Bob Rudd has joined forces with South East-based counterpart SX Leisure for the contract
Gambling machine and pool tables specialist Bob Rudd has created jobs on the back of a major contract to supply pubs across the country.
The Tyneside firm has partnered with Witham firm SX Leisure to feed Inspired Entertainment with equipment and servicing to venues, from Northumberland and Cumbria to the West Midlands. The move has created 40 jobs, and will see the two firms supply 1,000 pubs.
Nick Rudd, managing director the Brunswick Village firm, said: “It’s been a busy few months but we couldn’t be happier with how things have gone. Being selected to support a significant portfolio of pub venues previously supplied by Inspired has given us the opportunity to bring our service-first model to even more venues and the feedback from customers has been fantastic.
“It’s a real testament to the dedication of our entire team — both existing staff and new arrivals.”
He added: “The move has also strengthened staffing — with new colleagues joining the business — and enhanced our ability to provide responsive, high-quality support nationwide. We’re seeing the benefits of scale without compromising the independent, service-led approach for which the business is known.”
Together the two companies have taken on more than 1,800 machines across 1,000 venues with SX Leisure reporting a 30% uptick in business. Greg Wood, director at SX Leisure, said: “It’s been an exciting challenge for both our existing team and those who’ve joined us during this process.
“The response from both our longstanding clients and new venues has been overwhelmingly positive. Our new colleagues have hit the ground running and I can’t thank the entire team enough for delivering the full SX Leisure experience at scale.”
As well headquarters in Witham, SX also has depots in Yeovil and Washington. Mr Wood added: “Our growth has never been taken for granted and this is just the beginning of the next chapter in SX Leisure’s journey.”
Inspired continues to supply both companies as well as supplying retail gaming and betting businesses — including licensed betting shops, bingo and slots rooms, motorway services and pubs. Ian Shreeve, vice president and general manager gaming sales UK at Inspired said “This partnership has been everything we hoped for.
“Both the Bob Rudd and SX Leisure teams have delivered on every level — providing efficient operations, dependable service and a customer-first mindset. Inspired remains fully committed to the UK pub market and this collaboration ensures that pubs and customers continue to receive the highest-quality games, terminals, service and support.”





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