Japan’s approach to artificial intelligence governance offers an instructive case study in how democratic nations can balance technological advancement with regulatory oversight and resource constraints. The recent meeting between Japanese Prime Minister Ishiba Shigeru, OpenAI CEO Sam Altman, and SoftBank CEO Masayoshi Son complements a hybrid approach that combines a European pro-regulation regime with a U.S.-led tech ecosystem. This strategic positioning comes at a crucial time as nations worldwide grapple with the implications of AI development for their economic and national security.
In recent years, Japan has begun crafting a sophisticated regulatory framework targeting particularly large global tech companies. In December 2024, the country introduced regulations targeting technology platforms – such as app stores, operating systems, browsers and search engines – with more than 40 million users. These rules, which include penalties of up to 20 percent of Japanese sales for violations and escalating to 30 percent for repeated infractions, serve to regulate large platforms against market abuse, while at the same time allow breathing room for budding domestic players.
On the other hand, the new controls on advanced technology transfers announced by the Ministry of Economy, Trade, and Industry (METI) demonstrate that Japan is fully aware of the importance of aligning with the United States in terms of technology geopolitics. These regulations require advance reporting of technology transfers, particularly for advanced dual-use applications. By following U.S. export controls, Japan not only creates a development path for its rejuvenated semiconductor industry, but also its new AI sector.
Japan’s strategic choices have brought encouraging early results. Nvidia’s extensive partnerships with Japanese cloud providers, including SoftBank, GMO Internet Group, and Sakura Internet, will help Japan establish a nationwide network of AI computing resources. These collaborations are supported through a METI program designed to supply critical compute resources across industries, with data centers strategically positioned across the central, northern, and western regions of Japan.
This infrastructure buildout sets the tone for Japan’s future AI development. Sakura Internet’s expansion of its Ishikari facility, targeting deployment of 10,800 Nvidia GPUs by 2027, represents just one component of a broader national strategy. The company’s founder, Kunihiro Tanaka, projects that Japan might need up to a million GPUs within a decade to meet growing demand, highlighting the long-term vision driving these investments.
The emergence of Chinese startup DeepSeek’s efficient AI model has forced a global reassessment of assumptions about AI development. While Japan, unlike China, is not hampered by a lack of computing power due to export controls, it nonetheless faces serious energy constraints. There are fundamental questions about Japan’s capability to support the power consumption of large-scale AI infrastructure, as it produces just 13 percent of its energy needs domestically – the second-lowest ratio among OECD countries.
This resource challenge has prompted innovative approaches to infrastructure development, much like China’s shortage of chips pushed the likes of DeepSeek to think out of the box. SoftBank’s deployment of the world’s first Nvidia DGX B200 systems, coupled with its deployment of AI-RAN (Radio Access Network) technology, which promises up to 40 percent power savings compared to traditional infrastructure, exemplifies Japan’s pragmatic approach to confront resource constraints through innovation.
Japan’s push for government AI services also plays a role in the whole strategy. According to OpenAI, the successful deployment of AI in Yokosuka City, where 80 percent of city employees report increased productivity, has led to a network of 21 local governments – including the Tokyo Metropolitan Government and the City of Kobe – sharing best practices. The latest formation of SB OpenAI Japan, a 50-50 joint venture between OpenAI and SoftBank, extends this collaborative approach to the private sector, engaging more than 500 Japanese companies across various industries to develop AI applications tailored to their needs. This will in turn boost opportunities for AI applications startups, hopefully completing a sustainable AI ecosystem for Japan.
Japan’s AI positioning reflects a good measure of careful consideration of emerging global and regional competitive dynamics, while focusing on its strategic objectives. Son’s assertion that “more is better” in AI development suggests confidence in Japan’s chosen path to achieve efficiency in innovation while maintaining its edge from an abundant infrastructure environment.
Moreover, the collaboration between OpenAI and SoftBank extends beyond Japan, with both companies participating in the $500 billion Stargate project in the U.S., announced by President Donald Trump. In other words, Japan can maintain its technological sovereignty while also participating in major international initiatives.
Japan’s strategy offers several crucial lessons for democratic nations navigating the AI revolution. First, it attempts to demonstrate how a responsible regulatory framework can promote innovation while protecting national and individual interests. Second, Japan’s response to its energy resource constraints provides insights into a more sustainable AI development path, pursuing both scale and efficiency.
As AI capabilities continue to advance, the choices nations make about governance, resource allocation, and international collaboration and competition will shape not just technological development but the future of democratic society. Japan’s unique strategy – combining regulatory oversight, resource efficiency, and international partnership – offers a potential blueprint for nations seeking to compete while upholding democratic values.
