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(VIDEO) McDonald’s CEO Chris Kempczinski Mocked Online Over Awkward Big Arch Burger Taste Test

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McDonald’s CEO Chris Kempczinski

McDonald’s Corp. CEO Chris Kempczinski found himself the unwitting star of a viral social media moment after a promotional video of him taste-testing the chain’s new Big Arch burger drew widespread ridicule, with commenters mocking his hesitant bite, stiff delivery and apparent discomfort while praising his own “product.”

McDonald’s CEO Chris Kempczinski
McDonald’s CEO Chris Kempczinski

The clip, originally posted to Kempczinski’s Instagram (@chrisk_mcd) in late February 2026, exploded in popularity over the weekend of March 1-2, amassing tens of thousands of views, shares and comments across platforms including Instagram, X, Reddit and TikTok. In the roughly 30-second reel, Kempczinski introduces the oversized burger — featuring two quarter-pound beef patties, extra cheese, crispy onions and a special sauce — as a limited-time U.S. launch item debuting March 3.

“I love this product. It is so good,” he says, tapping the wrapped burger gently before unwrapping it. “I’m going to do a tasting right now, but I’m going to eat this for my lunch, just so you know.” He then takes what many viewers described as a tiny, cautious nibble — barely denting the massive sandwich — before holding it toward the camera to “prove” the bite. “There’s so much going on with this,” he adds, followed by effusive praise: “It’s distinctively McDonald’s … delicious.”

Social media users pounced on the awkwardness. One widely shared comment read, “Man’s aura screams kale salad,” implying the polished executive seemed more at home with health food than fast-food indulgence. Others called the performance “robotic,” “disingenuous” and “the most unnatural thing I’ve ever seen.” Comments included: “He looks like he’s never eaten a burger before,” “That was the smallest first bite I’ve ever seen,” and “We need to see less CEOs doing normal stuff. I don’t like it.”

The phrase “product” — repeated multiple times instead of “burger” — fueled further mockery, with parodies likening it to a corporate infomercial for shampoo or industrial cleaner. “What a delicious product my fellow humans,” one sarcastic reply quipped. Some suggested Kempczinski appeared “visibly disgusted” or “panicked” when confronting the burger’s size, comparing his nibble to “Squidward trying a Krabby Patty.”

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The Big Arch, tested previously in Portugal, Germany and Canada, features double the beef of a standard Quarter Pounder with Cheese, plus American and cheddar cheeses, pickles, onions, lettuce and a signature sauce on a sesame seed bun. Priced around $8-$9 depending on location, it aims to compete in the premium burger segment amid competition from chains like Shake Shack and Smashburger.

McDonald’s has not commented directly on the viral backlash, though the company promoted the launch heavily on its channels, emphasizing the burger’s hearty appeal for “big appetites.” Kempczinski, who became CEO in 2019 and chairman in 2024, has focused on value menus, digital sales and menu innovation during his tenure, including the return of fan favorites and healthier options.

The incident echoes past executive gaffes that backfired on social media. Critics argue such forced “relatable” content often highlights disconnects between corporate leadership and everyday consumers. “He’s trying too hard to sell something he clearly doesn’t eat,” one Reddit user wrote in a thread with thousands of upvotes. Others defended Kempczinski, noting the pressure of on-camera performances and suggesting the small bite was pragmatic given the burger’s size.

The video’s timing coincides with the Big Arch’s nationwide U.S. rollout on March 3, 2026, with McDonald’s hoping to drive traffic amid economic pressures on fast-food spending. The chain has faced scrutiny over prices and portion sizes in recent years, prompting value-focused promotions like the $5 Meal Deal.

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Online reaction remained polarized as of March 4. Supporters praised Kempczinski’s transparency in sharing behind-the-scenes content, while detractors used the clip to question brand authenticity. Memes proliferated, superimposing kale salads or salads over Kempczinski’s face or dubbing his voice with lines like “This product is so healthy.”

The episode highlights the double-edged sword of executive social media presence in 2026. While intended to humanize leaders and build excitement, unpolished moments can amplify criticism in an era of instant, viral judgment.

McDonald’s stock (NYSE: MCD) showed minimal movement amid broader market volatility from geopolitical events, closing slightly lower on March 3. Analysts view the Big Arch as a potential traffic driver, though execution and consumer reception remain key.

For now, the CEO’s taste test has become an unintended masterclass in online roasting — proving even the head of the world’s largest fast-food chain can’t escape the internet’s sharp eye when a burger bite goes awry.

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Why Haven’t Oil Prices Surged More?

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Rebecca Feng hedcut

Brent crude jumped more than 7% on Monday to trade above $78 a barrel. That’s a big rise but not as large as some had predicted.

Over the weekend, traders and analysts suggested the conflict in the Middle East would push oil prices above $90 a barrel—with some predicting prices could top $100 a barrel.

So why haven’t oil prices shot up further this morning? Here are some potential reasons.

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Cal-Maine Foods adds to portfolio with acquisition

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Cal-Maine Foods adds to portfolio with acquisition

Creighton Brothers produces shell eggs and prepared egg products. 

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Sabre Corporation (SABR) Presents at Morgan Stanley Technology, Media & Telecom Conference 2026 Transcript

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OneWater Marine Inc. (ONEW) Q1 2026 Earnings Call Transcript

Sabre Corporation (SABR) Morgan Stanley Technology, Media & Telecom Conference 2026 March 3, 2026 12:15 PM EST

Company Participants

Kurt Ekert – CEO, President & Director
Michael Randolfi – Executive VP & CFO

Conference Call Participants

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Josh Baer – Morgan Stanley, Research Division

Presentation

Josh Baer
Morgan Stanley, Research Division

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All right. Before we begin, for important disclosures, please see the Morgan Stanley research disclosure website at www.morganstanley.com/researchdisclosures. And if you have any questions, please reach out to your Morgan Stanley sales representatives. My name is Josh Baer, software analyst at Morgan Stanley. Thrilled to have the Sabre leadership team here with us today, Kurt Ekert, CEO; and Mike Randolfi, CFO. Thank you so much for joining us.

Kurt Ekert
CEO, President & Director

Thanks, Josh. Our pleasure.

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Question-and-Answer Session

Josh Baer
Morgan Stanley, Research Division

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Great to see you. Maybe let’s kick it off with the exciting news around shareholder rights before we get into AI in the business. Can you give some background on the recent shareholder rights plan with regard to Constellation? What does it entail? What is it in response to?

Kurt Ekert
CEO, President & Director

Yes. So you saw the press release we issued on Sunday evening, and there were other disclosures we issued as well. That was in response to a significant accumulation of shares by Constellation, a Sabre shareholder. And we took this action to protect the company as well as the shareholders. So beyond that, we’re not going to comment publicly today. But we believe this — we have spoken to a number of investors and analysts and generally, we received a favorable response and folks understand why we’ve done this.

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Josh Baer
Morgan Stanley, Research Division

Okay. We saw the market response as well. So Kurt, from your perspective, to kick it off, what were some

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Wealthy travelers pay hefty sum to flee Dubai on private charter flights

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Wealthy travelers pay hefty sum to flee Dubai on private charter flights

Travelers stranded in Dubai have been left scrambling to find a way home after the airport was forced to close due to the U.S.-Israeli joint military offensive, Operation Epic Fury.

Dubai’s two major hubs, Dubai International Airport (DXB) and Dubai World Central (DWC), reopened on March 2 with limited operations, according to the Economic Times, but that hasn’t stopped travelers with means from trying to find other ways to flee. Some wealthy travelers have resorted to paying large sums for private charter flights to escape the escalating situation.

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Airports in Oman and Saudi Arabia have reportedly become travel hubs for ultra wealthy travelers looking to leave, according to Semafor

The outlet, citing people familiar with the matter, said that private security companies have been booking fleets of SUVs to take people on the 10-hour drive from Dubai to Riyadh, Saudi Arabia, where they can then take private flights out of the region. Semafor reported that those evacuating the region are a mix of senior executives at global finance firms and wealthy travelers in the region for business or vacation.

MUSK POINTS TO HIGHEST ‘EVER’ USAGE OF X AMID US-ISRAEL STRIKES ON IRAN

Stranded travelers

Travelers in the Middle East are left stranded after Israel and the U.S. attacked Iran. (Shbaro/Anadolu via Getty Images / Getty Images)

The cost of light flight jet trips from Muscat, Oman, to Istanbul, Turkey, are reportedly selling for over $93,000, according to Forbes, which said the price was about double the usual rate. Additionally, Forbes reported that trips on heavy jets on the same route can cost up to $140,000. 

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Some outlets have reported higher prices, with Semafor reporting that Ameerh Naran, chief executive of private jet brokerage Vimana Private, said the cost for private jets from Riyadh to Europe could be as much as $350,000.

List of cancelled flights

Several flights were canceled amid the ongoing conflict in the Middle East after the U.S. and Israel’s launch of Operation Epic Fury. (Houssam Shbaro/Anadolu via Getty Images / Getty Images)

AMAZON DATA CENTERS DAMAGED BY DRONE STRIKES IN THE MIDDLE EAST

On Saturday, the U.S. and Israel launched attacks on Iran, killing Iranian Supreme Leader Ayatollah Ali Khamenei.  

Iran has since launched retaliatory attacks targeting countries in the region that host U.S. interests. Assistant Secretary of State for Consular Affairs Mora Namdar said U.S. citizens are advised to leave Bahrain, Egypt, Iran, Iraq, Israel, the West Bank and Gaza, Jordan, Kuwait, Lebanon, Oman, Qatar, Saudi Arabia, Syria, the United Arab Emirates and Yemen. However, not all of them have a way out.

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The U.S. Embassy in Jerusalem said Tuesday that it is “not in a position at this time to evacuate or directly assist Americans in departing Israel.” Other U.S. embassies in the region have instructed Americans who need help arranging departure via commercial means to contact the State Department 24/7 at +1-202-501-4444 from abroad or +1-888-407-4747 from the U.S. and Canada.

Distressed travelers

Travelers in the Middle East are scrambling to flee the region. (Houssam Shbaro/Anadolu via Getty Images / Getty Images)

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Fox Business’ Ashley Carnahan contributed to this report.

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X to suspend creators who fail to properly label AI-generated war content

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X to suspend creators who fail to properly label AI-generated war content

Creators who post artificial intelligence-generated videos of armed conflicts without clear disclosure will be penalized under new X policies aimed at preventing manipulation and misinformation.

Nikita Bier, head of product at X, announced the revisions to X’s Creator Revenue Sharing policies in a post Tuesday.

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“During times of war, it is critical that people have access to authentic information on the ground. With today’s AI technologies, it is trivial to create content that can mislead people,” Bier wrote.

Users who post AI-generated videos of an armed conflict must now add a disclosure that it was made with AI, Bier said. Those who fail to add a disclosure will face a 90-day suspension from the platform’s Creator Revenue Sharing.

OPENAI CEO SAM ALTMAN ANSWERS QUESTIONS ON NEW PENTAGON DEAL: ‘THIS TECHNOLOGY IS SUPER IMPORTANT’

Teenagers hold phones with X logo

Teenagers pose for a photo while holding smartphones in front of the X logo in this illustration Sept. 11, 2025. (Reuters/Dado Ruvic/Illustration / Reuters Photos)

Any future violations will result in a permanent suspension from the program.

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Bier said X will be flagged by any post with a Community Note or if the content contains metadata (or other signals) from generative AI tools.

Elon Musk

Elon Musk, CEO of Tesla Inc., appears during the U.S.-Saudi Investment Forum at the Kennedy Center in Washington, D.C., Nov. 19, 2025 (Stefani Reynolds/Bloomberg via Getty Images / Getty Images)

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“We will continue to refine our policies and product to ensure X can be trusted during these critical moments,” Bier said.

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Why You Should Beautify Slides for Better Engagement and Clarity

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SMEs can engage with their corporate social responsibility (CSR) goals easier than you may think, all by making small changes that can amount to effective results without being paralysed by the thought of CSR.

The majority of great presentations do not contain presentations about how to make beautiful pictures, but rather they contain clear, concise messages with pictures to help make the ideas simple to comprehend, good to remember, and more visually engaging.

When the audience is confronted with a pile of text on a page that has a varied color scheme or a poor layout, they will not pay attention to what’s being presented. That’s when the need for learning how to beautify presentations becomes an essential part of the overall communication process — no matter what the situation may be: whether it be an introduction of a product, an educational presentation, or an exchange of information with others.

By choosing to use beautiful images from the beginning of your presentation, you establish the ground rules for your presentation — in respect to clarity, confidence, and connection.

Most of the time when someone brings up the subject of presentation design, they believe it only makes the presentation beautiful, while in reality, making slides beautiful takes away friction between your ideas and your audience. Clean layouts provide visual guidance for the eye, balanced spacing reduces cognitive load, and visual hierarchy informs the viewer of what is most important to him. Every time you beautify your slides with thoughtfulness, you are not just decorating them, you are translating your complexity into a format that can be easily digested by an audience. Because of this, presentations that have taken the time to beautify their slides consistently outperform presentations that were made in a hurry.

Turning Information into Visual Flow

One of the many benefits of creating visually appealing presentations is the enhancement of the delivery of your presentation story. Attractive slides are not merely accessories but assist your audience in progressing through the flow of your presentation. By using consistent fonts, aligned elements, and intentional use of colour too (or vice-versa), all slides become part of a larger presentation narrative instead of being disjointed, isolated screens. Your audience is much more comfortable and receptive to your messages when all parts of the presentation work well together. As long as you have properly created aesthetically attractive presentations, the data on your slides should be simple and easier to digest.

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This is one of the challenges faced by many presenters. They are sure of what they want to say, but unsure of how they will lay it out visually. Manual beautifying of slides can take a considerable amount of time for people who are not designers. You have adjusted adjustments made to your margins, resized your icons, changed colours and thought everything should look totally right, but feel that the end product does not look quite right. Tools designed to automate the process of beautifying slides, therefore, are very attractive because they create a connection between your raw content and the polished storytelling with which you will ultimately create your presentation.

Why Design Directly Impacts Engagement

Flashy animations and over-the-top visuals shouldn’t be a part of your engagement strategy at all, they may actually distract from the engagement process more than aid it. To effectively beautify slides, you must understand when to simplify and when not to. White space creates great power. Short bullet points are generally easier to read than long paragraphs of text, so consider using short bullet points as much as possible. Use images that enhance or reinforce the text andr idea, rather than competing for estimated text space. Following these same guidelines will provide enough time for your audience to engage with the ideas in their own heads without requiring them to decode those ideas before continuing with the engagement activity.

Visually processed information is processed much faster than text. Using diagrams, icons and structured layouts to convert long explanations into beautiful slides will dramatically improve the audience’s understanding of your material, as the audience will be able to assimilate it quickly. This is critical to deliver effective presentations in both business and educational settings, where both of those situations require an audience member to quickly understand something within a limited period of time because of the respect you are showing them by making use of their limited attention span.

From Raw Drafts to Polished Slides in Minutes

Previously creating beauty slides meant working with PowerPoint or another similar application and spending many hours adjusting the various elements of design. Now with AI driven presentations the entire process is completely transformed. With the new presentation technologies that are available you can either upload or draft content and then allow the system to automatically beautify your slides in seconds. The new system is utilizing layout logic, design balance, and visual consistency in applying the final beautification to your slides. The shift to AI-driven presentation technologies is more than just about speeding up the process of beautyification but also provides greater access to everyone improving the ability of nonprofessionals to beautify slides.

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This is one area in which TeraBox excels at offering this service: its innovate slide beautification feature is specifically made for those customers who value clean visuals to help them connect with their audience but do not have experience creating visually appealing designs. A customer using this capability can spend more time creating a presentation without worrying about what will look good because beautification of their slide will be handled automatically by the system while they focus on developing their content.

How Beautify Slides Enhances Message Clarity

Every presentation strives to achieve clarity. If a presentation has messy slides, audiences will have difficulty comprehending even simple ideas. Beautifying slides means organizing them according to a specific structure (including well-defined titles, groupings of related content, and consistent highlighting) so that attendees can comprehend your message. Not only will your slides look more attractive, but they will also be easier for them to remember. There are several studies supporting the theory that organizing visual materials has a positive impact upon recollection of those materials, therefore, every tool for beautifying slides is built upon this same premise.

TeraBox takes slide beautification deeper than simple style. The TeraBox methodology looks at the density of the content on the slides, balances the text with visual content, and ensures the spacing between items on the slides appears natural. When using this type of methodology you will ensure that your key points will not be hidden in your slides. You will transform your data into insights each time you beautify your slides.

Reducing Cognitive Load Through Better Design

One key advantage of enhancing slides is decreased cognitive load. The level of mental effort an audience necessitates to understand the presented material constitutes cognitive load. Presenting like this will lead to an increase in unnecessary cognitive load and increased levels of confusion and fatigue through the use of poorly laid out slides or slides containing too many words or images (to say nothing of the potential for using too many different colours). Using beautification strategies (such as a limited colour palette, aligned elements, and consistent visuals) may help reduce these burdens.

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With TeraBox’s beautify slides function, automated rules are put into place that will format slides for better searching and organization of information. Rather than creating confusion for the audience, this feature allows for logical movement through headlines and supporting details. Consequently, the audience will remain focused longer, while at the same time making it easier to retain more information.

Saving Time Without Sacrificing Quality

One of the most prevalent reasons that people do not enhance the design of their slides is due to the amount of time it requires. Manually beautifying slides can seem like an endless job, which is why automation is so important. Utilizing automation tools that beautify slides in seconds allows you to recover many hours of your time without sacrificing quality. The quality of your work will even be better because AI uses best practices for every single occurrence, generating a consistent standard.

This time savings allows website editors, marketers, educators, and creators to be more productive than ever. You can create the same number of iterations as before but will have far more material to work with when testing versions, meaning every version looks good. It makes it easy for you to create high-quality beautiful slides frequently instead of just “important” presentations.

Consistency Across Different Use Cases

Trust is built on consistency. Consistent slide looks from meeting to meeting, report to report, course to course creates a more professional-looking brand. Beautifi’s slide tools will help create this consistent appearance automatically. It keeps the fonts, spacing and layout aligned every time you change any content within the slide.

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This supports TeraBox’s effort to make slides beautiful with intelligent design modifications rather than constrained designs. This provides you with enough flexibility without creating any disorder. A good balance between these two characteristics is important for teams that produce presentations on a very regular basis. If you beautify slides one time, the methodology will automatically flow through all future presentations.

Making Presentations More Accessible

Creating an attractive presentation is also important for accessibility reasons. By using designs such as fonts that are easy to read, using sufficient contrast between text and background, and organizing your information in a clear way helps all audiences (including those who have visual limitations or any type of cognitive limitations) to receive your message much more easily. Therefore, if you create beautiful slides with accessibility considerations, your message will be able to reach many more individuals.

By default, the automated beauty slide feature helps to enforce predefined standards and TeraBox ensures that there is always legible text while providing a layout free of unnecessary clutter. When you use the Beautify feature on your slides, you are incorporating inclusive design as part of your day-to-day work instead of an afterthought.

Adapting Slides for Different Audiences

Every audience has specific expectations. Therefore, when delivering a sales pitch, classroom lecture, or internal report you will use different tones in your presentation. The use of beautify slides provides ease of use in adapting content without needing to re-design each slide from the beginning. You can modify content, while still maintaining the visual appearance of the presentation.

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TeraBox has made it so much easier to regenerate or refine slides as needed. You can create beautiful slides for executive presentations using a clean & simple layout and then recreate beautiful slides for student presentations using more visual elements and explanation—all while never having to start over. This ability to adapt is very important in fast-moving environments.

Why Beautify Slides Is a Long-Term Skill

Improving your slide design is not just for one specific presentation but instead helps develop skills that are applicable in communication long-term. As AI continues to develop, understanding how to direct and improve automated design systems is increasingly valuable for you personally and your business. When you understand how to create slides that are clear, eye-catching, and effective, you will find a greater outcome for you regardless of which tool you are utilizing.

TeraBox helps with your growth by providing easy-to-use tools to beautify slides so people can visualize how their content changes, and learn design principles as they go. Eventually using beautify slides will become second nature, this will help improve all of your visual communication.

The Real Impact on Audience Perception

Audience members make quick judgments about a speaker’s credibility. If a presentation contains hastily prepared or poorly designed slides, they can diminish the impact of otherwise strong presentations. By creating well-designed slides, you demonstrate professionalism and attention to detail. Creating a beautiful slide does not require excessive design, it requires purposeful design.

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When presenters use TeraBox to beautify slides, the result feels polished without feeling artificial. That balance is crucial. Beautify slides so they support your voice, not replace it.

Looking Ahead: The Future of Slide Design

As presentations continue to take precedence over everything we do, from business and education to online communication, the need for quickly and easily beautifying slides will only increase. AI-powered tools are raising expectations in respect to both speed and quality, which means rather than asking if you should beautify your slides, now you are asking yourself how well you can accomplish that.

TeraBox points toward this future by integrating beautify slides directly into the content creation process. No steep learning curve, no design bottleneck—just clearer, more engaging presentations.

Ultimately, selecting to enhance the appearance of your slides is a means of showing respect toward both your audience and your message. Clear images give additional meaning to the material. A well-designed presentation increases credibility. Today’s software, such as TeraBox, makes it easy to improve the look of slide presentations. Using the right tools, you can consistently create compelling communications from even the most basic content.

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Spring statement: North West leaders still cautious as Rachel Reeves asserts Government has the ‘right economic plan’

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Chamber warns of ‘no concrete measure to navigate the impact of a possible oil price shock or other turmoil’

Chancellor of the Exchequer Rachel Reeves delivers her spring statement to MPs in the House of Commons

Chancellor of the Exchequer Rachel Reeves delivers her spring statement in the House of Commons(Image: House of Commons/UK Parliament/PA)

North West business leaders have warned the ongoing Middle East crisis means the economic picture remains uncertain despite Rachel Reeves’ confident message in her spring statement.

The Chancellor told the House of Commons that the UK would see weaker economic growth and higher unemployment than previously expected, but said the Labour government had the right plan and that the country must “stay the course”. And she said that plan was “more necessary than ever before in a world of uncertainty” with the Iran conflict threatening economic stability.

Subrahmaniam Krishnan-Harihara, director of business policy and research at Greater Manchester Chamber of Commerce, said: “In a brisk and politically charged 20-minute speech to the Commons this afternoon, Chancellor Rachel Reeves claimed that recent economic data was a vindication of her Autumn Budget. Whilst she acknowledged the situation in the Middle East and the potential for economic disruption, there was no concrete measure to navigate the impact of a possible oil price shock or other turmoil.

“The Chancellor led with the latest publication from the Office for Budget Responsibility (OBR), which forecast inflation to fall this year leading to a softening in interest rates and reduced borrowing. The Chancellor claimed that the recent increase in consumer spending was evidence of a rise in living standards and resilience in the economy – all attained through Labour’s ‘right plan’ for stability, investment and reform.

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“Another aspect to the speech was the impact public sector spending pledges could achieve. These include the freeze in rail fares, extended fuel duty cuts, defence spending and scrapping the two-child benefit limit. Yet the speech’s critical shortfall lies in its lack of fresh stimulus. Growth for 2026 was downgraded to 1.1% while unemployment is set to peak later this year before falling to 4.1% by 2030.

“GDP per capita, which recently saw a decline, is also forecast to rise 5.6% over the parliament. As has often been the case with forecasts, near-term growth has been downgraded while touting progress in later years. GDP growth is expected to be 1.6% in 2027-28 and 1.5% in 2029-30. Likewise, borrowing is expected to fall by 2029/30 when the Chancellor also expects to have additional headroom against stability rules and attain savings in debt interest payments.

“Nonetheless, the speech indicated calmness – the Shadow Chancellor called it complacency – and not wanting to commit to any specific policy measures although the Chancellor did repeat her ‘in the next few weeks’ line for additional announcements. There was passing mention of improving global ties, AI innovation and regional growth all without any substantiation.

“Overall, the Chancellor reinforced Labour’s narrative of progress, but the speech’s heavy partisanship and deferred optimism reveal critical vulnerabilities. With no shields against energy price shocks, forecasts could falter and put to test the steady and stable image she wants to project and the UK’s economic resilience.”

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Greater Manchester Chamber of Commerce unveiled its  latest Quarterly Economic Survey results at an Economic Forum at Sister in Manchester. From left: Subrahmaniam Krishnan-Harihara, deputy director of research at Greater Manchester Chamber of Commerce, left, with Rosie Korcz, partner in the commercial property team, Davis Blank Furniss

Subrahmaniam Krishnan-Harihara, deputy director of research at Greater Manchester Chamber of Commerce, left, with Rosie Korcz of Davis Blank Furniss(Image: Greater Manchester Chamber of Commerce)

Robert White, chief executive officer at North West law firm Brabners, said: “Business confidence is building across the North and today’s Spring Forecast helped to reinforce that momentum. The Chancellor kept her promise of no major policy announcements, which is welcome after November’s Budget and the turbulence that followed. In an increasingly uncertain world, consistency and discipline in fiscal messaging matter just as much as policy itself – because stability is what gives businesses the confidence to take the next step.

“The Chancellor’s growth speech planned for later in March is a valuable opportunity to clearly articulate the government’s long-term economic vision and reinforce its commitment to empowering regional leaders with genuine authority and long-term funding to drive sustainable growth. Nearly 600 businesses in our True North network stand ready to work alongside decision-makers to help turn that ambition into delivery. The appetite to invest is there – what businesses need now is the framework and certainty to unlock it.”

Dr Maria Rana, lecturer in economics and finance at the University of Salford, said: “As tensions escalate in the Middle East and oil prices rise, Rachel Reeves told Parliament that Labour’s economic strategy remains the right course for the country. She argued that households are expected to be around £1,000 better off per year under the government’s plans, stating: ‘This Government has the right economic plan for our country, a plan that is even more important in a world that in the last few days has become yet more uncertain.’

“The UK’s independent fiscal watchdog, the Office for Budget Responsibility (OBR), now forecasts that economic growth of 1.1% in 2026, down slightly from the 1.4% projected in November. While the medium-term outlook has improved modestly – with growth in 2027 and 2028 revised up from 1.5% to 1.6% – the near-term picture remains subdued. Unemployment is expected to peak at 5.3% this year before gradually falling to 4.1% by 2030, and inflation is projected to return to the 2% target this year, potentially opening the door to further interest rate cuts.

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“However, these forecasts do not account for the potential impact of higher energy prices driven by the conflict in the Middle East. If pressures continue to intensify, the outlook could quickly deteriorate, affecting not only the UK but the global economy.

Robert White, CEO of  independent law firm Brabners and co-chair of the True North Network

Robert White, CEO of law firm Brabners(Image: Brabners)

“At the same time, the UK continues to face heightened scrutiny in the post-Brexit landscape, with several structural challenges still unresolved. It is similar to attempting to complete a puzzle with a crucial piece missing at its centre: however carefully the remaining pieces are arranged, the overall picture cannot fully come together.

“Overall, the message is one of cautious optimism – but one that remains highly vulnerable to geopolitical shocks and unresolved structural weaknesses.”

Daniel Burton, founder & CEO of Manchester-based Wondrwall and manufacturer of Battery PowrPlan, said the Chancellor would need to do more to calm the volatile energy market.

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He said: “Despite the Ofgem Price Cap decreasing by 7%, UK households will remain vulnerable due to the ongoing geopolitical conflicts. Although being considered a more muted event, the Spring Budget offers no solutions for the currently volatile energy market.

“Short-term changes offer limited protection and reassurance for homeowners, with potential energy price surges, inflation and escalation of interest rates creating a domino effect, directly affecting the cost of living. Now more than ever do we need to move towards a system which prioritises future-proofing the home, utilising technology which protects against unpredictable global markets and affordability.”

READ MORE: Spring Statement 2026: Budget watchdog downgrades growth forecast for 2026 as Rachel Reeves defends Government’s planREAD MORE: Exporters pivot away from America and look to Europe and Asia as Chancellor urged to support UK growth

Roger Philips, head of tax at North West accountants PM+M, said: “Today’s Spring Statement was, to some degree, due to be a relative non-event and that’s exactly what the Chancellor would have been hoping for in the days and weeks leading up to it. However, her statement landed against a far more uncertain global backdrop than many, including the Chancellor herself, will have anticipated when the OBR forecasts were first compiled. A self-congratulatory tone was adopted throughout, particularly with regards falling inflation and borrowing costs – both of which government policy do not have any direct impact on.

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“Despite some improvement in the near-term fiscal picture, the Chancellor’s room for manoeuvre remains limited and today was not about changes in fiscal policy. Today was about checking all was on track, creating some stability and having a period of calm leading up to the only Budget of the year, in the autumn. Had there been changes, this would have been an indicator of deeper-rooted problems.

“The OBR numbers suggest that the UK remains broadly within its fiscal guardrails, helped by January’s record budget surplus and a presently manageable inflation position, albeit a downgrade in growth in the short term at least. This is something on which the Chancellor’s fiscal policy depends so will not make welcome reading for her. In more stable times, and downgrade in growth aside, this would have provided Rachel Reeves with a degree of reassurance that her fiscal policy was working. However, the escalating crisis in the Middle East has quickly shifted the tone and therefore the numbers should be taken with a large pinch of salt.

Screen grab of Chancellor of the Exchequer Rachel Reeves delivers her spring statement to MPs in the House of Commons

Chancellor of the Exchequer Rachel Reeves delivers her spring statement to MPs in the House of Commons(Image: House of Commons/UK Parliament/PA Wire)

“What does all of this mean for business? In this environment, proactive forward planning remains critical. Whilst the UK’s fiscal position appears stable for now, external factors, such as the impact of the escalating problems in the Middle East, underline how quickly that outlook can shift. Businesses and individuals alike should continue to stress-test assumptions, manage their cash flow carefully, and remain agile to enable them to weather the storm.”

Sean Keyes, CEO at civil engineering firm Sutcliffe, said he wanted to see more support for SMEs to help tackle the skills crisis in construction.

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He said: “Chancellor Reeves has spoken repeatedly about the need to kickstart economic growth and deliver the homes this country desperately needs. We agree with her on both counts. Whilst the political will to build is arguably stronger than it has been in a generation, however, the infrastructure needed to turn that ambition into bricks and mortar is under serious strain.”

He said the Government’s target to build 1.5m new homes was welcome, but that the country would struggle to deliver it with planning departments under strain and a shrinking workforce.

He added: “Chancellor Reeves has made growth her defining mission. Growth requires builders. And right now, we do not have enough of them.

“We are doing our part. Sutcliffe has committed to training 40 new engineers over the next decade, investing in apprenticeships and graduate programmes that create genuine pathways into the profession. But individual firms cannot solve a systemic problem alone. We need the Chancellor to match industry commitment with meaningful investment in skills infrastructure — and to ensure that financial barriers, including the cost of four-year engineering degrees which can now reach £89,000, do not continue to lock talented people out of the profession.

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“However, a scheme of targeted government funding for SMEs to help move young people out of NEET and into employment and training is needed. For many smaller businesses, the real cost of taking on and developing an unskilled 21-year-old is simply prohibitive.”

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