Eddie Bauer, the 103-year-old American outdoor apparel and lifestyle brand once synonymous with rugged adventure and preppy heritage, filed for Chapter 11 bankruptcy protection late Tuesday, Feb. 9, 2026, in the U.S. Bankruptcy Court for the District of Delaware. The filing sets the stage for a rapid wind-down of its entire remaining U.S. retail footprint—180 stores—unless a qualified buyer steps forward by the court-imposed deadline of March 3, 2026.
The company, owned by New York-based private-equity firm Authentic Brands Group (ABG) since 2021, stated in court documents that persistent same-store sales declines, mounting operating losses, and a heavy debt burden left it unable to continue as a going concern in its current form. Eddie Bauer’s U.S. retail division will cease operations and begin an orderly liquidation process in the coming weeks if no viable purchaser emerges.
“Despite heroic efforts by our associates and several promising initiatives, the challenging retail environment, shifting consumer preferences, and structural cost pressures proved insurmountable,” said Eddie Bauer CEO Damien Huang in a prepared statement. “We are grateful for the dedication of our teams and the loyalty of generations of customers who have made Eddie Bauer part of their outdoor stories.”
The bankruptcy filing does not immediately affect Eddie Bauer-branded product sold through licensing partners, wholesale channels, or international franchise operations. ABG said it intends to preserve the brand’s intellectual property and trademarks, positioning the name for a potential relaunch as a purely licensed or digital-first business after the physical-store closure.
Seven Minnesota stores—in Bloomington, Eden Prairie, Maple Grove, Minnetonka, Rochester, Roseville, and St. Cloud—are among the locations slated to close. Liquidation sales at all 180 U.S. stores are expected to begin as early as next week and continue through mid-March or until inventory is exhausted. Employees will receive severance and benefits continuation in accordance with federal WARN Act requirements and company policy, though many will face layoffs as stores shutter.
Eddie Bauer’s troubles mirror broader challenges confronting mid-tier department-store and specialty retailers in 2025–2026. The brand struggled to differentiate itself in an increasingly crowded outdoor-apparel market dominated by Arc’teryx, Patagonia, The North Face, Columbia, and budget-friendly fast-fashion rivals. Inflation-weary middle-class shoppers pulled back on discretionary purchases, while younger consumers gravitated toward trend-driven direct-to-consumer labels and luxury performance brands.
Analysts point to several structural factors that accelerated Eddie Bauer’s decline:
- Over-reliance on brick-and-mortar: At its peak in the early 2000s, Eddie Bauer operated more than 600 U.S. stores. The company never fully adapted to the e-commerce shift, and its website and digital experience consistently ranked behind competitors in usability and conversion metrics.
- Aging brand identity: Once known for rugged outerwear worn by explorers and presidents, the label lost cachet among younger demographics. Repeated attempts to modernize the aesthetic—most recently through a “heritage-reimagined” campaign in 2024—failed to reverse declining foot traffic.
- Debt burden inherited from prior ownership: After ABG acquired Eddie Bauer out of its second bankruptcy in 2021, the company carried significant secured and unsecured debt. High interest rates in 2024–2025 made servicing that debt increasingly difficult amid falling sales.
- Inventory mismanagement: Several former executives described chronic overstocking of seasonal goods—particularly heavy outerwear—leading to aggressive markdowns that eroded margins and trained customers to wait for deep discounts.
The Chapter 11 filing lists estimated assets and liabilities both in the $100 million–$500 million range. Major secured creditors include Bank of America and Wells Fargo, while unsecured creditors include merchandise vendors, landlords, and logistics partners.
ABG has already lined up debtor-in-possession (DIP) financing of approximately $75 million from existing lenders to fund operations and the liquidation process. The company also filed a motion to reject nearly all remaining store leases, signaling an intent to close rather than downsize.
Industry observers expect the Eddie Bauer trademark and brand equity to attract interest from several potential buyers:
- Existing outdoor and lifestyle conglomerates looking to add a heritage name at a discount
- Fast-fashion or off-price retailers seeking established brand cachet for licensed product
- Pure-play e-commerce operators or private-equity firms that specialize in brand revitalization through digital channels
“There’s still real value in the Eddie Bauer name—especially internationally and in licensing—but the physical retail model as it existed is no longer viable,” said Craig Johnson, president of Customer Growth Partners, a retail consultancy. “Whoever acquires it will almost certainly run it as a brand-first, store-light or store-less business.”
Eddie Bauer traces its origins to 1920, when Seattle outdoorsman Eddie Bauer opened a small shop selling tennis rackets and fishing tackle. He later pioneered the Skyliner down jacket in 1936 after nearly freezing during a fishing trip, helping establish the company as an early innovator in insulated outerwear. The brand became a favorite of mountaineers, pilots, and everyday adventurers, and was purchased by General Mills in 1971 before passing through multiple owners.
The company filed for Chapter 11 twice before—once in 2009 amid the Great Recession and again in 2020 during the COVID-19 pandemic—each time emerging with fewer stores and a narrower focus. The 2026 filing, however, appears to mark the end of Eddie Bauer as a traditional multi-channel retailer in the United States.
For the thousands of employees facing layoffs and the loyal customers who grew up wearing Eddie Bauer parkas and fleece, the news is a sobering reminder of how quickly even century-old brands can falter in today’s unforgiving retail environment.
As the March 3 bidding deadline approaches, the question is no longer whether Eddie Bauer can survive in its current form—it is whether the name can find new life under different ownership or fade into licensing obscurity.