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The Trade Desk Stock Surges 19% in Volatile Session on OpenAI Partnership Reports Amid Ad-Tech Recovery Hopes

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Shares of The Trade Desk Inc. rocketed higher in early Friday trading, gaining nearly 19% as reports of potential partnership discussions with OpenAI fueled optimism in the beleaguered ad-tech sector. The rally provided a sharp contrast to the stock’s steep declines earlier in 2026, driven by softer guidance and competitive pressures.

The Trade Desk
The Trade Desk

The Trade Desk (NASDAQ: TTD) traded around $29.90 to $30.00 by mid-morning Eastern Time, up approximately $4.73 to $4.81 or 18.8% to 19.1% from Thursday’s close of $25.17. The stock opened near $31.49, hit an intraday high of $32.90, and dipped to a low of about $29.51 to $29.71. Volume surged dramatically, exceeding 40 million shares in early sessions—well above recent averages—as traders reacted swiftly to the news.

The catalyst stemmed from reports that The Trade Desk held talks with OpenAI about partnering in ad sales, potentially integrating the AI leader’s capabilities into programmatic advertising workflows. Speculation suggested such a collaboration could enhance targeting, creative generation, and campaign optimization on The Trade Desk’s platform, particularly in connected TV (CTV) and open internet channels. Shares popped as much as 22% in some snapshots, with after-hours moves earlier pushing levels toward $27.50 before Friday’s momentum carried higher.

The move marked a dramatic rebound for a stock that has faced intense selling pressure in 2026. Year-to-date, TTD has declined significantly before this session, with shares down over 30% at points amid broader ad-tech challenges. The 52-week range spans a low of $21.08—touched recently—and a high of $91.45 from mid-2025. Market capitalization stood near $13 billion to $13.5 billion, reflecting the volatility.

Recent headwinds trace to the company’s fourth-quarter 2025 earnings released late February. Revenue rose 14% year-over-year to $846.8 million, beating estimates of $841.9 million, while adjusted EPS of $0.59 aligned with consensus. Adjusted EBITDA reached $400.3 million, surpassing forecasts. Excluding political ad spend, growth appeared stronger at around 19%.

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However, first-quarter 2026 guidance tempered enthusiasm. The company projected revenue of at least $678 million—implying roughly 10% growth—and adjusted EBITDA around $195 million, down from the prior year’s $208 million. Analysts cited pressures in advertiser categories like automotive and consumer packaged goods, alongside competition from walled gardens and macroeconomic caution.

The outlook prompted widespread analyst downgrades and price target cuts in late February. Firms slashed targets sharply, with some dropping to the low $20s from prior highs in the $50s to $90s. Consensus now hovers around $32.95 to $33, implying modest upside from pre-rally levels but still reflecting caution on near-term execution.

Despite the pullback, The Trade Desk maintains strengths in independent demand-side platform leadership. Its focus on CTV, audio, and retail media continues to drive adoption, with initiatives like the Ventura Ecosystem enhancing impression quality and advertiser control. Partnerships and data integrations position the company to capture share in an evolving digital ad landscape increasingly influenced by AI.

Broader market context added layers to Friday’s action. While geopolitical tensions and oil price surges pressured equities overall, ad-tech and growth names showed selective resilience on company-specific catalysts. The Dow and S&P 500 traded mixed to lower, but speculative and tech-adjacent stocks reacted to headline momentum.

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Options activity spiked, with call volume elevated and bullish positioning evident in short-dated contracts. Traders appeared to bet on continued follow-through if partnership details materialize or if upcoming data reinforces recovery signals.

Wall Street remains divided. While recent cuts reflect execution risks and decelerating growth—from mid-20s percentages in prior years to teens now—some analysts highlight long-term potential in AI-enhanced advertising and open internet gains. Earnings estimates for fiscal 2026 project EPS around $2.06 to $2.08, up from prior years, though revisions have trended lower.

The Trade Desk’s next major update arrives with first-quarter results expected in May 2026. Investors will seek clarity on guidance delivery, CTV momentum, and any AI or partnership progress. Management has emphasized platform independence and transparency as competitive edges amid industry consolidation.

Friday’s surge illustrates the stock’s high-beta nature and sensitivity to catalysts in a volatile environment. After months of underperformance, the OpenAI-related speculation injected fresh hope for a turnaround, though sustainability hinges on fundamentals amid macro and competitive challenges.

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As U.S. markets progressed, TTD held strong gains near $30, with volume remaining elevated. The session served as a reminder of how quickly sentiment can shift in ad-tech, balancing cautious outlooks with potential for explosive upside on positive developments.

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One in 7 shops in UK has turned cashless in the past year, survey finds

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One in 7 shops in UK has turned cashless in the past year, survey finds

Some 14% of small High Street traders have gone card-only in the last year, a survey suggests.

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Global Market Today | Asian stocks drop as war drags on, crude oil falls

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Global Market Today | Asian stocks drop as war drags on, crude oil falls
Asian equities fell on Friday, leaving markets on track for their steepest weekly loss in six years as the protracted Middle East conflict and renewed Iranian strikes drove a broad retreat in risk assets. Oil edged lower at the open.

Stocks fell in Japan and Australia, pulling the broader MSCI Asia Pacific Index down 0.5%. The gauge has declined about 7% since the war began. Treasuries dropped and the dollar gained during the US session, with the currency set for its best week since 2024. US equity gauges also dropped Thursday, although they were off the session lows.

Attention was mostly on oil, with West Texas Intermediate crude dropping as much as 2.5% to almost $79 a barrel on Friday. That came after the Trump administration was weighing a range of options for addressing the spike in oil and gasoline prices amid the war in Iran, Interior Secretary Doug Burgum said. Still, oil is headed for the biggest weekly surge since 2022.

The ongoing US-Israeli offensive against Iran has jolted global energy markets, pushing US crude to multi-year highs amid concerns that disruptions through the Strait of Hormuz may constrain supplies. The conflict is already unsettling flows to key buyers, with top importer China moving to conserve fuel, heightening inflation risks and market volatility if the fighting persists.

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“What matters now is whether the war will last days, weeks, or longer,” said Marco Oviedo, senior strategist at XP Investimentos. The possibility that the conflict doesn’t last long “remains the base case, and that the US is winning the battle. But Iran’s refusal to back down is keeping things tense.”


Iran launched a fresh wave of missile and drone strikes across the Gulf on Thursday evening, with attacks reported in the United Arab Emirates, Bahrain, Qatar and Kuwait. Iranian Foreign Minister Abbas Araghchi told NBC News that his country hadn’t asked for a ceasefire and had no intention of negotiating.
However, the US remains defiant. Trump told Axios he should be involved in selecting a successor, the outlet reported, citing an interview with the president.

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Make Good going toe to toe with fast fashion

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Make Good going toe to toe with fast fashion

A break from professional practice put podiatrist Paul Griffin on a pathway to manufacturing sustainable footwear.

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Oil price down more than 2% in early Asian trade

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Oil price down more than 2% in early Asian trade
Tokyo, Mar 06, 2026 -Oil prices fell more than two percent in early Asian trade after strong gains in recent days on the back of the conflict in the Middle East.

West Texas Intermediate was down 2.09 percent at $79.32 per barrel at around 0015 GMT, having soared 8.5 percent on Thursday to $81.01. Brent North Sea Crude, which rose 4.9 percent on Thursday, was not yet being traded.

“Further action to reduce pressure on oil is imminent and the oil (price) seems to have pretty much stabilised,” US President Donald Trump said on Thursday.

On Tuesday, Trump had ordered the US Development Finance Corporation to provide political risk insurance for all maritime trade through the Gulf.

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He said the US Navy would “if necessary” begin escorting tankers through the Strait of Hormuz — a vital chokepoint for crude which Iran has effectively closed off — “as soon as possible.”


On stock markets, Japan’s Nikkei index was down 0.8 percent shortly after the open, while South Korea’s benchmark Kospi slipped 1.2 percent.
On Thursday, European exchanges shed around 1.5 percent and Wall Street’s main indices also retreated.

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Virginia appeals court ruling blocking social media time limits for minors

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Virginia appeals court ruling blocking social media time limits for minors

Virginia has filed a notice announcing plans to appeal a judge’s preliminary injunction blocking the enforcement of the state’s law restricting the amount of time that minors under 16 can be on social media to one hour today.

While U.S. District Judge Patricia Tolliver Giles admitted that the prevalence of social media and overexposure to it “can [undoubtedly] impact minors,” she ultimately granted the preliminary injunction, citing First Amendment concerns.

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“The issues in this matter are not to be taken lightly. The Court recognizes the Commonwealth’s compelling interest in protecting its youth from the harms associated with the addictive aspects of social media. However, it cannot infringe on First Amendment rights, including those of the same youth it aims to protect,” Giles wrote in her Memorandum Opinion.

FEDERAL JUDGE HALTS FLORIDA’S SOCIAL MEDIA BAN FOR KIDS

Kids sitting while on their phones

Three friends are using their smartphones while sitting on a bench in a park. (pixdeluxe/Getty Images)

When reached by Fox News Digital, NetChoice, the organization that requested the preliminary injunction, pointed to a previously released statement.

“This ruling prevents the state of Virginia from imposing unconstitutional restrictions on how its citizens access lawful speech online while NetChoice v. Miyares moves through the legal system,” the organization’s statement reads.

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Paul Taske, co-director of the NetChoice Litigation Center, celebrated the preliminary injunction, saying that, “The First Amendment is alive and well in Virginia.”

NetChoice’s case bears the name of Virginia’s former Attorney General Jason Miyares, a Republican, as it was filed while he was still in office. The current Virginia Attorney General Jay Jones, a Democrat, issued the notice of appeal for this case, signaling that the state is still interested in enforcing this law.

Child looks at a phone with social media apps

A 12-year-old boy looks at an iPhone screen showing various social media apps including TikTok, Facebook and X, on Dec. 19, 2023, in Bath, England.  (Matt Cardy/Getty Images / Getty Images)

APPLE IMPLEMENTING AGE VERIFICATION TOOL TO ENSURE USERS ARE 18 AND UP FOR SOME APPS

In its complaint, NetChoice stated that “Virginia Senate Bill 854 is the latest attempt in a long line of government efforts to restrict new forms of constitutionally protected expression based on concerns about their potential effects on minors.” The organization compared concerns about youth and social media to those historically expressed about various books, movies, television shows, rock music, video games and the internet.

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“These debates are important, and the government may certainly take part in them. But the First Amendment does not take kindly to government efforts to resolve them,” the complaint reads.

Instagram’s Teen Accounts — which have certain limitations to protect minors — has 60-minute time limit reminders that encourage teens to get off the app after an hour. Additionally, it turns on sleep mode between 10:00 p.m. and 7:00 a.m., muting notifications and sending auto replies to direct messages. Meta also instituted Teen Accounts for Facebook and Messenger.

teens on phones

Virginia is appealing a federal judge’s preliminary injunction blocking the enforcement of its law limiting minors under 16 to one hour of social media per day. (Matt Cardy/Getty Images / Getty Images)

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Last week, Meta announced the implementation of new parental notifications aimed at letting parents know if their child is repeatedly searching terms related to suicide or self-harm.

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Jones provided notice to the District Court for the Eastern District of Virginia that he intends to appeal Giles’ ruling. Her ruling was issued on Feb. 27, and, under federal appellate rules, the appeal must be filed within 30 days of the judge’s order. A brief could be submitted before the end of the month.

Fox News Digital reached out to the Virginia Attorney General’s Office, NetChoice, X and Google for comment. Meta declined to comment.

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Wunderfan rewards sports fans for their passion and engagement

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Wunderfan rewards sports fans for their passion and engagement

Sports fans, you now have an opportunity to be rewarded solely for being yourself.

Wunderfan is a startup app where you can watch, attend, or even talk about sporting events and turn earned “Wunder” points into real rewards.

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From attending and watching games to participating in pick’em contests and receiving curated sports content, Wunderfan delivers a seamless experience that puts fans first and ensures they finally win.

CLICK HERE FOR MORE SPORTS COVERAGE ON FOXBUSINESS.COM

Fans at Super Bowl

A general view of fans as they arrived at Levi’s Stadium prior to the start of the Seattle Seahawks versus the New England Patriots Super Bowl LX game on Feb. 8, 2026, at Levi’s Stadium in Santa Clara, California. (Matthew Huang/Icon Sportswire via Getty Images / Getty Images)

“Simply put, it’s a loyalty app, and it’s all based on fan engagement,” co-founder Michael Testa said in a recent interview with FOX Business.

“Anything you’re doing when you open up your phone and are checking on sports, we think that you should be rewarded for it.”

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Testa said Wunderfan values “passion as a currency,” whereas major companies value “currency as a currency.”

“Spend all your money with us, lose all your money betting, and we’ll give you some rewards points.’ Not us. We’re saying, ‘Hey, are you watching a football game? Snap a photo and earn rewards. Are you attending with that hard-earned money? Get some money back in rewards. Are you buying tickets? Buy tickets through our ticket marketplace, get rewarded for that, or use your Wunder points to buy the tickets. Are you scrolling social media? Why don’t you do it through our app and earn rewards for it?’” Testa said.

Wunderfan logo

Wunderfan gives fans the opportunity to win rewards simply by being their passionate selves. (Wunderfan / Fox News)

GOP SENATOR CALLS FOR REVISION TO FEDERAL LAW AS SPORTS FANS PAY BIG ON OUTRAGEOUS STREAMING PRICES

“We’re continuing to build this feature set where anytime you open your phone to check on sports, we want to be the all-in-one sports engagement app, and you’re gonna check Wunderfan when you look at your sports apps.”

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Last month, Wunderfan closed on a $3.1 million investment led by Sororibus Capital. The funding will support the company’s continued growth as it builds the next generation of fan engagement and loyalty in sports.

Wunderfan also has its own ticketing platform that offers another opportunity to earn rewards like merchandise, gift cards, vouchers, and additional tickets and experiences.

Testa’s long-term goal for Wunderfan is to “become the sports engagement everything app” and become the sports version of Robinhood.

“I gotta pay homage to my guy, Vlad Tenev, building Robinhood — they’re becoming the all-in-one financial app. Anytime you check your stocks, crypto, Roth IRA, anything like that, when you open anything about finances, people are now opening Robinhood. We’re gonna do the same thing for sports,” Testa said.

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“Our product roadmap is so robust. Instead of going to TheScore or ESPN to check your scores—or Apple Scores soon enough — we’ll have you go to Wunderfan. Anytime you want to comment on something, why not earn rewards for messaging on the message board, right? We’ll police it. Don’t worry, you gotta be kind. Wunderfan is a kind platform. 

Super Bowl

A general view of the Seattle Seahawks versus the New England Patriots defense during Super Bowl LX game on Feb. 8, 2026, at Levi’s Stadium in Santa Clara, California. (Matthew Huang/Icon Sportswire via Getty Images / Getty Images)

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“But anything you want to do related to sports that’s on your phone, Wunderfan’s gonna be the go-to place.”

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Can snacks help you sleep?

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Can snacks help you sleep?

Chocolates, bars, gummies and drinks promise to help you sleep, but is the science behind them sound?

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Allstate faces lawsuit over alleged driver data collection

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Allstate faces lawsuit over alleged driver data collection

Allstate has been ordered to face a lawsuit alleging the insurance giant tracked drivers through their cellphones without their consent and tried to cash in on the data to boost profits.

A federal judge in Chicago ruled Tuesday that drivers can move ahead with a proposed class action accusing Allstate of illegally collecting detailed cellphone data, including location, speed, braking, acceleration and phone use, Reuters reported.

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The Illinois-based company is being accused of using that information to raise premiums and deny coverage, as well as selling the data to other insurers.

ALLSTATE SAYS CALIFORNIA WILDFIRES TO BRING COMPANY $1.1 BILLION IN LOSSES

allstate-logo-sign

An Allstate sign on March 16, 2020, in Melville, New York.  (Bruce Bennett/Getty Images)

Drivers may also seek to prove that Allstate’s data analytics arm, Arity, violated federal law by misreporting their driving behavior, according to Reuters.

The lawsuit alleges Arity’s tracking software was built into apps including GasBuddy, Fuel Rewards, Life360 and Routely.

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Ticker Security Last Change Change %
ALL THE ALLSTATE CORP. 211.62 -2.56 -1.20%

The judge allowed drivers to proceed with claims under the laws of 20 states, while throwing out three of the 38 claims in the case.

Meanwhile, Allstate argued that drivers did not claim the company actually collected their data or raised their insurance rates. 

STATE FARM ANNOUNCES REFUND FOR CAR INSURANCE CUSTOMERS

Vehicles drive on a highway in New York.

The National Highway Traffic Safety Administration (NHTSA) on Sunday reinstated a sharp increase in penalties for automakers whose vehicles do not meet fuel efficiency requirements for model years 2019 and beyond. (Eduardo Munoz/Reuters)

The insurer also said its privacy policies made clear that data could be collected.

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“Consumers who choose to share driving data through Arity-powered apps can access emergency assistance, track fuel efficiency and unlock personalized insurance rates after a clear notice and explicit opt-in process,” Allstate told FOX Business in an email.

The case combines 15 separate lawsuits filed against Allstate, Reuters reported.

HOMEOWNERS INSURANCE COSTS COULD SPIKE OVER NEXT 2 YEARS

Allstate logo on phone

The insurer also said its privacy policies made clear that data could be collected. (Tiffany Hagler-Geard/Bloomberg via Getty Images)

Insurance companies including Allstate, Progressive and Geico use telematics technology to track driving behavior, saying it can reward safe drivers with lower premiums, according to Reuters.

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In January 2025, Texas Attorney General Ken Paxton filed a similar lawsuit accusing Allstate and Arity of unlawfully collecting, using and selling Texans’ cellphone location and movement data through software embedded in mobile apps, including Life360.

Attorneys for the plaintiffs could not be immediately reached by FOX Business for comment.

Reuters contributed to this report.

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Cloudflare’s Zatlyn sells $13.9 million in shares

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Cloudflare’s Zatlyn sells $13.9 million in shares

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Hercules Capital Vs. Oxford Square – 50% Alpha In 17 Easy To Understand Charts (NYSE:HTGC)

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Hercules Capital Vs. Oxford Square - 50% Alpha In 17 Easy To Understand Charts (NYSE:HTGC)

This article was written by

Arbitrage Trader, aka Denislav Iliev has been day trading for 15+ years and leads a team of 40 analysts. They identify mispriced investments in fixed-income and closed-end funds based on simple-to-understand financial logic.
Denislav leads the investing group Trade With Beta, features of the service include: frequent picks for mispriced preferred stocks and baby bonds, weekly reviews of 1200+ equities, IPO previews, hedging strategies, an actively managed portfolio, and chat for discussion. Learn more.

Analyst’s Disclosure: I/we have a beneficial short position in the shares of OXSQ either through stock ownership, options, or other derivatives. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from Seeking Alpha). I have no business relationship with any company whose stock is mentioned in this article.

I have a long position in HTGC

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Seeking Alpha’s Disclosure: Past performance is no guarantee of future results. No recommendation or advice is being given as to whether any investment is suitable for a particular investor. Any views or opinions expressed above may not reflect those of Seeking Alpha as a whole. Seeking Alpha is not a licensed securities dealer, broker or US investment adviser or investment bank. Our analysts are third party authors that include both professional investors and individual investors who may not be licensed or certified by any institute or regulatory body.

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