A nationwide public vote, dubbed ‘The Great Doughbate’, took place in Krispy Kreme shops and across social media in March to let fans decide to bring back one of their discontinued favourite flavours.
Doughnut lovers of the nation spoke with overwhelming clarity as 66% demanded the return of the Glazed Raspberry over Chocolate Custard.
Therefore, fans can now get their hands on the Glazed Raspberry doughnut again from today, despite it being discontinued previously.
Krispy Kreme said fans have berated it across social media since the jam-filled doughnut was first discontinued in November 2024 and the brand’s customer service line has been inundated with pleas to reverse the decision.
Supporters said “who ate them all!?” and “you’ve ruined my life” while Alison Hammond took to the sofa of ITV’s This Morning to beg Krispy Kreme’s leadership team not to axe her favourite flavour, the company explains.
Discontinued UK sweets/chocolates
The doughnut brand even saw a rabble of voters descend upon their flagship Oxford Street shop, demanding the return of the doughnut flavour.
A passionate protester even threw a fistful of raspberry jam into the face of Krispy Kreme’s new MD, Guy Meakin, Krispy Kreme said.
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How to get the Glazed Raspberry Krispy Kreme doughnut
The Glazed Raspberry doughnut is available for a limited time in all Krispy Kreme shops and supermarkets across the UK.
You can also get it online via Nationwide Delivery or choose the Click & Collect option from April 22 with prices starting from £2.65.
Guy Meakin, MD of Krispy Kreme UK & Ireland, commented: “Okay you jammy dodgers! Cease your raspberry revolt.
“We have heard your pleas, counted the votes and made the call – the Glazed Raspberry will return on 22nd April.”
