Runamok taps new CEO and CMO

FAIRFAX, VT. — Runamok has updated its leadership team upon celebrating its 10-year anniversary.

The Vermont-based organic maple syrup and specialty maple products manufacturer has elevated Ashley Wainer from fractional president and chief financial officer to chief executive officer and hired Kelly Murnaghan as chief marketing officer.

The changes come as co-founders Laura and Eric Sorkin transition to strategic leadership roles, the company said.

“Ten years ago, we set out to prove maple syrup could be every bit as exciting and versatile as olive oil or craft spirits,” Eric Sorkin said. “We’ve changed the way people think about maple, but there’s still a lot more to explore. Ashley and Kelly believe maple belongs everywhere, from morning coffee to cocktails, and they have the experience to help more people find that out while keeping the craftsmanship that’s always defined this company.”

Before being elevated to CEO, Wainer was the company’s fractional president and CFO for the past three years, overseeing operations.

Wainer’s previous positions included vice president of customers and energy innovation at Vermont Gas Systems, Inc. and senior audit associate at KPMG.

Murnaghan joins the company from Shady Rays Polarized Sunglasses, where she most recently was CMO. Earlier, she was senior vice president of global marketing and consumer direct at Burton Snowboards.