The discount retailer announced the arrival of its very own Dubai-style chocolates, telling customers in an Instagram video that they would hit shelves “soon”.
The chocolate, which has exploded in popularity in recent months, contains fillings of the traditional Arab dessert Knafeh and pistachio.
B&M announces the launch of its very own Dubai-style chocolate
In the video, a B&M representative said the bar is the perfect treat to enjoy all by yourself or as a sharer.
Holding the creation up to the camera, they officially announced the launch of their own-brand version of Dubai chocolate.
Shoppers took to the comments to express their need for the new item, with one writing: “Is it bad I’ve not tried Dubai chocolate yet? But I want to.”
Since its invention in 2021, this type of chocolate has been seen in stores all across the country, including M&S, Morrisons and Waitrose.
Those wanting to try B&M’s take on the confectionary will only need to fork out £4.99 for the pleasure.
@uktoday_ The discontinued chocolates that are still available to buy in UK stores. #discontinued #discontinuedsnacks #chocolate #cadbury #nestle #mars ♬ Neon – Ovall
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This comes after Lidl launched a £3.99 version of the chocolate bar on TikTok, something that was quickly snapped up by customers.
At the time, the supermarket said: “The highly sought-after choc, which drops as the only UK supermarket own-brand version, will be available to 6,000 lucky shoppers, who will have the chance to get their hands on it in an exclusive first taste, made possible by Lidl on TikTok Shop.
“This momentous occasion marks Lidl’s second foray into TikTok Shop, as the announcement comes hot on the heels of the recent launch of its Protein Bundles, which sold out just 18 minutes after dropping on the platform.”
