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World Cup travel boost hasn’t materialized for U.S. businesses, yet

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World Cup travel boost hasn't materialized for U.S. businesses, yet
World Cup betting boom could outweigh early travel concerns

The 2026 World Cup is expected to bring a wave of global soccer fans to North America. But the travel boom is shaping up to look less like one uniform surge and more like a city-by-city, match-by-match test of pricing power.

“Demand is real and positive, but it’s not evenly distributed across host cities,” said Jay Wardle, president of travel data intelligence company Sojern.

New flight-booking data from Sojern shows most U.S. and Canadian host cities are seeing year-over-year gains for the tournament window, led by Houston and Dallas. But Seattle and all three Mexican host cities are trailing last year’s pace.

The tournament kicks off Thursday in Mexico City and runs through mid-July, ending with the final at New York New Jersey Stadium — better known as MetLife Stadium — in East Rutherford, New Jersey. It is the biggest World Cup ever, with 48 teams, 104 matches and games across the United States, Canada and Mexico.

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For hotels, restaurants, airlines, ride-sharing companies and host cities, the pitch has been straightforward: more teams, more games, more fans and more spending.

FIFA has projected the event could contribute up to $17.2 billion to U.S. GDP.

But Deutsche Bank said even if it brings 1.2 million international fans to North America, the overall economic impact will likely be limited in a U.S. economy of this size — amounting to a short-term GDP lift of roughly 0.05% if FIFA’s estimate is reached.

Hotels and Airbnb

Businesses along Roosevelt Avenue prepare for the World Cup by displaying flags, soccer jerseys, and banners on June 09, 2026, in the Queens borough of New York City.

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Spencer Platt | Getty Images

The financial bonanza is likely to be split unevenly among cities, hotels, restaurants and other tourism-dependent businesses.

Airbnb said it is expecting its best event ever, surpassing the  2024 Paris Olympics. The company expects to benefit from families and groups looking for larger accommodations or lower per-person costs.

It could also benefit from how long travelers are staying. Sojern’s data shows more than three-quarters of World Cup travelers plan to spend six to 12 nights at their destination.

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“We’re pretty enthusiastic about the impact of FIFA as we look at booking patterns coming into the summer,” Marriott CEO Tony Capuano told CNBC. “We’re seeing really strong demand patterns in both FIFA and non-FIFA cities in the U.S.”

Capuano said Marriott expects the World Cup to lift U.S. revenue per available room by about 40 basis points.

Marriott, the world’s largest hotel chain, said it’s particularly well-positioned because of its brand recognition and rewards ecosystem.

“Because of the breadth of our global footprint, we have deep experience, whether it’s FIFA, whether it’s the Olympics, Super Bowl,” Capuano said. “The booking patterns we’re seeing are tracking pretty closely with our expectations.”

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Capuano said some release of FIFA room blocks had been anticipated and that current bookings are “right on track” with Marriott’s forecast. The bigger variable, he said, will be the later rounds, when travel demand could shift depending on which national teams advance.

Jim Allen, chairman of Hard Rock International and CEO of Seminole Gaming, said South Florida is already seeing World Cup-related momentum. Allen said more than half of tickets for games in the Miami area are being purchased by locals, while the rest are coming from tourists.

He said Miami’s deep ties to Central and South America are helping drive demand, along with the region’s existing tourism infrastructure and soccer culture.

For Hard Rock, Allen said the World Cup is already producing high-end international traffic. He said the company is seeing guests from multiple continents, including some staying at Hard Rock properties for the first time.

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He also said casino play tied to the event is exceeding normal levels and rivaling the kind of activity Hard Rock sees around major events such as the Super Bowl and Formula One.

‘Still finalizing plans’

Businesses along Roosevelt Avenue prepare for the World Cup by displaying flags, soccer jerseys, and banners on June 09, 2026, in the Queens borough of New York City.

Spencer Platt | Getty Images

Sojern’s flight booking data shows nearly an 8% increase in Miami, with New York showing nearly the same boost. Dallas-Fort Worth is seeing a roughly 10% jump and nearly 13% increase in Houston.

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But not all cities are seeing the same lift. For instance, Seattle’s flight bookings are nearly 21% lower than this time last year.

The expanded World Cup format means more inventory and more tickets to sell across more matches. Marquee games, host-nation matches and the final are still expected to command premium demand. But lower-profile group-stage matches in large NFL stadiums have been harder to fill, especially with ticket prices remaining high, on par with Super Bowl-level scarcity.

That creates a pricing challenge. Host cities and hotel owners prepared for a once-in-a-generation event. But fans are making practical decisions: which match is worth the trip, how far they are willing to travel, whether to stay in a hotel or short-term rental, and whether prices still make sense.

Rosanna Maietta, president and CEO of the American Hotel & Lodging Association, said hotel demand in host cities has “evolved differently than many initially anticipated,” driven in part by lower-than-expected international visitation.

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A survey by the industry group in April showed 80% of respondents reported reservations weren’t meeting expectations. Some were furious that FIFA had canceled large room blocks it had previously booked.

But she said AHLA members are now seeing demand pick up, consistent with shorter booking windows for major events.

“Unlike typical leisure travel, many visitors are still finalizing plans and securing tickets,” Maietta said. “The industry expects some acceleration of late bookings in the lead-up to individual games and we believe stadium attendance will be strong.”

Sojern said 35% of hotel bookings in World Cup host cities historically occur in the final seven days before travel.

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FIFA President Gianni Infantino downplayed any concerns about disappointing results in travel. He told CNBC’s Sara Eisen on Tuesday, “We should make the analysis after the end of the World Cup. We have never seen so many ticket requests. “

FIFA pres. on ticket prices: The World Cup being in America is a 'once-in-a-lifetime opportunity'

Deutsche Bank said hotel real estate investment trusts with greater exposure to full-service hotels could benefit from World Cup demand as team delegations, sponsors and business groups use not just rooms, but meeting spaces and food-and-beverage outlets. The firm has generally baked a 50- to 75-basis-point revenue per available room lift into its hotel REIT models tied to the tournament. It also expects luxury hotels to benefit more than economy properties.

Restaurants may be better positioned to benefit broadly. Deutsche Bank said foodservice companies should get a lift from both tourism and watch parties, especially restaurants near stadiums and host cities, delivery-heavy concepts such as pizza and wings, and sports bars showing games during North American time zones.

Derek Evans, CEO of the Marcus Samuelsson Group, told CNBC that in the restaurant business, it’s too early to count his chickens.

“You haven’t seen fandom really kick in yet,” he said. “When your country’s team starts winning that’s when travel budgets go out the window.”

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Rideshare companies such as Uber and Lyft could also see increased demand around matches.

The key question for host cities is whether even the biggest sporting event in the world has a price ceiling.

Disclosure: CNBC parent Versant carries NBC Sports-produced Olympic coverage on its networks, including USA Network and CNBC.

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Topicus.com Inc. (TOI:CA) Shareholder/Analyst Call Transcript

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OneWater Marine Inc. (ONEW) Q1 2026 Earnings Call Transcript

Topicus.com Inc. (TOI:CA) Shareholder/Analyst Call May 15, 2026 8:00 AM EDT

Company Participants

Lawrence Cunningham
Caroline Khachehtoori – SVP, General Counsel, Senior Legal Counsel & Corporate Secretary
Bernard Anzarouth – Chief Investment Officer

Conference Call Participants

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Mark Dennison – Constellation Software Inc.

Presentation

Operator

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Please welcome Board of Director and Board Vice Chairman, Constellation Software, Lawrence Cunningham.

Lawrence Cunningham

Thank you very much. Good morning. Welcome to the Annual General Meetings of Constellation Software, Inc., Lumine Group and Topicus.com. Before we begin our management presentations and shareholder Q&A, we’d like to proceed with the formal aspects of these annual general meetings. To start with Topicus, I welcome to the stage, Corporate Secretaries, Mark Dennison and Caroline Khachehtoori. Mark, Caroline.

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Mark Dennison
Constellation Software Inc.

Good morning. I’m Mark Dennison. I am the Corporate Secretary of Topicus. Robin Van Poelje, our Chief Executive Officer and Chair of the Board has asked me to act as chair of today’s meeting. Our CFO, Jamal Baksh will act as Secretary of the meeting. Shirley Tom and Melissa Phillips of Computershare will act as the scrutineers and compute the votes of any polls taken at this meeting. We are conducting today’s meeting as a hybrid meeting held virtually via live webcast and in-person.

Before we get started, I wanted to outline a few logistical items regarding the conduct of this meeting. Any questions regarding procedural matters or directly related to the motions before the meeting may be addressed during the formal part of this meeting. For virtual attendees who would like to submit questions online for the Q&A session that will occur after the Constellation meeting, please submit your questions during the Constellation meeting beginning at or around 8:30 a.m. Eastern time. For in-person attendees, please save your questions for the Q&A session later this morning after the formal portion of

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10 Best New Movies Streaming on Netflix in June 2026 for Summer Viewing

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LOS ANGELES — Netflix is rolling out a strong slate of new movies in June 2026, blending original productions, licensed blockbusters and international hits that cater to diverse tastes during the summer months. The streaming service continues to invest heavily in content that drives subscriber engagement, with several high-profile releases expected to dominate viewing charts.

Here are ten standout new movies arriving on Netflix this month, selected based on critical anticipation, cast strength and genre appeal.

1. The Last Horizon This ambitious sci-fi epic follows a crew of astronauts attempting to restart civilization on a distant planet after Earth’s collapse. Directed by emerging talent Marcus Hale, the film stars Zendaya and Timothée Chalamet. Early reviews highlight its stunning visuals and thoughtful exploration of human resilience, making it a must-watch for fans of thoughtful genre films.

2. Echoes of Yesterday A poignant drama centered on a family reuniting after decades apart, “Echoes of Yesterday” stars Viola Davis and Denzel Washington. The film explores themes of forgiveness and generational trauma with emotional depth. Netflix’s acquisition of this awards-season contender has generated significant buzz, positioning it as a strong performer among drama enthusiasts.

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3. Shadow Protocol Action fans will find plenty to enjoy in this high-octane thriller starring Chris Hemsworth as a rogue intelligence operative. Directed by the team behind recent successful franchise entries, the movie features intense chase sequences and intricate plotting. Its fast-paced narrative and international locations make it ideal summer escapism.

4. Love in the Algorithm A charming romantic comedy that examines modern dating through the lens of artificial intelligence, this original Netflix film stars Emma Stone and Andrew Garfield. Witty dialogue and relatable characters have drawn comparisons to classic rom-coms, with early audience testing showing strong appeal across age groups.

5. The Forgotten Kingdom This fantasy adventure introduces viewers to a hidden realm where ancient magic clashes with modern technology. Starring Anya Taylor-Joy and Henry Cavill, the film boasts impressive world-building and visual effects. Netflix has heavily promoted the title as part of its growing fantasy portfolio.

6. Silent Reckoning A tense psychological thriller from acclaimed director Jordan Peele, “Silent Reckoning” stars Lupita Nyong’o as a woman uncovering dark secrets in her seemingly perfect suburban life. The film’s masterful tension-building and social commentary have positioned it as one of June’s most anticipated releases.

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7. Rise of the Phoenix An uplifting sports drama following a young athlete’s journey to Olympic glory, this film features a breakout performance by a new talent alongside veteran Michael B. Jordan. Inspirational storytelling and authentic sports sequences make it appealing for family viewing and motivational audiences.

8. Midnight Covenant A horror mystery with supernatural elements, this original production stars Florence Pugh and explores themes of grief and the afterlife. Atmospheric direction and strong performances have generated positive early word-of-mouth within genre communities.

9. Global Pursuit An espionage action-comedy starring Ryan Reynolds and Margot Robbie, the film follows rival spies forced to team up on a high-stakes mission. Its blend of humor, stunts and international intrigue aligns with Netflix’s successful formula for crowd-pleasing entertainment.

10. Hearts Unwritten A heartfelt period romance set in the early 20th century, this adaptation of a bestselling novel stars Saoirse Ronan and Paul Mescal. Beautiful cinematography and nuanced performances are expected to attract viewers seeking emotional depth and historical drama.

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Netflix’s Content Strategy in Focus

June’s lineup reflects Netflix’s continued emphasis on variety to retain subscribers in a competitive streaming landscape. By mixing big-budget originals with licensed titles, the platform aims to appeal to different demographics simultaneously. Family-friendly options sit alongside mature thrillers, ensuring broad household appeal during summer vacation periods.

Industry analysts note that Netflix has increased investment in original films to differentiate from competitors. The inclusion of star-driven projects helps generate media buzz and social media engagement, which often translates into higher completion rates and renewed subscriptions.

Viewing Trends and Recommendations

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Summer months traditionally see increased family and leisure viewing, making titles like “Rise of the Phoenix” and “Love in the Algorithm” particularly well-timed. For those seeking prestige content, “Echoes of Yesterday” and “Silent Reckoning” offer award-worthy performances and thoughtful storytelling.

Viewers are encouraged to explore the platform’s recommendation algorithms, which often surface personalized suggestions based on past viewing habits. Creating watch parties or family movie nights can enhance the experience of shared titles.

Broader Industry Context

Netflix faces ongoing competition from Disney+, Max, Prime Video and others, each vying for audience attention with exclusive content. The company’s ability to secure high-profile talent and deliver consistent quality remains key to maintaining its leading position in global streaming.

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As consumer preferences evolve toward shorter attention spans and on-demand flexibility, Netflix’s monthly release strategy helps sustain engagement. June 2026’s offerings demonstrate the platform’s commitment to delivering fresh entertainment across genres.

Practical Tips for Subscribers

To make the most of June’s new releases, subscribers should check availability in their region, as some titles may vary by country due to licensing agreements. Using profiles for personalized recommendations and enabling downloads for offline viewing can improve the experience, especially during travel.

Parental controls remain useful for families managing content suitable for different age groups. Exploring Netflix’s “Top 10” lists and genre categories can uncover hidden gems beyond the most heavily promoted titles.

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Anticipation and Future Releases

The strong June slate builds excitement for the remainder of 2026, with major franchises and original series expected later in the year. Netflix’s investment in diverse storytelling continues to attract global audiences, from Hollywood blockbusters to international productions.

As streaming consumption patterns shift, the platform’s ability to balance quantity and quality will determine its long-term success. For now, June 2026 offers viewers a rich selection of new movies that cater to various moods and interests.

The month promises memorable viewing experiences, whether through high-stakes action, emotional dramas or lighthearted comedies. Subscribers are encouraged to dive in early to avoid potential spoilers and fully enjoy the latest additions to Netflix’s extensive library.

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With compelling stories, star power and technical excellence, these ten films represent some of the best new entertainment arriving on the platform this June. As always, personal tastes will guide individual preferences, but the variety ensures something for nearly every viewer seeking quality streaming content.

Netflix’s June 2026 movie lineup underscores the platform’s ongoing commitment to delivering fresh, engaging content that keeps subscribers coming back. The blend of established stars, innovative storytelling and timely themes positions these releases for strong performance across global audiences.

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