“The Bachelorette” returns for its 22nd season on Sunday, March 22, 2026, marking a significant scheduling change for the long-running ABC reality franchise. The premiere airs at 8 p.m. ET/PT, shifting from its traditional Monday night slot, and episodes will stream the following day on Hulu.

This season features Taylor Frankie Paul, the 31-year-old Utah native and star of Hulu’s “The Secret Lives of Mormon Wives,” as the lead—a first for the show in selecting a Bachelorette from outside the traditional “Bachelor” Nation alumni pool. Paul, a TikTok influencer known for her candid takes on motherhood, relationships and the “MomTok” community, was announced as the lead in September 2025 during an appearance on the “Call Her Daddy” podcast.

The decision to cast Paul represents a bold crossover for ABC, blending the viral reality world of “Mormon Wives” with the rose-giving drama of “The Bachelorette.” As a single mother of three, Paul has shared her journey through divorce, co-parenting and personal reinvention, drawing a massive online following with her unfiltered content.

Filming for the season took place from October 26 to December 19, 2025, with locations including Los Angeles and a finale in Saint Lucia. The cast includes 22 bachelors vying for Paul’s affection, with early buzz surrounding contestants like Brad Ledford, who has ties to a high-profile past incident involving former congressman Madison Cawthorn.

To build anticipation, ABC airs a special preview episode, “The Bachelorette: Before the First Rose,” on Sunday, March 15, 2026, immediately following the 98th Academy Awards telecast, around 10:30 p.m. ET. The half-hour special features 18 former Bachelorettes—including Trista Sutter, Kaitlyn Bristowe, Hannah Brown, Rachel Lindsay, Tayshia Adams, Charity Lawson and Joan Vassos (from “The Golden Bachelorette”)—reflecting on their journeys, sharing behind-the-scenes stories and offering advice to Paul. It will be available to stream on Hulu starting March 16.

The shift to Sunday nights and a March premiere breaks from the franchise’s typical January or summer launches, possibly to avoid overlapping with other major events or to capitalize on post-Oscars viewership. Promotional materials from ABC and the official “Bachelorette” Instagram tease “the most dramatic season yet,” with trailers highlighting intense arrivals, emotional conversations and the signature rose ceremonies.

Paul’s background has sparked both excitement and debate among fans. Her rise through “The Secret Lives of Mormon Wives”—which explored the “soft-swinging” scene in Salt Lake City’s MomTok circle—brings a unique perspective to the show. In interviews, she described the opportunity as “surreal,” emphasizing her hope to find genuine connection while navigating the public eye as a mom.

Sex and relationship experts have weighed in on how Paul might approach the show’s iconic Fantasy Suite dates, given her Mormon faith background. Clinical sexologist Shan Boodram suggested in a March 2026 interview that Paul could explore “sensory pleasure” elements like blindfolds and feathers without necessarily going “all the way,” framing the overnights as opportunities for intimacy and vulnerability.

The season’s cast reveal in February 2026 generated headlines, with one contestant, Brad Ledford, linked to a 2014 car accident that paralyzed former U.S. Rep. Madison Cawthorn. Ledford was the driver in the incident, adding an unexpected layer of real-world context to the competition.

As “Bachelor Nation” awaits the March 22 premiere, social media buzz centers on Paul’s no-nonsense personality and how her life experience might influence eliminations and connections. Promos promise drama, with voiceovers hinting at “unlike any other Bachelorette season,” including potential conflicts over differing values and lifestyles.

This marks the first time “The Bachelorette” has premiered in March and on Sundays, following a pattern of experimentation in recent years. Previous seasons aired in summer or early year slots, but the 2026 schedule positions the show after the Oscars for maximum exposure.

Viewers can watch live on ABC or stream next-day on Hulu, with episodes typically running two hours. The franchise continues to thrive, blending romance, heartbreak and entertainment for millions.

With Paul at the helm, Season 22 promises fresh dynamics in a format that has endured for over two decades. Bachelor Nation fans are counting down the days until the limos arrive and the first roses are handed out on March 22.