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DDC Enterprise expands corporate Bitcoin treasury holdings

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Bitcoin traders face possible 70% drawdown with $38k target in play

DDC Enterprise bought 200 BTC at $79,969 each, lifting its 2,383 BTC treasury above its $66m market cap as it leans harder into a high‑beta Bitcoin proxy strategy.

Summary

  • DDC Enterprise added 200 BTC at an average $79,969, taking its corporate stash to 2,383 BTC worth about $165m and ranking 32nd among public Bitcoin holders.
  • The New York-listed Asian food platform now has a $66.43m market cap, meaning its Bitcoin holdings alone materially exceed the company’s equity value.
  • Armed with up to $528m in structured financing and a 5,000–10,000 BTC reserve target, DDC is executing a MicroStrategy-style playbook of aggressive, weekly BTC accumulation.

DDC Enterprise Limited (NYSEAMERICAN: DDC) announced the purchase of an additional 200 Bitcoin on Thursday, bringing its total corporate treasury holdings to 2,383 BTC valued at approximately $165 million — a move that underscores the company’s determination to keep accumulating even as markets sell off under the weight of the Iran war and surging oil prices.

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The purchase was made at an average cost of $79,969 per Bitcoin, lifting DDC to 32nd place among publicly listed corporate Bitcoin holders globally, according to data from Bitcointreasuries.net. The company’s year-to-date “BTC yield” — a metric tracking the growth in Bitcoin holdings per share — stands at 44.9%, reflecting an aggressive pace of accumulation since the start of 2026.

DDC Enterprise is a New York-listed global Asian food platform that has, over the past year, reinvented itself as one of the most active small-cap corporate Bitcoin accumulators in the world. The company’s current market capitalization stands at just $66.43 million — meaning its Bitcoin treasury, valued at approximately $165 million at current prices, materially exceeds its equity value.

The accumulation story began in earnest in mid-2025, when CEO and Founder Norma Chu announced up to $528 million in structured financing — one of the largest single-purpose Bitcoin raises by any NYSE-listed company at the time — with substantially all proceeds earmarked for Bitcoin acquisition. By the end of 2025, DDC held 1,183 BTC. Since January 1, 2026 alone, the company has added 1,200 BTC, effectively more than doubling its holdings in less than three months.

Thursday’s purchase is at least the eighth consecutive weekly accumulation event. The company bought 600 BTC in January 2026 across three separate transactions, followed by weekly purchases of 100 BTC, 80 BTC, 50 BTC, and further tranches through February and March. Each announcement has been accompanied by a statement from Chu, who said Thursday: “Every additional Bitcoin we add is a statement about where we think long-term value is heading.”

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The timing is notable. With BTC trading below $70,000 — down more than 3% on the day — and geopolitical risk at its highest point since the war began, DDC is buying into weakness rather than momentum. The company’s average cost per Bitcoin of $79,969 means the treasury is currently underwater relative to purchase price, yet the firm shows no sign of slowing its accumulation program.

DDC’s strategy closely mirrors, at smaller scale, the MicroStrategy playbook pioneered by Michael Saylor — treating Bitcoin not as a speculative asset but as a primary reserve, funded through equity and debt financing rather than operating cash flow. The company describes its goal as building “a world-class Bitcoin treasury defined by strong governance and repeatable execution,” while maintaining its core Asian food business alongside the digital asset strategy.

With its stock trading at $2.18, down sharply from a 52-week high of $20.83, and a beta of 5.7, DDC remains one of the highest-volatility Bitcoin proxy plays available to U.S. equity investors — a high-risk, high-conviction bet that the price of Bitcoin will ultimately vindicate the math.

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Crypto World

Crypto.com to Cut 12% of Workforce due to Enterprise AI Integration

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Crypto.com to Cut 12% of Workforce due to Enterprise AI Integration

Singapore-headquartered cryptocurrency exchange Crypto.com is set to cut up to 12% of its workforce due to company-wide artificial intelligence (AI) integrations, joining a growing list of companies announcing AI-linked mass layoffs, according to the exchange’s founder and CEO, Kris Marszalek.

Crypto.com recently expanded its AI offering and launched the AI agent platform ai.com on Feb. 9, which it positioned as a core business. The company also said it was the first crypto platform to receive the ISO/IEC 42001:2023 certification for AI system management in February.

“We are joining the list of companies integrating enterprise-wide AI,” Marszalek said in a Thursday X post, warning that companies that don’t pivot will fail.

Crypto.com lists around 1,500 employees, meaning that the 12% layoff would affect about 180 staff members. It marks the latest AI-linked large-scale layoff in the crypto and tech space, underscoring concerns over AI replacing more of the human workforce.

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Source: Kris Marszalek

“We are joining the list of companies integrating enterprise-wide AI,” a spokesperson for Crypto.com told Cointelegraph, adding that the layoffs are part of the platform’s plans to “prioritize resources around key growth areas.” The spokesperson declined to comment on the roles that were affected by the layoffs.

Crypto and tech companies stage AI-linked mass layoffs

Other large crypto and tech companies have also announced AI-linked mass layoffs in recent months.

On Monday, blockchain analytics platform Messari announced more staff cuts as part of its pivot to an AI-first company. The company previously laid off roughly 15% of its full-time employees in January 2025 and made a similar workforce reduction in February 2023. 

On Wednesday, the Algorand Foundation, the organization behind Layer-1 blockchain Algorand, also announced a 25% staff reduction, citing macroeconomic uncertainty and the current crypto market slump.

On Feb. 26, Jack Dorsey’s payment company Block announced cutting about 40% of its staff, citing the rapid acceleration of AI. However, some of the 4,000 fired workers have already returned to the company, according to multiple employees who were part of the initial layoffs.

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Related: Nvidia’s Huang: AI will boost jobs as it needs trillions in infrastructure

Large tech companies have also announced AI-linked mass layoffs. On Jan. 27, visual discovery engine Pinterest announced it was cutting up to 15% of its staff to pivot to an AI-centric approach.

On March 11, software company Atlassian announced it was cutting 10% of its staff, or about 1,600 employees, as part of a restructuring to self-fund further AI investments.

Meta, Facebook’s parent company, is also reportedly planning a workforce cut of up to 20%, seeking to enable AI efficiencies and offset the costs of AI infrastructure, insiders familiar with the matter told news outlet Reuters on Saturday.

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