‘Love Island USA’ Fails to Protect Black Women

The Love Island USA effect is not limited to these four women. The show has also brought notoriety and fame to their male partners and other Islanders, as well. But the breakout stars of the Peacock dating series are experiencing these phenomena on another level, with built-in fanbases that follow and support every campaign they take part in, both on and off social media. In a landscape where fame equates to followers and followers equate to money, these four Black women are raking in the profits and new opportunities their newfound fame has brought, and Black women are to thank for it. 

But even as their fans prop them up, it often seems as though they are taken for granted by other Islanders, those cast members’ fanbases, and ITV America and Peacock, which have seen their bottom lines grow significantly as a direct result of the dating franchise. Despite their success, Tatum, Bosse, Harvey, and Moreno have been subjected to constant anti-Black racism and sexism, and the support network that should be there to protect them has been conspicuously absent: There’s been no statement of support or condemnation from the networks, while cast members defend their mistreatment of the core four rather than have their backs. What’s more, the harm to these women is experienced by Black women watching the show as vicarious racism—an indirect exposure to racial and gender discrimination—that elicits feelings of fear, sadness, and anger. (As of publication, representatives from Peacock and ITV America had not responded to a request for comment.)