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Eli Manning’s private equity firm buys RCX in bet on youth sports
A youth player for MLB Pitch Hit & Run takes the field.
Courtesy of RCX
A version of this article appeared in the CNBC Sport newsletter with Alex Sherman, which brings you the biggest news and exclusive interviews from the worlds of sports business and media. Sign up to receive future editions, straight to your inbox.
Former New York Giants quarterback Eli Manning’s private equity firm Brand Velocity Group is acquiring RCX Sports, the company that manages the licenses of the official youth sports programs of the NFL, NBA, WNBA, MLS, NHL and MLB.
RCX has about 150 employees and makes money distributing sports products such as uniforms and equipment and servicing local parks and recreation centers. Financial terms of the deal weren’t disclosed. The transaction is supported by a broad investor group including other former and current athlete partners Emmitt Smith, Larry Fitzgerald and Jameis Winston.
Parents of kids who play youth sports are likely quite familiar with the programs: NFL Flag; Jr. NBA; Jr. WNBA; MLS GO; NHL Street and MLB Pitch Hit & Run. NFL Flag is the largest youth sports league globally, involving about 1 million kids, according to RCX CEO Izell Reese.
The business of youth sports is well suited for private equity. It’s supported by passionate customers, steady and reliable cash flows — every sports season comes with fresh fees — and it’s decentralized.
This lack of cohesion has led to a myriad of mobile apps and websites used to keep track of games, pay league fees, order equipment and chat with coaches.
A standard private equity playbook is to roll up a variety of smaller leagues or apps, taking cost out by eliminating backend duplication and gaining scale via a series of acquisitions. This is starting to happen in youth sports. Josh Harris and David Blitzer, two of the most prominent private equity partners in the world, started Unrivaled Sports two years ago as their youth sports rollup investment vehicle.
Still, there’s distrust among some powerful people that the industry would put the desires of consumers ahead of its own mandate to earn returns for stakeholders.
This has led to a group of Democratic congressmen to introduce a bill specifically to prevent private equity from investing in youth sports.
The “Let Kids Play Act” would ban private equity firms from investing in youth sports. U.S. Rep. Chris Deluzio of Pennsylvania and Sen. Chris Murphy of Connecticut unveiled the bicameral bill last month.
The congressional leaders said in a statement that youth sports was a $40 billion industry that’s currently “dominated by private equity, with the singular goal of extracting as much profit as possible from families.
“As a hockey dad, I’ve seen how viciously these private equity companies rip families off,” Murphy said in the statement.

Manning said his private equity firm is different. BVG’s interest in RCX is to bring more scale to their programs and increase inclusivity, he said.
“It’s very much more access, keeping the prices low, and just growing this,” Manning said. “The fact that you’re working with the professional leagues, they don’t want this to be a heavy cost to kids. They want more kids playing sports, being active, being out there. So our goal is to bring in capital so they can scale that, they can expand that.”
Manning’s reputation would likely help his point that not all private equity firms are the same. He’s been a major champion of flag football, including assistant coaching his daughters’ teams. His goal is to establish flag football as a high school varsity sport for both girls and boys, he said.
“That’s what we’re hoping [for], and we think that flag football doesn’t have to just be a stepping stone into tackle,” said Manning.
Eli Manning #10 of the New York Giants warms up prior to the game against the Philadelphia Eagles at MetLife Stadium on Dec. 29, 2019 in East Rutherford, New Jersey.
Sarah Stier | Getty Images
New Jersey last month became the 18th state to sanction girls’ flag football as a high school sport. But getting flag football approved as a boys’ sport may be trickier.
Coaches may not be pleased if star tackle football players opt to play flag instead.
Still, this could be mitigated by offering flag in a different season – for example, the spring – than tackle, which is played in the fall.
“Tackle is not year round, but flag is,” said RCX’s Reese. Reese is a former NFL safety, having played a total of seven seasons for the Dallas Cowboys, Buffalo Bills and Denver Broncos.
The multi-seasonality of flag football gives kids who also want to play tackle a way to “work on their football skills,” said Reese, while also giving other kids the chance just to play flag.
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Reliance traders said to game plan in case RBI raises rates
One proposal involves moving Reliance’s cash holdings from liquid mutual funds into short-dated money market instruments, people aware of the conglomerate’s thinking said.
The switch may pay off because the yield spread between money-market papers and the benchmark rate has widened beyond its five-year average and is likely to narrow in the coming months, resulting in capital gains, the people said, asking not to be named as the information is private. Markets are currently expecting about 50 basis points of rate hikes this year, they said.
Traders also mulled reducing allocation to longer-dated bonds, which tend to be more sensitive to interest-rate changes, the people said.
The strategy discussion cited market expectations and the conglomerate didn’t take an explicit view on interest rates. Treasury departments typically consider a range of market scenarios when evaluating trading strategies.
“We categorically deny the information you have provided in your email regarding our opinion on interest rates and the behaviour of the rupee,” a Reliance spokesperson said by email.

AgenciesTreasury departments typically consider a range of market scenarios when evaluating trading strategies.

India’s Overnight Swaps Reflect RBI Rate Hikes
The view carries weight because Reliance runs one of the largest corporate treasuries in India. The discussion also come ahead of the Reserve Bank of India’s rate decision on Friday, where the central bank is expected to announce measures to support the rupee.
While most economists — 29 out of 35 — surveyed by Bloomberg News expect the authority to keep the benchmark rate unchanged, they see the RBI adopting a hawkish stance to prepare markets for potential rate hikes later this year amid inflation pressures triggered by an oil price shock.
India’s sovereign bond yields have remained broadly stable this quarter even as the rupee has slid to record lows. The currency has recovered in recent days, helped by RBI intervention and optimism that a US and Iran agreement may lead to the reopening of the Strait of Hormuz, a vital route for the country’s energy imports.
The rupee is down 6% this year and recently approached a record low of 97 per dollar. It has been hovering around 95-96 levels in recent days.
Reliance’s traders expect the rupee to strengthen if a Middle East peace deal is reached and if the RBI takes measures to attract capital inflows, one of the people said. They have proposed that the owner of world’s largest oil-refining complex partly hedge its long-term forward contract positions as well as coupon payments dues in fiscal year starting March 2028, the person said.
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Eli Manning weighs in on Giants QB Jaxson Dart’s Trump rally

Former New York Giants quarterback Eli Manning said he supports athletes who take political stances, but warned they should be prepared to face potential criticism if they do.
The two-time Super Bowl-winning quarterback spoke to CNBC Sport about political activism in sports after the Giants’ current signal caller, Jaxson Dart, came under scrutiny for introducing President Donald Trump at a rally outside of New York City. His decision to publicly back Trump sparked backlash, including public criticism from his teammate Abdul Carter.
“Athletes should be allowed to do it if they feel strong about politics or supporting someone, that’s fine,” Manning told CNBC. “You just have to understand that there’s going to be teammates, fans and people that are going to think different about that.”
The 23-year-old quarterback had so many reactions to the move he later disabled comments on his Instagram account. He later addressed his Giants teammates about his decision to appear at the rally, according to reports.
“I love every single one of my teammates regardless of politics,” he said in a statement Friday.
Manning said the political differences could be a way to bridge new conversations and understanding among teammates.
“Hopefully it doesn’t create friction and a divide amongst the team, hopefully it creates great conversation and brings a team together,” he added. “You might not agree with everybody and their beliefs, or what their, what they believe in, but you can still work together and trust each other and compete together and try to do your craft and your job at a high level together.”
Manning said he did not publicly address politics during his own playing career, a decision that in part contributed to him and his brother Peyton becoming pitchmen for a number of high-profile brands including DirectTV, Nationwide, Corona, and Pepsi.
“It wasn’t something I was super passionate about in the first place, so it’s just easier to stay out of it,” he said.

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Miley Cyrus Confronts Mother Tish Over Projecting Dreams in Candid Child Stardom Podcast Talk
LOS ANGELES — Miley Cyrus directly challenged her mother Tish Cyrus during a recent podcast episode, telling her “I wouldn’t project what I want onto them, mom” in a frank discussion about the pressures of child stardom and family expectations.
The conversation, which resurfaced on social media this week, offered a rare glimpse into the Cyrus family dynamics as Miley reflected on her early rise to fame and the impact it had on her personal development. The exchange highlighted both the affection and tensions that can exist in families navigating the entertainment industry from a young age.
In the podcast clip, Tish appeared to express some regret about not pursuing singing lessons as a child, prompting Miley to respond pointedly. “I wouldn’t project what I want onto them, mom,” Miley said with emphasis. “We all know that I’m living her dream!”
Tish replied lightly, “That’s true. I like that,” before adding a quip about her late mother Loretta Finley not giving her singing lessons. Miley responded, “True!”
The moment has sparked widespread discussion online, with fans praising Miley’s candor while others expressed discomfort at the directness between mother and daughter. One Reddit user commented, “Miley seems pretty well-adjusted against all odds. I’m glad she’s able to call her mom out on her B.S. and have those frank conversations about child stardom. Being able to communicate that way is probably a big part of why she’s thriving.”
Another observer noted the complexity of their relationship, writing, “This truly feels like a previously dysfunctional mother daughter relationship that has been patched up and is very tentatively working together. That’s what a lot of us go through. Sometimes I forget just how many parents make at least one big mistake in their child’s lives. But sometimes there’s a chance to rebuild a connection and hold on to the person you love.”
Miley Cyrus rose to international fame as a teenager through her role as Hannah Montana on the Disney Channel. The dual identity of ordinary teen and pop star created unique challenges that she has discussed openly in recent years. Her transition to adult artistry with albums like Bangerz and later more introspective work demonstrated a deliberate effort to establish her own identity separate from her childhood persona.
Tish Cyrus has been a constant presence in Miley’s career, serving as a manager and supporter through various phases. Their relationship has weathered public scrutiny, family changes and Miley’s evolution as an artist and individual. The podcast exchange reflects a level of honesty that both women have increasingly embraced in recent interviews.
Child stardom remains a complex topic in entertainment. Many former young stars, including Miley, have spoken about the pressures of balancing normal development with intense public expectations. The conversation between Miley and Tish touches on themes of parental ambition, personal agency and the long-term effects of early fame.
Miley has previously addressed the challenges of growing up in the spotlight. In various interviews, she has emphasized the importance of authenticity and self-discovery after years of living under a constructed public image. Her willingness to confront family dynamics publicly demonstrates growth and a desire for transparency.
The resurfaced clip comes at a time when Miley continues to evolve her career. Recent projects have shown a more mature artistic direction, moving beyond her teen idol roots to explore deeper themes in music and performance. Her openness about mental health, identity and family relationships has resonated with fans navigating similar experiences.
Tish Cyrus has also been candid about her own journey as a mother in the entertainment industry. Raising multiple children in the public eye while managing personal challenges required significant resilience. The podcast moment illustrates the ongoing negotiation of roles within their family as Miley asserts her independence.
Public reaction has been divided but largely supportive of Miley’s perspective. Many commenters appreciated her ability to address difficult topics with her mother while maintaining an underlying affection. Others viewed the exchange as uncomfortable, highlighting the fine line between honesty and oversharing in family conversations.
The discussion reflects broader societal interest in how celebrity families navigate fame’s impact on children. High-profile cases have prompted greater awareness of the need for safeguards, mental health support and balanced parenting in the entertainment world. Miley’s generation of former child stars has been vocal about these issues, contributing to industry conversations about reform.
Experts in child psychology note that open communication, as demonstrated in the Cyrus podcast, can be healthy when handled constructively. It allows adult children to process experiences and set boundaries while preserving family bonds. However, public airing of such discussions can add layers of complexity due to external judgment.
Miley’s career trajectory since Hannah Montana has been marked by deliberate reinvention. From controversial performances to critically acclaimed albums, she has consistently pushed artistic boundaries. Her willingness to discuss personal matters, including family dynamics, aligns with her broader approach to authenticity in the public eye.
Tish’s role as both mother and manager has been central to Miley’s success. Their partnership has evolved over time, with periods of close collaboration and necessary separation as Miley established independence. The podcast exchange suggests a relationship that has matured into one capable of handling difficult truths with relative ease.
As Miley continues her artistic journey, conversations like this one humanize her experience and connect with audiences who relate to family complexities. Her openness contributes to a larger cultural shift toward destigmatizing discussions about mental health, personal growth and intergenerational relationships.
The resurfaced podcast moment adds another layer to the public narrative surrounding the Cyrus family. It reinforces Miley’s image as an artist unafraid of vulnerability while highlighting the ongoing bond with her mother despite past challenges.
For fans, the exchange provides insight into the realities behind the glamour of celebrity life. It serves as a reminder that even the most successful families navigate tensions, misunderstandings and opportunities for growth. Miley’s ability to address these issues directly may inspire others to have similar conversations within their own families.
The entertainment industry continues to reckon with the long-term effects of child stardom. High-profile examples have led to greater scrutiny of management practices, education requirements and psychological support for young performers. Miley’s reflections contribute to this important dialogue.
As both women move forward in their respective paths, their relationship appears strengthened by honesty and mutual respect. The podcast moment, while sparking debate, ultimately portrays a family working through its history with transparency and love.
Miley Cyrus remains one of the most dynamic figures in popular culture. Her evolution from child star to independent artist continues to captivate audiences. The candid conversation with her mother adds depth to her public persona and reinforces her commitment to living authentically.
The full podcast episode provides additional context for their exchange. Listeners gain a more complete picture of the Cyrus family dynamic and the complexities of growing up in the spotlight. For those interested in celebrity culture and family relationships, it offers valuable perspective on navigating fame’s challenges across generations.
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