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ICON Amsterdam Reports Record 2025 Performance and Announces Planned U.S. Expansion for 2026

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ICON Amsterdam Reports Record 2025 Performance and Announces Planned U.S. Expansion for 2026

[PRESS RELEASE – Amsterdam, Netherlands, February 18th, 2026]

ICON Amsterdam today announced that it closed 2025 with its strongest financial performance to date, marking a milestone year following a period of internal restructuring and operational realignment. The company also confirmed that it is preparing to explore expansion into the United States in 2026.

According to the company, 2025 revenue reached record levels compared to prior years. Leadership attributes the performance to refined product focus, tighter inventory management, improved departmental accountability, and strengthened coordination between marketing, operations, and product teams.

The milestone follows a period earlier in the decade marked by rapid scaling, rising costs, and internal coordination challenges that affected cash flow and alignment. In response, the company initiated a structured operational review instead of continuing accelerated expansion.

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As part of this process, ICON updated its performance tracking systems, clarified departmental responsibilities, and introduced standardized operating procedures to support more consistent execution. According to leadership, the company adjusted its growth strategy to prioritize operational stability and the development of repeatable processes over rapid expansion.

“Growth must be supported by structure,” said Samuel Onuha, Founder of ICON Amsterdam. “The focus over the past two years has been on strengthening the fundamentals of the business.”

In addition to reporting record performance for 2025, ICON confirmed it is evaluating phased entry into the U.S. market in 2026. The company indicated that any expansion would be incremental and aligned with existing operational capacity.

ICON is also preparing for the opening of its first physical retail presence in Amsterdam. While details remain under review, the initiative would represent a transition from a primarily direct-to-consumer model toward a blended retail approach.

Leadership emphasised that the company intends to maintain a measured growth strategy moving forward, prioritising operational discipline and financial sustainability.

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Further updates regarding retail development and international expansion are expected to be shared in 2026.

About ICON Amsterdam

Founded in 2018, ICON Amsterdam is a Netherlands-based direct-to-consumer menswear company focused on modern tailoring and stretch-engineered apparel. The company operates primarily online and serves customers across Europe and international markets. ICON emphasises structured operations, product consistency, and disciplined growth strategy.

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Crypto World

Bitcoin ETFs Will Be Bigger Than Gold ETFs, Says ETF Analyst

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Bitcoin ETFs Will Be Bigger Than Gold ETFs, Says ETF Analyst

Spot Bitcoin exchange-traded funds (ETFs) could surpass gold ETFs in total assets under management (AUM) as investor demand expands beyond the traditional “digital gold” narrative, according to ETF analyst James Seyffart.

“There are just more use cases of why somebody would put a Bitcoin ETF in a portfolio,” Seyffart said on the Coin Stories podcast published to YouTube on Friday. He pointed to Bitcoin’s (BTC) role as digital gold, a store of value, a portfolio diversifier, and a form of digital capital and property, adding that the market also views Bitcoin as a “growth risk asset.”

Seyffart explained that Bitcoin has “all these different ways” of being viewed, while gold only has “one of those things.”

“Our view is that Bitcoin ETFs will be larger than gold ETFs,” he added.

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Bitcoin ETFs are a “hot sauce” in the portfolio

“There are so many people that could use it. They could be viewing it to put in their portfolio because they want to bet on like a growth and liquidity trade,” he said. “It can be hot sauce in a portfolio in that way,” he added.

Bloomberg ETF analyst James Seyffart spoke to Natalie Brunell on the Coin Stories podcast. Source: Coin Stories

Bitcoin is often compared to gold due to its limited supply and perceived role as a hedge against monetary debasement. 

US-based gold ETFs recorded net outflows of $2.92 billion in March, while US spot Bitcoin ETFs attracted $1.32 billion in net inflows over the same period.

Gold and BTC have declined over the past 30 days

The largest US gold-backed ETF, GLD, recorded a $3 billion outflow on Mar. 4, the largest daily withdrawal in more than two years.

On Mar. 19, Cointelegraph cited data from the Bank for International Settlements (BIS) showing retail gold purchases have tripled over the last six months, while Wall Street selling has accelerated over the past four months.

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Related: Bitcoin ‘done’ with 85% crashes, says Cathie Wood amid new $34K target

Despite the divergence in ETF flows, both assets have moved broadly in tandem in recent weeks.

Bitcoin is trading at $66,918 at the time of publication, down 8.07% over the past 30 days, according to CoinMarketCap. Meanwhile, gold is trading at $4,676, down 8.25% over the past 30 days, according to GoldPrice data.

In December 2025, Fidelity Digital Assets analyst Chris Kuiper said that, “historically, gold and Bitcoin have taken turns outperforming. With gold shining in 2025, it would not be surprising if Bitcoin takes the lead next.”

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