Business
The One Question Deric Ned Wants Every Investor to Ask Before Retirement
Deric Ned, founder of Ridgemont Capital, based in Pasadena, California, believes one question separates a real financial plan from a relationship mistaken for one: why do you own what you own? It sounds simple. Many people, when asked directly, find they can’t answer it with much precision.
Why Trust Isn’t Load-Bearing
Most people choose a financial advisor the way they choose a friend: they like the person, they feel comfortable with them, and comfort starts to stand in for understanding. Deric sees that as a risk, not because trust is bad, but because it’s fragile. “Trust is probably one of the most fragile things you can build anything on,” he says. “You could be married to somebody for 40 years and lose all trust in them in a matter of three seconds. It doesn’t take anything to destroy an entire lifetime of trust, and rebuilding that trust is nearly impossible.”
A plan resting on comfort alone tends to wobble the moment comfort runs out, whether that’s a rough quarter in the market or a worrying headline. A plan the client can explain in their own words tends to hold steadier.
What a Documented Answer Looks Like
Deric points to a common pattern in how performance gets discussed industry-wide: strong years get credited to skill, weak years get filed under patience. “If your account goes up, I’ll tell you I’m a genius. If your account goes down, I’m going to tell you, ride it out,” he says, describing the reflex. It’s not dishonest so much as incomplete. Neither response actually explains why a given holding is in the account or what it’s supposed to be doing there.
Answering that question well takes documentation: what’s owned, what it costs, what it’s expected to do, and how it behaves under different conditions. At Ridgemont, that kind of documentation is treated as the starting point of a client relationship rather than something produced only when asked. Diagnosis comes before any recommendation, and recommendations are meant to be reviewable on paper, not just remembered from a conversation.
Why the Question Is Worth Asking Yourself
For a client, the value of this isn’t philosophical. It’s practical. A statement is a list of decisions, and each line should have a reason attached that the client can state without help. A fund holding large U.S. companies is there for broad equity exposure. A bond maturing in a given year is there because it’s earmarked for a specific expense. When a client can produce that kind of answer for most of what they hold, they have a plan. When they can’t yet, that’s simply a good place to start.
This isn’t about finding fault with any advisor. Most people in the industry are doing honest work in a system that rewards steady, ongoing relationships more than it rewards frequent line-by-line reviews. That’s a reasonable trade-off for many clients. It just means the responsibility for asking the question often falls on the client rather than waiting for someone to raise it first.
Deric’s broader point is about confidence, not confrontation. A client who understands what they own and why can sit with a bad headline or a rough quarter without needing anyone to talk them down. That’s the outcome worth aiming for: not a better relationship with an advisor, but a client who feels steady on their own.
You must be logged in to post a comment Login