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X Reverses Cryptocurrency Advertising Ban with New Disclosure Rules

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Nexo Partners with Bakkt for US Crypto Exchange and Yield Programs

Key Takeaways

  • Platform reverses prohibition on compensated cryptocurrency advertising
  • Mandatory disclosure labels required for all paid crypto content
  • Geographic restrictions apply based on local regulatory requirements
  • New transparency framework balances monetization with compliance
  • Policy shift enables creator earnings while maintaining oversight

The social media platform X has reversed its prohibition on paid cryptocurrency and gambling advertisements, creating new opportunities for content creators and marketing partners. The platform now permits compensated digital asset content through a structured disclosure program. Mandatory labeling requirements and location-based restrictions form the compliance foundation.

Disclosure System Governs Cryptocurrency Marketing on Platform

Cryptocurrency and related financial instruments have been removed from X’s restricted categories for paid partnerships. This policy modification reverses limitations that existed since mid-2024. Content creators now have authorization to earn revenue from digital asset promotions.

The company established a Paid Partnership designation to regulate compensated promotional activities. All creators must transparently identify financial arrangements when endorsing cryptocurrency offerings. Adherence to relevant advertising standards and consumer protection regulations is mandatory.

X makes clear distinctions between Paid Partnership content and traditional advertising products. As a result, certain material prohibited under partnership guidelines may qualify through alternative X Ads channels. This framework enables the platform to maintain disclosure standards while facilitating revenue generation.

Geographic Boundaries Define Promotion Accessibility

Despite removing the worldwide prohibition, specific territories continue restricting crypto promotions. Nations including the United Kingdom, European Union member states, and Australia enforce rigorous financial advertising regulations. X mandates that creators block paid cryptocurrency material from these jurisdictions.

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Content creators hold direct responsibility for geographic compliance under the revised guidelines. X anticipates users will comprehend regional financial marketing requirements prior to posting compensated material. This framework assigns accountability to individual influencers and commercial collaborators.

X maintains prohibitions on numerous industry categories for paid partnerships. The restricted list continues blocking adult services, alcoholic beverages, relationship platforms, controlled substances, tobacco products, and weaponry. Commercial advertising related to political or social causes also remains forbidden.

Market Response and Platform Development Direction

The crypto community has demonstrated varied responses to the policy transformation. Certain participants celebrated restored monetization capabilities following extended restrictions. Alternative voices cautioned that enforcement complexities might generate ambiguity regarding unpaid token recommendations.

Industry observers suggest enhanced labeling standards could transform influencer marketing approaches on X. They predict informal promotional tactics may diminish under heightened disclosure requirements. Nevertheless, marketing organizations now possess a structured framework for regulation-compliant cryptocurrency initiatives.

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This policy transformation corresponds with additional platform innovations currently developing at X. Platform owner Elon Musk recently validated intentions to deploy X Money in restricted beta testing soon. Furthermore, X intends to introduce Smart Cashtags functionality enabling direct equity and cryptocurrency transactions.

X has historically functioned as a primary gathering space for cryptocurrency enterprises and enthusiasts. Consequently, the policy reversal reestablishes a recognized marketing avenue while incorporating regulatory safeguards. These modifications demonstrate X’s effort to harmonize regulatory obligations with viable creator compensation models.

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Crypto World

Strategy Adds 3,015 Bitcoin as Holdings Top 720,737 BTC

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Strategy Adds 3,015 Bitcoin as Holdings Top 720,737 BTC

Michael Saylor’s Strategy, the world’s largest public holder of Bitcoin, completed its 101st Bitcoin purchase, pushing its total holdings above 720,000 BTC.

The company acquired 3,015 Bitcoin (BTC) for $204.1 million last week, according to a US Securities and Exchange Commission filing on Monday.

Source: SEC

The average buy price of its latest purchase was $67,700 per BTC, marking another purchase well below the company’s average acquisition price of $75,985.

The purchase brings its holdings to 720,737 BTC, acquired for a total cost of about $54.8 billion, the company disclosed.

Another buy below Strategy’s cost basis

The latest buy is one of a small number of Strategy purchases made below the company’s average cost basis, according to data compiled by SaylorTracker, a website that tracks Strategy’s bitcoin acquisitions.

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The first such purchase occurred on Feb. 9, when the company bought 1,142 BTC as market prices dipped below $76,051 during the week. Strategy reported the average acquisition price of that batch at $78,815, above the market price at the time.

Source: SaylorTracker

Strategy encountered a similar situation around 2022-2023, when BTC price dipped below its cost basis of around $30,600. The company completed a total of seven purchases of 28,560 BTC during that below-cost period.

MSTR shares rise modestly while Bitcoin trades near $65,800

Strategy (MSTR) shares saw some upward momentum last week, rising from around $125 on Monday to nearly $130 by Friday, according to TradingView.

Bitcoin, however, remained largely flat over the same period. The crypto asset started the week near $65,000, briefly surged above $69,000 on Wednesday, and dipped below $64,000 before stabilizing. At the time of publication, Bitcoin was trading at $65,834, according to TradingView.

Related: Strategy yield wrapper lands in Europe as 21Shares lists STRC ETP

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The news came after Strategy chairman Saylor announced on Sunday that the company is raising the dividend on its STRC preferred stock, also known as “Stretch,” to 11.50% for March 2026, from the previous 11.25%.

The capital raised through the stock can be used for corporate purposes, including potential Bitcoin acquisitions.

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