Companies that lack transparency on key jobseeker concerns – or are perceived as having weak leadership or financial instability – risk damaging their employer brand, ultimately impacting both short- and long-term growth, noted Mr Chand.
He explained that when jobseekers hesitate to apply, hiring becomes more challenging and costly. To attract talent, companies may need to offer higher salaries or additional benefits, increasing recruitment efforts. High turnover further disrupts business operations, lowers team morale and drives up costs.
Beyond financial strain, this instability also affects workplace culture and engagement. “When people feel undervalued or unsupported, motivation drops,” said Mr Chand. “Over time, this reduces productivity and discourages creativity and risk-taking.”
Conversely, a strong employer brand fosters a motivated and loyal workforce, enhancing both company culture and business performance.
To strengthen their employer brand, companies should chart clear career paths and invest in employee development through upskilling opportunities and mentorship programmes. As flexibility remains a top priority, initiatives such as hybrid work arrangements and wellness programmes, backed by leadership support, can significantly enhance employee engagement.
Authenticity, trust and open communication are essential for taking employer branding to the next level. Engaging employees through surveys, feedback loops and transparent conversations helps align workplace culture with workforce expectations. Additionally, providing visibility into career progression and demonstrating meaningful diversity and inclusion efforts have been shown to resonate positively with employees.
Said Mr Chand: “A great employer brand is about creating an environment where people feel valued, supported and heard. When employees thrive, they naturally become the company’s best advocates.”
Gain insights into your organisation’s branding as an employer with a free brand check created by Indeed, in partnership with Glassdoor. Jobseekers can create an account on Indeed to seek out the right role for their next career move.
