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PepsiCo to cut prices on Lay’s, Doritos, Cheetos snack brands

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PepsiCo to cut prices on Lay's, Doritos, Cheetos snack brands

PepsiCo said it will cut prices on its core brands by up to nearly 15% as soon as this week to address consumer backlash over recent price hikes.

The snacks that will see prices lowered include products under its Lay’s, Doritos, Cheetos and Tostitos brands. It comes after the company received an influx of messages from upset consumers over the past year.

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Food prices have remained elevated even as broader inflation has cooled.

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Grocery prices rose 2.4% on an annual basis in December 2025, according to the Bureau of Labor Statistics’ consumer price index, and have surged since the COVID-19 pandemic.

Bags of Lay's Classic potato chips are displayed at a grocery store

PepsiCo said it will cut prices on popular snack products. (Justin Sullivan/Getty Images)

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“At the heart of our business are the consumers who choose our brands. They trust us to bring them moments of joy, and they’ve been honest with us about how rising everyday costs are making their daily decisions harder. Message received,” the company said on Tuesday. 

A bag of PepsiCo Inc. Doritos

Consumers flooded the company with messages complaining about prices. (Daniel Acker/Bloomberg via Getty Images)

PepsiCo Foods U.S. CEO Rachel Ferdinando said that consumers have made it clear that “they’re feeling the strain.” 

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“Lowering the suggested retail price reflects our commitment to help reduce the pressure where we can,” Ferdinando said. 

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Doritos PepsiCo

Grocery prices rose 2.4% on an annual basis in December 2025, according to the Bureau of Labor Statistics’ consumer price index. (Photographer: Luke Sharrett/Bloomberg via Getty Images)

The food conglomerate said that while it suggested new retail prices, which are slated to roll out this week, retailers ultimately set their prices, so “shoppers may see even greater savings depending on the store.” 

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The company said it will continue taking “steps to keep its most loved brands within reach” while maintaining quality. The price cuts are part of the company’s broader strategy to increase accessibility to its products.

PepsiCo shares are up more than 13% year to date.

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Vacant Perth lot earmarked for office, dwellings in $10m plan

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Vacant Perth lot earmarked for office, dwellings in $10m plan

A vacant strip of land in Northbridge has been earmarked for an eight-storey office and apartment building.

Skypacts Property Resources has submitted a $10 million plan to build a mixed-use development on 441 William Street.

The 508-square metre lot, currently an unoccupied infill site, sits next to the Perth Mosque and is bound by William Street and Brisbane Place.

According to Skypacts’ application filed with the City of Vincent, the proposed development comprises offices and associated parking from the first to the fourth floor, and nine apartments across the upper levels.

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Lateral Planning, on behalf of Skypacts, said the project would be a high-quality development on an underutilised infill site.

“Overall, the proposed development will not detract from the amenity of the area rather, it will significantly enhance it,” the application said. 

“It represents a positive, forward-looking contribution to the locality, by supporting strategic planning goals, and promoting sustainable urban growth.”

RP data shows Skypacts bought the site for about $2.5 million in 2022.

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Skypacts Property Resources is owned by Kian Kiong Lee and has a registered address in Nedlands, according to an Australian Securities and Investments Commission document.

About 600 metres away, another vacant Northbridge lot was flagged for development.

A 480-square metre site at 195 Beaufort Street, next to the Ellington Jazz Club, has been vacant for about 20 years.

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In May 2024, a development assessment panel approved a $2.4 million proposal to build a four-storey apartment and retail project on the site.

However, the site, with the attached development application approval, was recently listed on the market.

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