In the days leading up to the release of Avatar: Fire and Ash, both the first and second installments of the franchise — Avatar and Avatar: The Way of Water — witnessed major viewership spikes on Disney+. They remained among the streamer’s most-watched titles for around a month, while Avatar: Fire and Ash dominated the box office. This tends to happen whenever a major new franchise film shows up in theaters; audiences flock to its predecessors to psych themselves up. But it seems as if the Spider-Man series is operating on a whole different level. The franchise’s most recent films saw major viewership bumps this week, all thanks to the record-breaking trailer for Spider-Man: Brand New Day.
The fourth solo film to feature Tom Holland as the fan-favorite superhero will be released theatrically in July. There’s a lot riding on it; some would say that the future of the Marvel Cinematic Universe is at stake with Phase Four of the franchise leaving even die-hard fans underwhelmed. Disney is leaving no stone unturned to win back devotees with the upcoming Avengers: Doomsday, which will star the returning Robert Downey Jr. and Chris Evans. The verdict is still out on Doomsday, but if the Brand New Day trailer is attracting greater numbers online, there’s reason enough for Disney to be concerned. Brand New Day clocked 718 million views across platforms in the first 24 hours of its release, breaking the previous record of 365 million views set by Deadpool & Wolverine. Brand New Day is the first film of Holland’s Spider-Man series to be directed by Destin Daniel Cretton; the previous three installments were all directed by Jon Watts.
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Tom Holland’s Spider-Man Movies Are Having a Resurgence at Home
Things peaked in 2021 with the release of Spider-Man: No Way Home, which united Holland with his two predecessors in the role, Tobey Maguire and Andrew Garfield. The movie grossed nearly $2 billion worldwide, and that, too, without major markets such as China and Russia in play. A direct sequel to Spider-Man: Homecoming and Spider-Man: Far From Home, No Way Home earned excellent reviews. It now holds a “Certified Fresh” 93% critics’ score and a “Verified Hot” 97% audience score on the aggregator website Rotten Tomatoes. According to FlixPatrol, No Way Home was among the most-watched movies on the domestic iTunes chart this week, while Homecoming and Far From Home found spots on the domestic Disney+ chart. Stay tuned to Collider for more updates.
- Release Date
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July 31, 2026
- Director
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Destin Daniel Cretton
- Writers
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Chris McKenna, Erik Sommers, Steve Ditko, Stan Lee



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