthetic research is genuinely well-suited to a specific category of work: concept validation, messaging tests, pricing sensitivity, feature prioritization, early hypothesis pressure-testing. Situations where you want directional signal before committing resources, not ethnographic depth.

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What it’s not designed for: longitudinal behavior tracking, use cases where existing behavioral data is sparse or nonexistent, or research where the texture of lived experience is the actual insight you need. A team building tools for people managing chronic illness, for example, should be talking to real people. The emotional specificity of that context matters in ways a synthetic persona can’t replicate.

Most teams who get this right don’t treat it as either/or. Synthetic research handles the high-frequency, lower-stakes validation work – testing messaging before a campaign goes live, checking whether a new nav pattern makes sense before engineering builds it, running a quick concept test before a sprint kickoff. Live interviews get reserved for the contextual, strategic work that actually needs them.

That division of labor is less philosophically interesting than the debate about whether AI can replace human insight (it can’t, fully), but it’s far more practically useful.

What Changes When Research Gets Cheaper and Faster

Here’s the part that doesn’t get talked about enough: when research is slow and expensive, it gets rationed. You do it on the big decisions – new product lines, major redesigns, significant pivots. Everything else ships on instinct.

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That’s not negligence. It’s math. A two-week study doesn’t make sense for a microcopy change or a nav restructure or a pricing page tweak. So those decisions get made without data, and sometimes they’re fine, and sometimes they compound into a product that technically works but keeps missing the mark with users in ways nobody can quite diagnose.

Lower the cost and time of research to 30 minutes, and the calculus changes. A PM tests three different onboarding flows before the engineering ticket gets written. A founder checks whether a landing page angle actually resonates with their target segment before spending on ads. A designer validates a navigation pattern while the Figma file is still open. None of these are decisions that would have justified a traditional study. All of them produce better outputs.

Agencies feel this particularly acutely. Research has traditionally been a premium offering – something you include on the big retainers, not the smaller project work. Faster, cheaper tools change what you can viably include in a scope. That has real downstream effects on what you can charge for, what you can defend in a pitch, and what your clients walk away trusting.

The cumulative effect of running more validation – across smaller decisions, earlier, when there’s still room to change direction – is hard to quantify neatly. But teams that do it consistently tend to make fewer expensive late-stage corrections.

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Starting Out: What the First Run Actually Looks Like

If you haven’t used one of these platforms before, the first session is usually less complicated than expected. You describe what you want to learn – the idea, the problem you’re testing, the assumption you’re trying to pressure-test. You define your target user in reasonably plain terms. The platform handles persona generation, interview design, execution, and synthesis.

Articos structures this as five steps: define the idea, generate personas, shape the interview questions, run the sessions, review the analysis. First time through, most people are done in 30 to 40 minutes. The output is a structured report – not raw transcripts – with themes, hypothesis validation, and supporting quotes from the sessions.

A practical starting point: pick something your team is already debating. A feature that’s been stuck in prioritization discussions. A pricing structure you’ve never properly tested. A headline you’re running on gut. Run a study on it before the next planning meeting and bring the output. That’s usually enough to shift how the team thinks about doing this regularly.

The teams that get the most value from these platforms aren’t treating it as a one-off. They block time – weekly, sometimes more often – to run a study the way they’d block time for a retrospective or a design review. Not because it’s a habit that feels productive, but because it keeps decisions connected to actual user behavior rather than drifting toward internal opinion.

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Where This Is Headed

User research has been slow and expensive for a long time, and that’s shaped how teams think about it – as something you invest in seriously or skip entirely. The middle ground, where you validate things quickly and often on decisions of all sizes, hasn’t really existed at scale before.

That’s what’s starting to change. Not the underlying value of talking to users – that hasn’t changed – but the economics of doing it frequently enough to matter.

For teams that figure out how to fold this into their normal working rhythm, the compounding effect is real. More validation, earlier, on more decisions. Fewer expensive surprises six months into a build. More confidence in the things you ship.

It’s worth paying attention to, even if you’re skeptical. Especially if you’re skeptical – because the case for faster research isn’t that AI has solved the hard problem of understanding users. It’s that the logistics were always the part holding most teams back, and those are now genuinely solvable.

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ECB Holds Rates Steady Amid Iran Chaos. Why Central Banks Are Following the Fed.

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ECB Holds Rates Steady Amid Iran Chaos. Why Central Banks Are Following the Fed.

ECB Holds Rates Steady Amid Iran Chaos. Why Central Banks Are Following the Fed.

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CBAK Energy shareholders approve redomicile merger and company regains Nasdaq compliance

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UK targets 50% domestic steel production with new import tariffs

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British manufacturers are facing fresh uncertainty as Donald Trump’s sweeping new steel and aluminium tariffs threaten more than £2.7 billion ($3.43bn) worth of UK exports to the United States — a move that is already prompting order cancellations, price hikes, and long-term strategic questions for exporters.

The UK government has unveiled a major intervention in the steel market, setting an ambitious target to produce up to 50 per cent of the steel used domestically while imposing steep new tariffs on imports in a bid to protect the struggling industry.

Under the plans, import quotas will be reduced by 60 per cent from July, with any steel brought into the UK above those limits facing a punitive 50 per cent tariff. The move represents one of the most assertive steps taken by ministers in recent years to bolster domestic manufacturing capacity amid intensifying global competition.

Announcing the measures in Port Talbot, Business Secretary Peter Kyle said the strategy was designed to both strengthen UK industrial resilience and counter what he described as “anti-competitive behaviour” in global steel markets.

He confirmed the government aims to increase the proportion of British steel used in the UK economy from around 30 per cent to 50 per cent, although no specific deadline has yet been set for achieving the target.

The introduction of a 50 per cent tariff on excess imports marks a significant escalation in trade policy. While tariffs are paid by importing firms, the additional costs are typically passed through supply chains, potentially raising prices for manufacturers, construction firms and ultimately consumers.

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Ministers insist the policy is not protectionist but rather a necessary safeguard in a market distorted by global overcapacity and subsidised production, particularly from overseas producers able to undercut UK manufacturers.

A transitional arrangement is being considered to soften the immediate impact, with contracts agreed before 14 March potentially exempt from the new tariffs for imports arriving between July and September.

The UK steel sector has broadly welcomed the announcement, having long called for stronger measures to shield it from cheaper imports and volatile global pricing.

Gareth Stace, head of industry body UK Steel, said the strategy represents a long-overdue shift in policy.

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He said the UK had lacked a coherent industrial plan for steel for years, despite its central role in national security, infrastructure delivery and the transition to low-carbon energy systems. He added that a clear domestic strategy was essential if the sector is to survive and grow in an increasingly competitive global market.

Trade unions also cautiously backed the move. The GMB said the announcement was welcome but stressed that key questions remain around ownership structures, particularly at major sites such as Scunthorpe, and the long-term technological direction of the industry.

However, the policy has drawn sharp criticism from opposition figures, who argue the tariffs risk increasing costs across the wider economy.

Andrew Griffith warned that higher import costs could ripple through key sectors such as construction, potentially reducing infrastructure investment and placing additional pressure on UK manufacturers already facing tight margins.

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The concern reflects a broader economic tension: while tariffs may support domestic producers, they can also raise input costs for downstream industries that rely on competitively priced materials.

The intervention comes at a critical moment for the UK steel industry, which has faced years of financial strain driven by high energy costs, global oversupply and shifting demand.

Although recent government support has helped reduce energy costs for intensive users, UK producers still face higher bills than many European and US competitors. That gap could widen further if global energy markets remain volatile.

Fears are growing that the ongoing conflict in the Middle East could push oil and gas prices higher for longer, increasing operating costs for energy-intensive industries such as steelmaking.

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The government’s push to increase domestic steel production also reflects broader strategic concerns. Ministers are keen to ensure the UK retains sovereign capability in critical industries, particularly as geopolitical tensions expose vulnerabilities in global supply chains.

This is underscored by the government’s direct involvement in key steel assets, including sites in Scunthorpe and Rotherham, where public funds are currently being used to maintain operations that might otherwise have ceased.

At the same time, investment in new technology is beginning to reshape the sector. At Port Talbot, Tata Steel is developing an electric arc furnace, which will recycle scrap metal to produce steel with significantly lower carbon emissions — a key component of the UK’s net zero ambitions.

The success of the government’s strategy will ultimately depend on whether it can strike a balance between protecting domestic producers and maintaining competitiveness across the broader economy.

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While boosting local production could strengthen supply chain resilience and support jobs, the risk remains that higher costs could dampen demand and investment elsewhere.

For now, the policy signals a decisive shift towards a more interventionist industrial strategy — one that places steel at the heart of the UK’s economic, environmental and national security priorities.


Amy Ingham

Amy is a newly qualified journalist specialising in business journalism at Business Matters with responsibility for news content for what is now the UK’s largest print and online source of current business news.

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General Mills’ struggles continue

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General Mills’ struggles continue

CEO sees “difficult financial results behind us.”

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(VIDEO) Kevin Hart Demands ‘Redo’ After Viral Wax Figure at Tennessee Museum Sparks Hilarious Backlash

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Kevin Hart

Comedian Kevin Hart turned a potentially flattering moment into comedy gold when he roasted his own wax figure at the Hollywood Wax Museum in Pigeon Forge, Tennessee, calling it an “attack” and demanding a complete redo. The figure, unveiled recently, went viral this week after Hart posted a scathing yet humorous reaction on Instagram on March 14, 2026, drawing millions of views and thousands of comments from fans who agreed the likeness fell short.

Kevin Hart

The wax statue depicts Hart in a black T-shirt, black pants, leather jacket and a prominent long gold chain, with arms outstretched in a pose meant to capture his energetic stage presence. But the resemblance drew immediate criticism for inaccuracies in facial features, proportions and overall vibe. Hart, 46 (turning 47 soon), shared a video of the figure set to the theme from “Curb Your Enthusiasm,” overlaying text reading “I know that ain’t Kevin Hart.”

“WTTTTFFFFF …. What did I do to these people…. This is an attack…. Who in the f–k is this??????” Hart captioned the post. “At this point these museums are just trying to make me cry 🥺😂😂😂😂….. This s–t has to stop…. I demand a redo damn it!!!!!!!”

The Instagram reel quickly amassed over 13 million views, nearly 371,000 likes and more than 26,000 comments within days. Fans flooded the replies with jokes, comparisons and memes. Some likened the figure to a mix of Cuba Gooding Jr. and other celebrities, while others quipped about the height being the only accurate detail. Actress Jameela Jamil commented that it was “the worst one I’ve ever seen of anyone.” Even Hart’s frequent collaborator Dwayne “The Rock” Johnson chimed in playfully, posting he had “no notes” on the figure, adding to the lighthearted roasting.

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Hart’s reaction exemplifies his signature self-deprecating humor, turning what could have been an embarrassing oversight into viral entertainment. The comedian, known for films like “Jumanji: Welcome to the Jungle” and stand-up specials, has a history of embracing internet memes and fan interactions, often amplifying moments that poke fun at himself.

The Hollywood Wax Museum in Pigeon Forge, a popular tourist spot in the Smoky Mountains, features celebrity replicas but is separate from the more renowned Madame Tussauds chain, which has its own Hart figures in locations like New York and Hollywood. Those Madame Tussauds versions have generally received better reviews, though wax figures occasionally spark debates over accuracy across museums.

This isn’t the first time a celebrity wax statue has gone viral for the wrong reasons. Past examples include figures of Zac Efron, Kendall Jenner and others that drew criticism for looking off-model. Museums typically use reference photos, measurements and artist sculpting, but results vary based on execution and updates over time.

Hart’s post highlights ongoing challenges in capturing likenesses, especially for expressive performers whose energy comes from movement and facial animation rather than static poses. The figure’s stiff posture and facial structure failed to convey Hart’s trademark charisma, leading fans to speculate on whether it was rushed or based on outdated references.

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Despite the mockery, the incident underscores Hart’s enduring popularity. His ability to laugh at himself keeps him relatable amid a career spanning stand-up, acting and producing. Recent projects include his HartBeat Productions slate and upcoming comedy specials, maintaining his status as one of Hollywood’s highest-paid comedians.

The viral moment also spotlights social media’s role in amplifying celebrity news. Hart’s direct engagement—posting personally rather than through a publicist—fueled the spread, turning a local museum unveiling into a global conversation.

As of March 19, 2026, neither the Hollywood Wax Museum nor Hart has announced plans for revisions, though his “demand a redo” plea suggests he may push for one. In the meantime, the figure remains on display, likely drawing curious visitors eager to see the “attack” in person.

For Hart, the episode is another chapter in a career built on turning mishaps into punchlines. Whether the museum heeds his call remains to be seen, but the comedian has already won the internet round with his quick-witted response.

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Why the average age of a first-time buyer has risen

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Why the average age of a first-time buyer has risen

The average age of a first-time buyer in England has risen from 29 to 34.

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Gaffney, APEI SVP, sold $150k in stock

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Angelina Jolie Eyes Life Abroad After Oscars Absence, Amid Ongoing Winery Dispute with Brad Pitt

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Brad Pitt and Angelina Jolie

LOS ANGELES — Angelina Jolie skipped the 2026 Academy Awards earlier this month, a decision sources close to the actress described as unsurprising given no eligible projects and her shifting priorities away from Hollywood’s spotlight. The Oscar winner, who last attended the ceremony in 2024 for her directorial work, instead focused on personal transitions, including plans to relocate abroad later this year as her youngest children approach adulthood.

Brad Pitt and Angelina Jolie

Jolie, 50, has been candid about feeling disconnected from the United States in recent interviews, stating she no longer “recognizes” the country due to changes in freedom of expression and social climate. Sources told People magazine in late 2025 that she is “excited” about moving overseas once custody arrangements with ex-husband Brad Pitt allow greater flexibility. Her twins, Knox and Vivienne, turn 18 in July 2026, potentially freeing her from Los Angeles residency requirements tied to the long-running divorce.

The actress listed her historic $25 million Cecil B. DeMille estate in Los Angeles for sale after renovations, with pre-qualified buyers touring the property. Plans call for splitting time between New York—home to her sustainable fashion venture Atelier Jolie—and Europe or Cambodia, where she holds citizenship and has deep humanitarian ties through her work with refugees.

Jolie’s humanitarian efforts remain central. Recent reports noted her visits to conflict zones, though specifics on 2026 activities were limited. Her UNHCR ambassadorship continues to drive advocacy, often drawing her away from entertainment circles.

Professionally, Jolie is in a transitional phase with new projects gaining traction. Her latest film, “Couture,” a fashion-world drama directed by Alice Winocour, was acquired by Vertical for North American theatrical release later in 2026 following its world premiere at TIFF in 2025. Jolie stars as Maxine, a filmmaker facing breast cancer who enters a romance during Paris Fashion Week chaos. The ensemble includes Louis Garrel, Ella Rumpf and newcomer Anyier Anei, exploring themes of women’s resilience, solidarity and shared struggles across cultures and professions.

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Rumors of a real-life romance between Jolie and co-star Garrel surfaced after public dinners, but sources close to the actress told TMZ on March 2 that the pair are not dating. “It’s strictly professional,” one insider said, emphasizing her focus on work and family post-divorce.

Jolie has not been in a relationship since finalizing her divorce from Pitt in December 2024 after an eight-year legal battle, according to a source cited by People. “She’s too busy focusing on her work and her six children,” the source said. “She hasn’t had a boyfriend.”

Family dynamics drew attention when eldest son Maddox dropped “Pitt” from his last name in credits for “Couture,” where he contributed to production. The move, reported in late February, fueled speculation about strained ties, with some Pitt associates claiming it reflected Jolie’s influence. Maddox, now in his 20s, has increasingly aligned with his mother’s projects.

The divorce settlement, reached after years of custody, property and winery disputes, has not fully quelled tensions. Brad Pitt is pushing to depose Russian businessman Yuri Shefler regarding dealings related to their French winery, Château Miraval, according to court documents obtained by TMZ on March 17. The ongoing litigation centers on ownership and sales rights, with Pitt seeking clarity on transactions involving the multimillion-dollar asset. Sources described Jolie as “mentally drained” by the protracted fight, which has spanned nearly a decade since their 2016 separation.

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Despite personal challenges, Jolie’s career shows momentum. She is reuniting with “Mr. & Mrs. Smith” director Doug Liman for an untitled spy thriller, signaling a return to high-profile acting. Additionally, “Sunny,” an action-thriller directed by Eva Sørhaug and inspired by mafia classics, is in production, marking her first action role in years after projects like “Eternals” and “The Eternals” in 2021.

Atelier Jolie continues to thrive as a platform for ethical fashion, blending Jolie’s advocacy with creative output. The New York-based collective emphasizes sustainability and artisan collaboration, reflecting her shift toward entrepreneurial and philanthropic endeavors over traditional stardom.

Jolie’s evolution from blockbuster star to multifaceted figure—actress, director, humanitarian and businesswoman—defines her 2026 chapter. Skipping awards season aligns with her preference for privacy and meaningful work amid life changes. As she prepares for potential relocation, upcoming releases like “Couture” and ongoing advocacy suggest she remains influential, even from afar.

With children growing independent and legal battles simmering, Jolie appears poised for a new era prioritizing global perspectives over Hollywood drama.

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Who is Atanu Chakraborty and why did HDFC Bank lose Rs 1 lakh crore?

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Who is Atanu Chakraborty and why did HDFC Bank lose Rs 1 lakh crore?
Dalal Street witnessed a sharp selloff on Thursday, led by a steep fall in HDFC Bank, India’s largest private lender. The share price plunged by up to 9%, erasing over Rs 1 lakh crore in market value in a single session and marking its worst single-day decline since March 2020.

The trigger was the resignation of part-time Chairman and independent director Atanu Chakraborty. In his letter, Chakraborty cited developments and practices at the bank over the past two years that did not align with his personal values and ethics. “This is the basis of my aforementioned decision,” he wrote.

He highlighted that his tenure coincided with key milestones, including the merger with HDFC, which transformed the institution into one of the largest financial conglomerates in the country. While he also noted that the full benefits of the merger are yet to materialise, the move cemented HDFC Bank’s position as the second-largest lender in India.

A near 9% fall in a heavyweight like HDFC Bank underscores the significance of the development and the influence of the individual at the centre of it. Here’s a closer look at Atanu Chakraborty.

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Atanu is a retired 1985-batch IAS officer from the Gujarat cadre, who served as the Economic Affairs Secretary in the Ministry of Finance, Government of India, until his retirement in April 2020. He has also represented India as an alternate Governor on the World Bank Board and was a member of the Central Board of Directors of the Reserve Bank of India. His appointment as Union Economic Affairs Secretary was approved by the Appointments Committee of the Cabinet.


He holds a BTech degree in Electronics and Communication Engineering from the National Institute of Technology, Kurukshetra. He further pursued a postgraduate diploma in Business Finance from ICFAI, Hyderabad, and completed his MBA from the University of Hull in the United Kingdom.
HDFC Bank moved swiftly and appointed Keki Mistry, former CEO of HDFC, as interim part-time chairman with approval from the Reserve Bank of India. Following the development, the lender organised a conference call.

What did Keki Mistry say?

Addressing analysts a day after the surprise exit, interim chairman Keki Mistry said there was “no power struggle within the bank” and stressed that the board had not witnessed any kind of complete difference in opinion in its meetings.

“None of us is aware of the issues raised by Chakraborty in [his] letter,” Mistry said, adding that there had been no discussion regarding governance within the board.

Mistry added that the lender’s leadership remained aligned, dismissing suggestions of internal discord. The management team does and will continue to work cohesively, he said, adding that there has been no discussion regarding governance within the board.

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Mistry added, “I would never remain on the board if there were any governance issues,” while asserting that the institution remained “very, very strong on ethics.”

The interim chairman also sought to reassure investors and stakeholders, saying there were no material matters at this point in time and that the board remained committed to safeguarding investor confidence.

Mistry also emphasised that the resignation had no bearing on the bank’s business performance. “What happened yesterday has nothing to do with operational profitability,” he added.

(Disclaimer: Recommendations, suggestions, views and opinions given by the experts are their own. These do not represent the views of The Economic Times)

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Real estate could be the big winner in the private credit exodus

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Real estate could be the big winner in the private credit exodus

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