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62% of Crypto Press Releases Come From High-Risk or Scam Projects: Chainstory

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62% of Crypto Press Releases Come From High-Risk or Scam Projects: Chainstory


High-risk and scam-adjacent projects have been found to dominate press release volume.

A majority of press releases published across crypto news sites originate from high-risk or outright fraudulent projects.

In a new report, crypto communications firm Chainstory analyzed 2,893 crypto press releases published between June 16 and November 1, 2025, and found that roughly 62% were issued by projects classified as either High Risk or confirmed Scams, based on indicators such as anonymous teams, unrealistic return claims, and cross-referencing with legal and consumer scam databases.

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Low-Impact Updates

Crypto-specific press release “wires” operate on a pay-to-play model that allows projects to buy guaranteed placement across partner media sites, and, in the process, bypass traditional editorial judgment. Unlike legacy wire services that distribute releases for journalists to evaluate, many crypto wires sell direct publication to audiences with minimal compliance checks. This effectively turns article placement into a paid commodity.

Chainstory said that any crypto project with sufficient budget can secure visibility on recognizable news domains regardless of credibility.

The analysis revealed that most wire content consists of low-impact announcements that would typically be ignored by newsroom editors. Nearly half of all releases, or 49%, focused on routine product or feature updates, while another 24% covered exchange listings and trading promotions. Token launches and tokenomics changes accounted for 14% of releases.

On the other hand, only 58 releases, approximately 2% of the dataset, related to traditionally newsworthy events such as venture funding rounds, mergers and acquisitions, or major corporate finance activity.

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Promotional Hype Dominates Crypto Wire

Chainstory also examined tone and language, finding that promotional framing dominates crypto press releases. Only around 10% were written in a neutral, factual style, while approximately 54% were categorized as “overstated” and another 19% as overtly promotional. The report observed that superlative-heavy language common in marketing copy remains unchallenged in paid releases, even when similar claims would be edited or questioned in reported journalism.

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Risk profiling of issuers revealed a heavy skew toward questionable projects. High-risk issuers accounted for 35.6% of all releases, while confirmed scams made up 26.9%. Low-risk, established projects were responsible for only about 27% of press releases, which indicates that more credible firms rely less on paid distribution and are more likely to receive organic coverage. In sectors such as cloud mining, almost 90% of press releases came from projects flagged as high risk or scams.

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Crypto World

Crypto Retail Investors Try Meta-Analysis of the Market

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Retail investors are scanning the crypto landscape for signs a bottom may be forming, hoping to time new purchases as market conditions potentially improve. A weekly briefing from Santiment on Saturday noted that retail traders are meta-analyzing price action, seeking indications that others are capitulating—a behavior that often marks troughs in bear markets. The term has surged as a top topic on social media, with Santiment tying the chatter to rising selling pressure. Google Trends data show a clear uptick in searches for “crypto capitulation” over recent days, underscoring how participants interpret price swings as signals rather than mere volatility. In this environment, Bitcoin has traded under pressure, dipping toward the $60,000 level on Thursday as part of a broader downtrend that has persisted for months.

Source: CryptoQuant

The term capitulation describes a scenario where investors rush to exit positions out of fear that the market will not recover, a dynamic analysts monitor when assessing a market bottom. If the chorus of sellers grows loud enough that many participants capitulate at once, some interpret that as a sign that the worst may be behind them, even if others argue that bottoms in bear markets often arrive after multiple rounds of selling pressure. The debate remains a central theme as markets test psychological support levels and risk appetite remains fragile.

Capitulation signals and the coming bottom

“If everyone is waiting for ‘capitulation,’ the bottom might have already happened while they were waiting for a clearer sign,” Santiment cautioned in its assessment. The idea is that waiting for a definitive capitulation before buying can cause investors to miss a move that follows the initial flush of fear, a phenomenon that has played out in past cycles. Yet, several voices in the analyst community urge caution. Caleb Franzen, a market observer active on X, pointed out that capitulation is often a recurring theme in bear markets and that a single event rarely marks the ultimate bottom. “Bear markets typically experience multiple capitulation events,” Franzen wrote, highlighting the risk that the downturn may extend even after a strong capitulation signal appears.

As the debate unfolds, Bitcoin’s price action continues to weigh on sentiment. The flagship asset has seen volatility and regional price pressures, with a notable moment when it briefly struck a $60,000 level—an area not visited since October 2024 during this cycle’s slide. While some traders see this as an opportunity to accumulate, others caution that the move could be a continuation of the downtrend unless stronger catalysts emerge. The market’s complexity is underscored by a mix of on-chain data, macro considerations, and shifting liquidity conditions that collectively shape the near-term trajectory.

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Further context comes from the broader sentiment gauges that traders monitor. The Crypto Fear & Greed Index, a composite measure of risk appetite across the market, slid deeper into an Extreme Fear zone in recent days, signaling a cautious stance among participants. This mood aligns with the period of heightened scrutiny around capitulation narratives and the ongoing debate over whether a bottom is in place or still distant. The blend of sentiment metrics and price dynamics creates a nuanced backdrop where several outcomes remain plausible in the weeks ahead.

In parallel, a separate thread of analysis emphasizes that capitulation—while relevant—may not be a single event but a process that unfolds over multiple episodes. CryptoGoos noted that true capitulation in Bitcoin had not yet materialized, a stance echoed by other analysts who stress that bottoms often require a confluence of confirmation signals, including on-chain activity, macro surprises, and investor positioning. The conversation reflects a market that is trying to quantify risk, distinguish genuine signaling events from noise, and position for a potential reversal when the confluence of factors tilts toward relief selling abating and demand reasserting itself.

Bitcoin’s recent movement sits at the center of these debates. Data from CoinMarketCap show the asset had fallen about 24% over the last 30 days, trading around $68,970 at the time of publication, with a low near $60,000 earlier in the week. The slide has kept risk managers vigilant, as fluctuations can influence leverage, funding rates, and liquidity across exchanges. In this environment, investors are weighing the potential for a sustainable bottom against the risk that the market could slip further before any durable recovery takes hold.

The search volume for 'crypto capitulation' surged over the past week. Source: Google Trends
The search volume for “crypto capitulation” surged over the past week. Source: Google Trends

The market’s current state is a reminder that retail participation often shapes near-term moves, yet the longer-term trend remains dependent on a complex mix of factors, including macro policy expectations, liquidity dynamics, and how quickly market participants can absorb new information. While capitulation remains a focal point for many observers, the ultimate measure of a bottom will likely come from a broader pattern of price stabilization, sustained demand, and a shift in sentiment that signals a durable change in risk appetite.

Why it matters

For retail investors, the ongoing capitulation narrative frames risk tolerance and entry points. The possibility that a bottom could be forming—even if still contested—offers a potential upside scenario if buyers re-enter on perceived oversold conditions. For builders and traders, the discussion underscores the importance of risk controls, liquidity access, and the ability to distinguish meaningful capitulation signals from temporary price shocks. The broader market context—where macro indicators and regulatory developments can abruptly reframe risk sentiment—remains a critical backdrop for decision-making.

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From a market-structure perspective, the unfolding dialogue around capitulation highlights how sentiment analytics, on-chain data, and price action interact to create a narrative about participation. While the data points discussed—ranging from Santiment’s retail-trader observations to Google Trends spikes and the Crypto Fear & Greed Index—offer a composite picture, they do not guarantee a bottom. Instead, they contribute to a framework that investors can use to calibrate expectations, manage risk, and prepare for a potential shift in momentum as the market weighs new information and potential catalysts.

What to watch next

  • Watch for any sustained price stabilization around key support zones near $60,000 and above, which could indicate a base forming.
  • Monitor capitulation signals and on-chain activity for confirmation that selling pressure is abating, not simply cooling temporarily.
  • Track Google Trends and social sentiment to assess whether interest in capitulation remains elevated or begins to fade as prices stabilize.
  • Follow macro developments and regulatory updates that could shift risk appetite and liquidity conditions across markets.
  • Observe price action around major technical levels and liquidity at major exchanges, which can influence short-term volatility and trader positioning.

Sources & verification

  • Santiment weekly summary on retail capitulation and bottom signals, including links to the full written report.
  • Google Trends data showing rising searches for “crypto capitulation” during Feb 1–Feb 8, 2026.
  • Bitcoin price data and 30-day performance from CoinMarketCap.
  • On-chain and market commentary from analysts referencing capitulation dynamics and multiple capitulation events in bear markets.
  • CryptoFear & Greed Index readings indicating current sentiment levels (Extreme Fear).

Risk & affiliate notice: Crypto assets are volatile and capital is at risk. This article may contain affiliate links. Read full disclosure

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Crypto Retail Investors Are Trying To ‘Meta-Analyze’ Market

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Cryptocurrencies, Bitcoin Price, Adoption

Retail investors are scrutinizing the crypto market for signs that it may have bottomed out to gauge when to buy more crypto assets, according to crypto sentiment platform Santiment.

“Retail traders are trying to meta-analyze the market, looking for signs of others quitting to time their own entries, which often happens near bottoms,” Santiment said in a report on Saturday.

Santiment has linked this to the word “capitulation,” which has become a top-trending crypto term on social media, according to the platform’s data.

Cryptocurrencies, Bitcoin Price, Adoption
Source: CryptoQuant

The term describes investors selling their holdings out of fear that the market won’t recover, a scenario that analysts typically monitor when assessing whether the market has reached a bottom.

“Capitulation” may have already happened, says Santiment

“If everyone is waiting for ‘capitulation,’ the bottom might have already happened while they were waiting for a clearer sign,” Santiment said.

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Meanwhile, Google Trends data shows searches for “crypto capitulation” rising from a score of 11 to 58 between the weeks ending Feb. 1 and Feb. 8.

Cryptocurrencies, Bitcoin Price, Adoption
The search volume for “crypto capitulation” surged over the past week. Source: Google Trends

Crypto investors are usually cautious about calling a market bottom too soon. History shows prices can keep falling even when most people think the worst is over.

Market analyst Caleb Franzen said in an X post on Saturday that while capitulation is the “word of the week,” many investors don’t understand that “bear markets typically experience multiple capitulation events.”

It comes as Bitcoin’s (BTC) price dropped as low as $60,000 on Thursday, a level it hasn’t seen since October 2024, amid its ongoing downtrend.

Some analysts are skeptical of the “cycle bottom”

Crypto analyst Ted said in an X post on Friday that “yesterday’s dump looks like capitulation, but it’s not the cycle bottom.”

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