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KFC touts boneless chicken, new drinks as chain tries to regain share

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KFC touts boneless chicken, new drinks as chain tries to regain share
Here's KFC's latest plan to dominate chicken

To win over today’s diners, KFC is prioritizing boneless chicken menu items, expanding its sauce options and designing its restaurants to keep customers’ attention.

These days, the Yum Brands unit is facing stiff competition, both from upstart chicken chains and legacy giants like McDonald’s that are betting big on the growing global popularity of chicken. While KFC claims to have invented the chicken quick-service restaurant category, being the first isn’t the same as being No. 1, particularly in the U.S., where its sales have slumped in recent years.

“In an increasingly crowded category, we have a clear opportunity to set the standard for modern chicken in QSR,” KFC Global CEO Scott Mezvinsky said Monday in a statement announcing the chain’s “next chapter.”

Tenders and drinks

KFC’s “next chapter” will focus on boneless options, like a revamped version of its chicken tenders.

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Source: KFC

A focal point of the strategy is what KFC calls a “bold menu revamp.”

As part of that, the chain plans to expand its boneless chicken options and improve its recipe for its existing tenders.

“We are moving from chicken-on-the bone to more and more boneless chicken,” KFC Chief Concept Officer Christophe Poirier told CNBC.

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“We are evolving our tenders to make sure that, nonnegotiable, we’re going to have the biggest, the juiciest and the crispiest,” he added.

KFC is also expanding its available sauces to appeal to consumers who like dunking, drenching or drizzling their chicken tenders. The chain’s “global sauce pantry” has more than 20 varieties that often mix classic sauces with new flavors, like its chimichurri ranch. (KFC’s tender- and sauce-centric spinoff restaurant chain Saucy, meanwhile, has grown to nearly a dozen locations, all in Florida.)

This month, restaurants in the United Kingdom and Ireland will begin rolling out the new tenders, as well as nine new sauces. Australia and the United States will follow later this summer, with more global markets expected throughout the rest of the year.

KFC is also launching a menu line called “Dunked,” which features tenders, wings and sandwiches drenched in sauce. The menu items are already available in South Africa and India.

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Like many fast-food restaurants, KFC is also expanding its range of drink options to include boba refreshers, sparkling lemonades and iced coffees under a new sub-brand called Kwench by KFC. Select Irish and British restaurants already sell Kwench drinks, but Australia and Canada will add them to their permanent menus this year.

“We can rapidly cascade a lot of initiatives that we’re leading from the center,” Poirier said, crediting the chain’s nimble supply chain.

The chain’s own restaurants will also look different as it rolls out new store designs. This summer, an “open-concept” restaurant in McKinney, Texas, will open its doors; an “immersive,” two-story location in Dubai, United Arab Emirates, will follow in September.

Poirier compared the experience of visiting its upcoming “immersive” restaurant to seeing a concert at the Sphere in Las Vegas. KFC designed the store to distract diners from their phones and keep them engaged with the in-person experience.

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Fresh branding is also part of the strategy. The chain’s new logo features its Colonel Sanders mascot bookended on either side with “KFC,” resembling the shape of its famous chicken buckets. KFC said the bucket will be “refreshed,” while Sanders will receive a “subtle evolution,” according to the chain.

Challenges

A rendering of KFC’s new restaurant design pays homage to the chain’s iconic bucket and mascot Colonel Sanders.

Source: KFC

With more than 34,000 locations worldwide, KFC is one of the largest global restaurant chains. It is also an important part of Yum’s portfolio, particularly as its parent company seeks a sale of its struggling sister chain Pizza Hut.

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But KFC has its own challenges.

In the U.S., the chain has been ceding share for years to newcomers like Raising Cane’s. In 2021, KFC held 16% of the U.S. market share for chicken quick-service restaurants, putting it in second place behind Chick-fil-A, according to Barclays. By 2024, its market share had slipped to 9.4%, and Popeyes and Raising Cane’s had leapfrogged KFC, dragging the chain down to the fourth spot.

Outside the U.S., KFC has been more successful. Yum considers KFC International to be one of its two “growth engines,” along with top performer Taco Bell.

In its latest quarter, KFC reported same-store sales growth of 2%. Yum no longer shares the same-store sales of the chain’s domestic business, implying that the segment is now considered immaterial to the company’s broader results. China and Europe are KFC’s two largest regions by system sales, with the U.S. in third place.

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To revive its flagging U.S. business, Yum tapped Catherine Tan-Gillespie as KFC’s new U.S. president more than a year ago. So far, her turnaround efforts have involved offering more value meals and bringing back Colonel Sanders.

KFC U.S. has seen same-store sales growth in its last three quarters, Tan-Gillespie told trade publication Restaurant Business earlier this month.

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Magnite: CTV Momentum Should Continue To Translate To Higher Value (NASDAQ:MGNI)

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Magnite: CTV Momentum Should Continue To Translate To Higher Value (NASDAQ:MGNI)

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MSc in Finance. Long-term horizon investor mostly with 2-5 year horizon. I like to keep investing simple. I believe a portfolio should consist of a mix of growth, value, and dividend-paying stocks but usually end up looking for value more than anything. I also sell options from time to time.

Analyst’s Disclosure: I/we have no stock, option or similar derivative position in any of the companies mentioned, and no plans to initiate any such positions within the next 72 hours. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from Seeking Alpha). I have no business relationship with any company whose stock is mentioned in this article.

Seeking Alpha’s Disclosure: Past performance is no guarantee of future results. No recommendation or advice is being given as to whether any investment is suitable for a particular investor. Any views or opinions expressed above may not reflect those of Seeking Alpha as a whole. Seeking Alpha is not a licensed securities dealer, broker or US investment adviser or investment bank. Our analysts are third party authors that include both professional investors and individual investors who may not be licensed or certified by any institute or regulatory body.

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Oil Prices Edge Higher as Vance’s Israel Warning Clouds Fragile Iran Peace Deal

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Person Getting a Shot

Brent crude was rising slightly Friday after U.S. Vice President JD Vance suspended plans to meet with Iranian representatives, even as more oil tankers passed safely through the critical Strait of Hormuz — a split picture that underscores just how fragile the recently signed U.S.-Iran peace agreement remains.

Brent crude futures, the international standard, were up 0.1% at $79.95 a barrel. West Texas Intermediate futures were rising 0.3% to $76.11 a barrel. The modest gains came even as some analysts argued the underlying trend toward de-escalation in the Middle East remained largely intact.

A Reminder That the Peace Deal Remains Fragile

The latest diplomatic wrinkle serves as a reminder that there are still plenty of obstacles to turning the preliminary U.S.-Iran peace deal into a lasting agreement. Brent crude oil prices rose Thursday after Vice President JD Vance warned Israel against further attacks on Iran-backed Hezbollah in Lebanon, raising doubts about the durability of the U.S.-Iran ceasefire agreement.

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“The vice president’s statements about Israel may have put things back on edge,” said John Kilduff, partner with Again Capital. “I think the slightest sort of disturbance is going to register in the market.”

Brent crude futures settled Thursday at $79.85 a barrel, up 30 cents, or 0.38%.

Tankers Crossing the Strait Offer a Counterbalance

Despite the diplomatic uncertainty, tangible evidence on the water has continued to support the case that the broader de-escalation trend remains on track. Any concerns in the oil market might be relieved by tangible signs the vital Strait of Hormuz — which normally carries around 20% of the world’s daily oil traffic — is reopening to traffic. Three Saudi-flagged supertankers carrying more than six million barrels of crude crossed the strait on Thursday, according to Kpler ship-tracking data.

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That kind of concrete shipping activity has provided a meaningful counterweight to the verbal sparring between U.S. officials and their counterparts in the region, offering markets at least some reassurance that the physical flow of oil through the world’s most important energy chokepoint continues largely uninterrupted.

A Long, Volatile Road to This Point

Friday’s modest price movements come at the tail end of months of extraordinary volatility in global oil markets, driven by a conflict that disrupted the Strait of Hormuz earlier this year before a series of fragile ceasefires and diplomatic breakthroughs gradually brought prices back down from crisis-era highs.

At the conflict’s peak, international benchmark Brent crude was trading at about $111 per barrel, as fighting in the region effectively halted traffic through the strategic waterway. Oil prices were up roughly 40% since the conflict began at that point, as Tehran forced the effective closure of the narrow waterway through which about a fifth of global energy flows.

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A series of conditional ceasefires gradually pulled prices back down from those highs. Oil prices plunged in April after the U.S. and Iran agreed to a two-week conditional ceasefire that included the reopening of the vital Strait of Hormuz waterway, following a last-minute diplomatic intervention by Pakistan. The price of benchmark Brent crude dropped below $100 at that time, falling by about 15.9% to $92.30 a barrel, while U.S.-traded oil fell almost 16.5% to $93.80.

Vance’s Repeated Role in Iran Diplomacy

Vice President Vance has played a recurring and central role in the administration’s efforts to manage the Iran conflict and its economic fallout throughout the year, making his latest cautionary statement on Israel particularly significant for markets parsing the durability of the broader peace framework. Vance led the U.S. negotiating team for peace talks with Iran held in Islamabad, marking the highest-level meeting between the U.S. and Iran since the 1979 Islamic revolution.

Vance has also been directly engaged with the domestic economic consequences of the conflict, meeting repeatedly with industry stakeholders as gasoline prices fluctuated alongside crude oil. Vance and Energy Secretary Chris Wright met with the American Petroleum Institute, the nation’s largest oil trade group, as the Trump administration looked to ease rising gas prices, which had risen 92 cents on average nationwide compared to the prior month at the time, according to travel analyst AAA. Vance acknowledged at the time that there was a “rough road ahead of us for the next few weeks, but it’s temporary.”

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A Pattern of Diplomatic Setbacks Followed by Recoveries

The current uncertainty surrounding Vance’s suspended meeting plans fits a broader pattern that has characterized U.S.-Iran relations throughout the conflict’s resolution process, with repeated cycles of diplomatic progress followed by setbacks and renewed tension. Earlier this month, Iranian state media claimed Tehran had suspended talks over Israel’s attacks in Lebanon, even as President Trump insisted negotiations were continuing. “Talks are continuing, at a rapid pace, with the Islamic Republic of Iran,” Trump said on Truth Social at the time.

Trump also addressed tensions tied to Israeli actions in southern Lebanon directly, saying, “There was a little glitch today, but I turned that one around very quickly, as you probably noticed earlier.” He said he had separately deterred Israeli Prime Minister Benjamin Netanyahu from conducting what Trump described as “a major raid of Beirut, Lebanon.”

China’s Shifting Demand Adds Another Variable

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Beyond the geopolitical risk tied to the ceasefire’s durability, broader structural shifts in global oil demand have also begun factoring into market pricing. China, the world’s second-largest oil consumer, is forecast to consume 753 million metric tons in 2026, down 4.9% from 2025 amid a pivot to new energy sources and elevated oil prices, according to a report published by PetroChina’s research unit.

That projected decline in Chinese demand, if it materializes, could provide an additional offsetting factor against any near-term price spikes tied to renewed Middle East tensions, tempering the upside pressure that might otherwise result from disruptions to the ceasefire.

With Brent and WTI both holding relatively steady just below the $80 and $76 marks respectively, markets appear to be treating Vance’s suspended meeting as a notable but not yet decisive setback to the broader peace process. Traders will be watching closely for any further statements from U.S., Israeli, or Iranian officials in the coming days, along with continued tanker-tracking data through the Strait of Hormuz, as the clearest available signals of whether the fragile ceasefire holds or unravels further in the weeks ahead.

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Israeli, Hezbollah agree to ceasefire starting on Friday -U.S. official

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Israeli, Hezbollah agree to ceasefire starting on Friday -U.S. official


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