The Swindon-based furniture retailer posted an operating loss of £4.2m for the year to June 2025, a two-thirds reduction on the previous year
Oak Furniture Land has opened a new showroom in Coventry
Oak Furnitureland is planning further showroom expansion following an improvement in its profitability. The Swindon-based retailer is aiming to open a series of new stores throughout 2026, following the successful launch of a new showroom in Coventry this past September.
It is also planning to refurbish at least half of its existing store estate by the end of June. Despite posting an operating loss of £4.2m for the year ending June 2025, this represents a two-thirds reduction on the previous year.
Over the course of the year, revenue grew by two per cent to £240.5m, with sales growth accelerating to five per cent in the seven months since the firm’s financial year end. The company, which operates 69 showrooms across the UK, said it had continued to gain market share in a broadly flat market.
This was achieved by innovating its range and diversifying into new categories beyond traditional solid wood cabinetry, whilst also making the brand more accessible through the introduction of no-deposit, interest-free credit offers.
Oak Furnitureland chief executive Alex Fisher said: “Customers are increasingly making more considered purchases, opting for durable, long-life products for their homes.”
He added: “Our objective to take our brand beyond cabinetry and into the whole home, innovate our ranges, and make our offer more accessible to even more customers is now starting to deliver.”
Oak Furnitureland collapsed into administration in 2020 before being rescued by US private equity firm Davidson Kempner Capital Management, as reported by City AM.
The firm was previously the football kit sponsor for football club Burnley.
Oak Furnitureland’s results come after the boss of rival retailer Dunelm warned of continued subdued consumer confidence and said more and more cost-conscious shoppers were looking out for deals and discount prices.
“Customer confidence has remained low over a prolonged period of time,” said Clo Moriarty.
“What that tells me is that every pound of disposable income is hard-earned by retailers and a lot of thought goes in by customers on how and where to spend it.
“We’re definitely seeing high levels of discounting with customers looking for deals. But in equal measure we can see customers now keen to look at what’s fresh for the season.”
Last week, Dunelm reported a 3.6 per cent sales growth to £926m for the second half of 2025, whilst pre-tax profit slipped 7.5 per cent to £114m.