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Australia Cracks Down on Gambling Ads as Prediction Markets Like Polymarket Remain Blocked

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Australian Prime Minister Anthony Albanese announced sweeping restrictions on gambling advertising across television, radio, online platforms, and sporting venues on April 2.

The new rules take effect from January 2027 and aim to reduce children’s exposure to betting promotions during live sports broadcasts and everyday media.

Australia’s Per-Capita Gambling Losses Drive Reform

Australia has the highest per capita gambling losses globally. In the 2022-2023 fiscal year, Australians lost $31.5 billion on gambling, averaging roughly $1,527 per person.

The country holds less than 0.5% of the world’s population, yet accounts for nearly 20% of its poker machines.

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Under the new measures, gambling ads will be fully banned during live sport broadcasts on TV between 6 am and 8:30 pm.

Outside live sport, a cap of three ads per hour applies during the same window. Celebrities and athletes can no longer appear in gambling promotions.

Online gambling ads will only be permitted when users are logged in, verified as over 18 and given an opt-out option. Radio ads face bans during school drop-off and pick-up hours.

“We’re cutting gambling ads on TV, radio, online and on the field,” Albanese articulated.

However, the reforms fall short of the full phased ban recommended by the 2023 Murphy parliamentary inquiry.

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Donation Scrutiny and Prediction Market Implications

Australian Electoral Commission filings show gambling companies continued donating to both major parties during reform delays.

Sportsbet gave $88,000 to Labor on June 26, 2024, weeks before the government shelved a proposed blanket ad ban.

Tabcorp contributed $60,500 and Responsible Wagering Australia added $66,000 to federal Labor that same financial year.

Meanwhile, crypto-based prediction platform Polymarket remains banned and ISP-blocked in Australia since August 2025.

The Australian Communications and Media Authority (ACMA) classified it as an unlicensed interactive gambling service.

This follows an investigation that found the platform had paid TikTok and Instagram influencers to target Australian bettors during the 2025 federal election.

US-regulated prediction exchange Kalshi has self-restricted Australian users from accessing its platform, citing compliance with local gambling laws.

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Neither platform is directly affected by the new advertising rules, which target licensed domestic operators like Sportsbet and Tabcorp.

The advertising restrictions represent one piece of Australia’s broader gambling regulation puzzle. Prediction markets remain firmly in ACMA’s crosshairs under existing legislation.

Meanwhile, the new ad rules focus on reducing the visibility of traditional sports betting in mainstream media.

The post Australia Cracks Down on Gambling Ads as Prediction Markets Like Polymarket Remain Blocked appeared first on BeInCrypto.

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Crypto World

Telegram Wallet Adds Perpetual Futures Trading With Lighter

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Telegram Wallet Adds Perpetual Futures Trading With Lighter

Wallet in Telegram, a third-party wallet integrated directly into the Telegram app, is rolling out perpetual futures support with Lighter, a perpetuals decentralized exchange.

Launching Thursday, perpetual futures are available to Telegram users through an integrated custodial solution, Crypto Wallet, the platform said in an announcement seen by Cointelegraph. 

The integration allows users to open long and short positions with up to 50× leverage across more than 50 assets, including crypto assets such as Bitcoin (BTC) and Toncoin (TON), as well as tokenized commodities and stocks.

“Perpetual trading has traditionally been intimidating for retail users,” said Andrew Rogozov, CEO of The Open Platform, which develops Telegram-based protocols and apps on The Open Network (TON).

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The launch pushes leveraged derivatives into one of crypto’s largest consumer distribution channels, extending a trend in which perpetual futures are moving from specialist exchanges into everyday app environments, even as the products remain complex and high risk.

Lighter brings leverage inside chat

Wallet in Telegram rolled out access to tokenized stocks via xStocks partnership with the US crypto exchange Kraken in October 2025.

Source: Wallet in Telegram

Lighter founder and CEO Vladimir Novakovski said the integration enables near-instant perpetual trading within the app:

“By integrating perpetual trading into Wallet, users can move from chat to market in seconds, making taking a position as simple as sending a message.”

Perpetual futures, or perps, are derivatives contracts that allow traders to speculate on price movements without owning the underlying asset.

Retail derivatives push accelerates further

Lighter’s perpetual futures rollout on Telegram comes amid massive growth in the sector, with perps almost tripling volume in 2025. According to CryptoQuant, perps accounted for up to 90% of derivatives volumes on major crypto exchanges in 2025.

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Related: Coinbase launches 24/7 stock perps for non-US traders

Wallet in Telegram’s integration with Lighter is not the first time perps have reached Telegram.

In October 2025, a similar feature was launched by Blum, a hybrid crypto exchange designed as a Telegram Mini App. As part of the offering, Blum initially enabled traders to go long or short on 20 assets with up to 100x leverage.

Magazine: Your guide to surviving this mini-crypto winter

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