The consumer goods giant behind Imperial Leather and Sanctuary Spa is battling to win purchases on social commerce platforms alongside traditional retail
Anna Wise Press Association Business Reporter
12:10, 16 Feb 2026
Consumer goods giant PZ Cussons was founded in 1884 (Image: PA Media)
The company behind Imperial Leather and Sanctuary Spa has said that reaching consumers on platforms such as TikTok Shop was as crucial as Tesco, as the 142 year old business strives to compete with an emerging wave of social media-savvy brands.
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Manchester-based PZ Cussons – the consumer goods giant that was established in 1884 and is responsible for a range of beauty, hygiene and baby products – said it had been investing more heavily in innovation and brand development.
Chief executive Jonathan Myers said the business has to “battle every day to win every purchase”.
“There’s hardly a store in the country that sells a washing and bathing product that doesn’t sell a PZ Cussons product,” he told the Press Association.
However, he said the company had been attempting to remain at the forefront of online shopping trends that many newer brands are capitalising on.
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“If you look at the way that most of the insurgent brands are arriving, it’s through social media, and that blurs into e-commerce platforms, for example TikTok Shop,” he said.
“It’s about making sure that we’re present, that we’re growing fast, and that we’re stealing our share of purchases there, just as we would a Tesco Express down the street.”
TikTok Shop, the e-commerce division of the video-sharing social media platform where users can buy and sell products, has expanded rapidly over recent years.
Major retailers such as Marks & Spencer and Sainsbury’s are now selling products on the marketplace alongside thousands of smaller businesses and brands. TikTok Shop recently announced it had ascended to the fourth-largest beauty retailer in the UK, as per data from NielsenIQ, with beauty sales on the platform skyrocketing by 60% year-on-year in 2025, driven by trends such as Korean skincare.
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Mr Myers spotlighted PZ Cussons’s ventures in Indonesia – where it has been trialling new sales strategies, including a live-streaming channel from its factory.
He stated: “We run three shifts of live-streamers who are driving demand for our brands that is then fulfilled through marketplaces like TikTok Shop, and delivered on the back of a moped.”
TikTok sales in Indonesia have surged over 600%, where PZ Cussons currently operates a TikTok Shop.
The chief executive expressed he could “definitely see the rise of quick commerce” in urban areas of the UK, hastened by the “blurring” of social media and shopping channels.
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Mr Myers emphasised there was no space for “complacency”, adding: “Competition is good because it keeps us on our toes.”
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NASA’s Artemis II mission, the first crewed flight to the vicinity of the Moon in more than half a century, is well underway after a flawless launch on April 1, 2026, sending four astronauts on a 10-day journey aboard the Orion spacecraft to test systems and pave the way for future lunar landings.
Artemis II Crew NASA
The massive Space Launch System rocket lifted off from Launch Complex 39B at NASA’s Kennedy Space Center at 6:35 p.m. EDT, carrying Commander Reid Wiseman, Pilot Victor Glover, Mission Specialist Christina Koch and Canadian Space Agency astronaut Jeremy Hansen. The crew named their spacecraft “Integrity” as they began humanity’s return to deep space exploration.
Artemis II serves as a critical dress rehearsal for Artemis III, which aims to land astronauts on the lunar surface as early as 2027 or 2028. The mission focuses on verifying Orion’s life support systems, heat shield performance and overall crewed operations in the harsh environment beyond low Earth orbit.
Here is the full schedule and key milestones for the Artemis II mission based on the latest NASA updates as the crew continues its outbound journey:
Pre-Launch Preparations (March 29 – April 1, 2026): The countdown officially began on March 30 with the onsite clock ticking down to a targeted 6:24 p.m. EDT liftoff on April 1. Astronauts underwent final medical checks and media briefings while in quarantine. On launch day, propellant loading of the SLS core stage and upper stage began early in the morning, with full NASA coverage starting midday. The crew arrived at the pad in the iconic Astrovan around 2:13 p.m. and boarded Orion for the historic flight.
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Flight Day 1: Launch and High Earth Orbit Insertion (April 1) Liftoff occurred precisely at 6:35 p.m. EDT after a smooth terminal countdown. The SLS rocket’s solid rocket boosters separated about two minutes after launch, followed by core stage cutoff and separation. The interim cryogenic propulsion stage then performed burns to place Orion into an initial elliptical orbit and subsequently a high Earth orbit reaching approximately 46,000 miles altitude. The crew conducted initial spacecraft checkouts and settled in for their first night in space.
Flight Day 2: Perigee Raise and Translunar Injection Burn (April 2) Early on April 2, the crew completed a perigee raise burn to optimize the orbit. Later that evening, at approximately 7:49 p.m. EDT, Orion executed the critical translunar injection (TLI) burn using its service module engine. The roughly six-minute firing accelerated the spacecraft out of Earth’s gravitational grip and set it on a trajectory toward the Moon. This maneuver committed the mission to the lunar flyby and marked the moment humans left Earth orbit for the first time since Apollo 17 in 1972. Post-burn, the crew reported the Moon appearing noticeably larger as they sped away from Earth.
Flight Days 3–5: Outbound Coast to the Moon (April 3–5) The astronauts are now in the coasting phase, traveling farther from Earth each hour. They perform daily system checks, exercise using onboard equipment, conduct scientific observations and maintain communication with mission control in Houston. The crew will monitor spacecraft performance, including radiation levels and navigation systems. By the end of this period, Orion will enter the Moon’s gravitational sphere of influence, setting up for the dramatic flyby. During this time, the mission is on track to break the Apollo 13 distance record of about 248,655 miles from Earth.
Flight Day 6: Lunar Flyby and Closest Approach (April 6) The highlight of the mission occurs Monday, April 6, when Orion performs a multi-hour lunar flyby. The spacecraft will pass within approximately 4,000 to 6,000 miles of the lunar surface, allowing the crew to photograph the Moon — including regions of the far side never seen directly by human eyes — and provide live observations. No lunar orbit insertion is planned; instead, the Moon’s gravity will slingshot Orion back toward Earth on a free-return trajectory. This close pass tests Orion’s navigation and communication capabilities in deep space while giving the crew an unforgettable view of Earth’s nearest neighbor.
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Flight Days 7–9: Return Journey (April 7–9) After the flyby, the crew begins the inbound leg, covering hundreds of thousands of miles back to Earth. Activities include continued system monitoring, additional photography of Earth and the Moon from increasing distances, and preparation for re-entry. The astronauts will share more images and insights via scheduled downlinks, helping NASA gather data for future missions.
Flight Day 10: Re-Entry and Splashdown (April 10) Orion is scheduled to re-enter Earth’s atmosphere at high speed on April 10, testing its advanced heat shield under crewed conditions. After slowing from nearly 25,000 mph, the spacecraft will deploy parachutes for a gentle splashdown in the Pacific Ocean off the coast of San Diego, California, around mid-afternoon local time. Recovery teams aboard ships will retrieve the crew and capsule, marking the successful conclusion of the test flight.
The entire mission is designed to last approximately 10 days from launch to splashdown, with the crew traveling more than 1 million miles round trip. At its farthest point during the lunar flyby, Orion and its astronauts are expected to reach roughly 252,000 miles from Earth, surpassing previous human distance records.
NASA officials have described the mission as proceeding smoothly, with all major systems performing as expected. Daily news conferences and live updates from mission control continue to provide real-time insights. The crew has remained in high spirits, sharing views of Earth shrinking behind them and the growing lunar disk ahead.
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Artemis II builds directly on the uncrewed Artemis I test flight completed in 2022. Success here will clear the path for Artemis III, which will include a lunar landing using SpaceX’s Starship lander in partnership with international agencies. The program ultimately aims to establish a sustainable human presence on the Moon, including the Artemis Base Camp near the lunar south pole.
International collaboration is a cornerstone of Artemis II. Hansen’s participation as the first Canadian on a lunar mission underscores contributions from the Canadian Space Agency, which provided the Canadarm3 robotic system for future Gateway lunar outpost operations. Glover becomes the first Black astronaut to travel beyond low Earth orbit, while Koch is the first woman on such a flight.
Challenges remain for the broader Artemis program, including development of spacesuits, landers and the lunar Gateway station. Budget constraints and technical hurdles have shifted timelines, but NASA maintains confidence in the stepped approach demonstrated by Artemis II.
Public interest has surged with the launch, as millions watched live streams and followed social media updates from the crew. The mission revives the spirit of Apollo while incorporating modern technology, diversity and international partnership for a new era of exploration.
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As the astronauts continue their voyage, the focus shifts to the lunar flyby and safe return. Every milestone brings humanity closer to stepping foot on the Moon again — this time to stay.
Engineers on the ground continue monitoring Orion’s performance, with contingency plans in place for any anomalies. The crew’s safety and mission success remain the top priorities.
With Artemis II well into its historic journey, NASA is already looking ahead to the next giant leap. The data collected will refine procedures for crewed lunar operations, ensuring that when astronauts return to the surface, they do so with proven systems and deeper knowledge of deep space travel.
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