Viktor & Rolf's Flowerbomb Extreme Perfume Ad Goes Bold

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Viktor & Rolf Flowerbomb Extreme eau de parfum
Mona Tougaard poses in Viktor & Rolf Flowerbomb Extreme eau de parfum campaign. Photo: Viktor & Rolf

Viktor & Rolf has launched a new campaign for its Flowerbomb Extreme Eau de Parfum, and it’s impossible to ignore. The face of the ad? Top model Mona Tougaard, who appears surrounded by bold, blooming petals in striking shades of pink.

Viktor & Rolf Flowerbomb Extreme Eau de Parfum

Mona Tougaard holds the Viktor & Rolf Flowerbomb Extreme fragrance bottle.
Mona Tougaard holds the Viktor & Rolf Flowerbomb Extreme fragrance bottle. Photo: Viktor & Rolf

The floral ambery perfume lives up to its name. It opens with juicy raspberry, sparkling bergamot, and a hint of tea. Then it melts into a heart of soft jasmine, freesia, rose, and orange blossom.

Mona Tougaard for Viktor & Rolf Flowerbomb Extreme.
Mona Tougaard for Viktor & Rolf Flowerbomb Extreme. Photo: Viktor & Rolf

Finally, it settles into a warm base of patchouli, vanilla bean, and balsam. The result is a floral scent with depth and heat, a richer take on the original.

A look at the Viktor & Rolf Flowerbomb Extreme eau de parfum bottle.
A look at the Viktor & Rolf Flowerbomb Extreme eau de parfum bottle. Photo: Viktor & Rolf

Even the Viktor & Rolf bottle makes a statement. It’s shaped like a multi-faceted diamond and comes in matte pink with a sleek black seal. It’s both feminine and edgy, just like the scent inside.



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