At Newsquest Media Group, we are committed to providing quality journalism while respecting your privacy and complying with data protection laws.
We have implemented a “consent or pay” model to ensure compliance with UK GDPR regulations and new guidelines released by the Information Commissioner’s Office (ICO) related to the privacy rights of our audience.
UK GDPR regulations state that you have the right to know how your data is being used and that we need your clear permission to use your data, including for personalised advertising purposes.
Personalised advertising is where you are shown ads based on your interests, preferences, or online behaviour.
Data such as your browsing history is used to make your ad experience more relevant to you.
The “consent or pay” approach gives you a clear choice and control over how your data is used while offering an alternative to access our content without consenting to data tracking.
We have named this alternative Privacy+.
The ‘consent or pay’ model offers several advantages:
· Empowered User Choice: You have greater control over your data. You can either consent to data tracking or opt for a payment alternative to access our content.
· Enhanced Privacy Protection: It aligns with privacy regulations, such as UK GDPR, ensuring your personal data is handled responsibly and transparently.
· Flexibility for Access: If you prefer not to share your data you are still able to enjoy our content by choosing the Privacy+ option, fostering inclusivity. You will still see advertising, but it will not be targeted based on your personal information.
· Compliance Assurance: This model helps demonstrate accountability and our compliance with data protection laws, enhancing trust with our audience.
Your Choices Explained
When you visit our site, you can choose:
1. Consent to data processing – Allow us to use your data for personalised advertising and access our content for free.
2. Pay to opt out of data tracking – A monthly payment allows access to our content without personalised advertising and data tracking.
3. Login to your existing account if you have a digital subscription.
Need More Information? Your privacy matters to us. If you have further questions, please visit the Privacy Policy link available from the footer of our sites.
