Business
How will Charities Continue to Raise Money?
The way charities fundraise is evolving faster than ever. Shifts in technology, donor expectations, and global challenges are reshaping how people give and why.
Traditional methods like street collections and gala dinners still have a place, but the future of fundraising will be more digital, more personalised, and more participatory than anything that came before it.
To stay relevant and resilient, charities must embrace new models that build deeper relationships, leverage innovation, and meet supporters where they already are.
Community Powered Digital Fundraising
Peer to peer fundraising will continue to grow, but with a sharper focus on community rather than one off campaigns. Supporters increasingly want to fundraise with friends, not just for causes.
Future platforms will make it easier for donors to:
- Launch micro-campaigns in seconds
- Set up recurring group challenges
- Share progress transparently across social and messaging apps
Instead of relying on a few major events each year, charities can empower thousands of supporters to run small, continuous fundraising efforts that collectively make a big impact.
Subscription Giving and Membership Models
The “Netflix effect” is influencing charitable giving. More donors prefer predictable, low-effort monthly contributions rather than large, sporadic donations.
Forward thinking charities are reframing regular giving as membership:
- Exclusive updates and behind the scenes access
- Opportunities to vote on funding priorities
- Digital badges, recognition, or impact reports
This model creates financial stability for charities while strengthening donor loyalty and emotional investment.
Data Driven Personalisation
As donors become more selective, generic fundraising appeals will lose effectiveness. The future lies in personalisation powered by ethical data use.
Charities will increasingly tailor:
- Messaging based on donor interests and history
- Donation amounts suggested by giving patterns
- Impact stories aligned with individual motivations
When supporters feel understood and valued as individuals not just wallets they are far more likely to give again.
Fundraising Platforms as Ecosystems, Not Just Tools
Future fundraising platforms will move beyond being simple donation pages and become full ecosystems that support long term engagement. Rather than one size fits all solutions, platforms will increasingly cater to specific causes, regions, and donor behaviours.
Key shifts we’re likely to see include:
- All in one donation platforms combining events, peer to peer campaigns, volunteering, and impact reporting in one place
- Platform native communities, where supporters can interact, collaborate, and fundraise together year round
- AI assisted optimisation, helping charities test messaging, timing, and suggested donation amounts in real time
- Greater accessibility, with multilingual support, mobile first design, and local payment options to reach global audiences
We’ll also see more ethical competition among platforms, with transparency around fees, data use, and carbon impact becoming differentiators. For smaller charities in particular, the right platform will act less like a vendor and more like a strategic partner lowering technical barriers and allowing teams to focus on mission rather than infrastructure.
As donor expectations rise, fundraising platforms that prioritise trust, usability, and community building will play a central role in shaping how charities raise money in the future.
Corporate Partnerships with Shared Value
is shifting from simple sponsorships to long term, mission aligned partnerships. Companies are under growing pressure to demonstrate social responsibility, and charities can play a central role in that story.
Future collaborations may include:
- Employee led fundraising and volunteering programs
- Cause linked products where a percentage of sales is donated
- Joint impact reporting that benefits both brand trust and transparency
The most successful partnerships will feel authentic, not transactional.
Immersive Storytelling Through Technology
Virtual and augmented reality will transform how charities tell their stories. Instead of reading about impact, donors will be able to experience it.
Imagine:
- Virtual tours of project sites
- Interactive simulations showing how donations create change
- Live streamed field updates with real time Q&A
These immersive experiences create empathy, urgency, and trust key drivers of future fundraising success.
Fundraising Through Everyday Actions
In the future, donating won’t always feel like donating. Charities are exploring ways to embed giving into daily life.
Examples include:
- Rounding up purchases for charity
- Donating data, skills, or computing power instead of money
- Passive fundraising through apps, browsers, or loyalty programs
This approach lowers the barrier to entry and brings in supporters who might never respond to a traditional appeal.
Co Creation With Beneficiaries
One of the most powerful future shifts is who gets to shape fundraising narratives. Increasingly, charities are involving beneficiaries directly in campaigns.
This can mean:
- First person storytelling
- Beneficiaries helping design projects and goals
- Shared decision making on how funds are allocated
This model not only improves authenticity but also challenges outdated power dynamics in the sector.
Looking Ahead
The future of charitable fundraising is not about chasing every new trend it’s about building trust, relevance, and community in a fast changing world. Charities that listen closely to supporters, experiment thoughtfully with technology, and stay rooted in their mission will be best positioned to thrive.
Fundraising is no longer just about asking for money. It’s about inviting people to belong, participate, and help shape a better future together.
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IHS Towers has agreed to be acquired by MTN Group MTN 2.36%increase; green up pointing triangle in a $6.2 billion all-cash deal.
The telecommunications company said Tuesday that MTN, a South Africa-based mobile operator, has agreed to pay $8.50 a share to IHS shareholders, which it said was a 36% premium to the company’s one-year weighted average share price as of Feb. 4.
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Top-seeded Canada faces an early deficit against Czechia in a high-stakes men’s ice hockey quarterfinal at the Milano Cortina 2026 Winter Olympics, with Czechia leading 2-1 after the first period in a winner-advances, loser-goes-home matchup Wednesday at Milano Santagiulia Ice Hockey Arena.
The game, which began at 10:40 a.m. ET (16:40 CET), pits a dominant Canadian squad — undefeated in group play with a 20-3 goal differential — against a resilient Czechia team that fell 5-0 to Canada in their tournament opener but advanced through the qualification round with a 3-2 win over Denmark on Tuesday. Sidney Crosby appeared to suffer an injury after a hit from Radko Gudas, limping off, adding urgency for Canada to rally.
Macklin Celebrini scored Canada’s lone first-period goal, his fifth of the tournament, but Czechia responded with two quick tallies to take the lead into the intermission. The winner advances to Friday’s semifinals, while the loser ends its medal pursuit.
Fans worldwide can catch the action through official broadcasters and streaming platforms, with several free or low-cost options available depending on location.
In the United States The game airs exclusively on Peacock, the primary streaming home for the 2026 Winter Olympics, with live coverage also on USA Network. Peacock requires a subscription starting at $10.99/month (with ads) or $5.99 for a limited-time promotional rate in some offers. Free trials may be available through partners like DIRECTV Stream, which offers a trial period for new users to access USA Network channels without immediate cost. NBCOlympics.com and the NBC Sports app provide authenticated streams for cable/satellite subscribers.
In Canada CBC, TSN and Sportsnet hold rights, with free streaming on CBC Gem — the public broadcaster’s ad-supported platform accessible without a subscription. CBC Gem offers live coverage and on-demand replays. TSN and Sportsnet+ require subscriptions or cable login, but CBC Gem serves as the primary free option for Canadian viewers.
International Viewing Rights vary by country: In many regions, the Olympic Channel on Olympics.com streams select events subject to geo-restrictions. Broadcasters include Nine in Australia, TV Globo/CazéTV in Brazil, and others. Check local listings or the official Milano Cortina 2026 site for rights holders. VPNs may enable access to free streams like CBC Gem from abroad, though compliance with terms is advised.
Key Viewing Details
- Time: 10:40 a.m. ET / 7:40 a.m. PT / 16:40 CET
- Venue: Milano Santagiulia Ice Hockey Arena, Milan
- Primary U.S. Stream: Peacock (subscription; potential free trial via partners)
- Free U.S. Option: DIRECTV Stream trial for USA Network
- Free Canadian Option: CBC Gem
- Additional: NBCOlympics.com (authenticated), Olympics.com (select regions)
This rematch carries extra weight after Canada’s commanding group-stage win, but Czechia has shown fight with strong goaltending from Lukas Dostal and physical play. Live updates and highlights are available on NHL.com, ESPN, CBC Sports and Olympics.com.
The quarterfinals continue with Finland vs. Switzerland (12:10 p.m. ET), U.S. vs. Sweden (3:10 p.m. ET) and earlier Slovakia’s 6-2 win over Germany. Semifinals follow Thursday, with the gold-medal game Sunday, Feb. 22.
As the second period approaches, Canada looks to erase the deficit and keep its gold-medal hopes alive in a tournament featuring NHL stars for the first time since 2014.
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Business
(VIDEO) Christy Carlson Romano Reveals Positive Cancer Screening Results in Emotional Instagram Update
Former Disney Channel star Christy Carlson Romano shared a tearful health update on Instagram Tuesday, revealing that a recent cancer screening test returned positive results while her husband’s came back negative, prompting her to schedule further testing amid a family history of the disease.
The 41-year-old actress, best known for her role as Ren Stevens on the Disney series “Even Stevens” and as the voice of Kim Possible in the animated series, posted an emotional video from Florida, where she is currently filming a project. In the clip, Romano explained that she and her husband, Brendan Rooney, opted for the screening due to strong familial cancer risks — both of her parents have been diagnosed with cancer — and received the results shortly before her trip.
“My husband’s came back completely negative,” Romano said, pausing and sighing. “Mine did not come back negative, so basically what that means is, I may have stageable cancer.” She added that the next step is a PET scan — a positron emission tomography imaging test using a radioactive tracer to detect cancer cells and determine location or spread — but she is currently “fighting with companies” to secure insurance coverage for the procedure.
“I’m nervous and a bit scared (heck who wouldn’t be!),” Romano continued, emphasizing the seriousness of cancer, especially as a mother of two young daughters. She stressed the importance of proactive health measures, saying, “Cancer is everywhere. Which is why I got this test,” and encouraged fans to prioritize screenings. Romano expressed reliance on faith, family support and optimism, noting, “It’s time to have a strong sense of faith and know that it’s in God’s hands, most of it.”
The actress, who lives in Austin, Texas, with Rooney and their children, chose to share publicly to raise awareness and inspire others facing similar concerns. She promised to provide updates as more information becomes available, underscoring that she is not overreacting given the potential implications.
Romano’s announcement drew widespread support across social media, with fans, fellow celebrities and outlets like People, TMZ and E! News covering the story. Many praised her vulnerability and courage in discussing a deeply personal matter, particularly as a public figure who has navigated other challenges, including a 2025 incident where she was accidentally shot in the face during a family mishap.
No specific type of cancer or additional details on the screening — such as whether it was a blood-based test for tumor markers, genetic risk assessment or another method — were disclosed in the video. Romano has not indicated symptoms or prior diagnoses, and the positive result indicates the need for confirmatory diagnostics rather than a confirmed cancer diagnosis.
The news comes during a busy period for Romano, who has maintained a steady career through acting, podcasting (including “Vulnerable” and “The Really Good Podcast”), voice work and social media content creation. She has been open about mental health struggles, motherhood and life after child stardom in recent years.
As Romano awaits the PET scan and potential follow-up care, supporters have flooded her comments with messages of encouragement, prayers and shared stories of resilience. The actress’s transparency highlights ongoing conversations about early detection, family health histories and navigating medical systems, particularly insurance hurdles for advanced imaging.
Romano has not announced any changes to her work schedule, and representatives did not immediately respond to requests for further comment. Fans are encouraged to follow her Instagram (@thechristyromano) for any developments. (Click here to watch video)
The “pre-loved” fashion firm has been sold by Etsy just five years after it bought the firm.
Activist Elliott Investment Management has built a more than 10% stake in Norwegian Cruise Line NCLH 0.02%increase; green up pointing triangle and plans to push for changes to turn the struggling cruise-ship operator around.
The details
Elliott, now one of Norwegian’s top investors, outlined its plans in a letter and presentation to the company Tuesday. The plans were first reported by The Wall Street Journal.
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