CryptoCurrency

HV-MTL, Amazon & Otherside Join To Bring NFTs To The Masses

Published

2 hours ago

23 January 2026

HV-MTL, the popular digital asset incubation studio from scrap metal billionaire Adam Weitsman; Amazon, an American multinational technology company; and Otherside, a gamified non-fungible token and metaverse project from Bored Ape NFT creator Yuga Labs, have partnered to bring digital collectibles to a mainstream retail audience. The three have joined together to launch “Feel” GIF NFT packs.

HV-MTL, Amazon & Otherside NFT Integration

In a January 22 blog post, billionaire Adam Weitsman confirmed that they have partnered with Amazon and Otherside to bring non-fungible token series to a mainstream retail audience. Billionaire Weistman is the owner of HV-MTL, a non-fungible token collection of robot NFTs originally created by Yuga Labs, later acquired by Faraway Games. Mr Adam Weitsman acquired HV-MTL in September 2025.

Happy to see the collaboration between @AMZNVideoGames,@OthersideMeta and @hvmtl2.
It’s amazing to see the space continue to grow through partnerships like this.
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As promised we’ll be giving away 100 codes, my partner @Gabrielesm1 will be reaching out to all the winners soon! https://t.co/rOZWFEDXXT
— Adam Weitsman (@AdamWeitsman) January 22, 2026

Otherside is a gamified, interoperable metaverse and massively multiplayer online role-playing game developed by Yuga Labs, the creators of Bored Ape Yacht Club (BAYC). Built in Unreal Engine, it blends virtual social spaces with Web3 ownership, allowing players to use NFTs like BAYC, MAYC, and CryptoPunks as 3D characters to explore, interact with, and build on the virtual land known as Otherdeeds.

On the other hand, Amazon is a global technology giant known primarily as the world’s largest online retailer, selling virtually everything from books to groceries, alongside massive cloud computing, Amazon Web Services (AWS, digital streaming (Prime Video), and AI services (Alexa). Amazon integrates NFTs into the gaming experience, often offering free, exclusive in-game items to Prime members.

“Feel” HV- MTL GIFs NFTs Overview

On January 22, HV-MTL officially integrated with Amazon and Otherside to roll out the HV-MTL GIFs. These “Feels” packs are open-edition digital collectibles priced at $19.99 for a pack of 10. They are designed to boost the visibility of community IP within the Otherside. These toys are designed to capture specific moods or “feels.” This NFT pack brings the full spectrum of HV-MTL energy to Otherside.

Thrilled to support the launch of Community Feels on the Otherside Amazon store 📷 Dropping today: sticker packs that bring community IP to life as emotes in the metaverse. Packs from @OthersideMeta @hvmtl2 @GeezOnApe @ChimpersHQ Shop: https://t.co/q1DeQVq5WE pic.twitter.com/AzNQWo5OCR
— Amazon Video Games (@AMZNVideoGames) January 22, 2026