Wotsits flavour mac 'n' cheese launches in UK supermarkets

» Wotsits flavour mac ‘n’ cheese launches in UK supermarkets



The new range comes in three unique flavours, including Sweet and Spicy, Really Cheesy and Flamin’ Hot.

Launched yesterday (Monday, April 28), the items are reportedly available in Tesco locations across the country, with fans of the popular crisps running to shops to get their fill.

These are available in 400g packs with an MRSP of £4 per pack, according to The Grocer.

New Wotsits flavoured mac ‘n’ cheese ‘marks a significant milestone’

Wotsits‘ owners, PepsiCo believe this strange offering will allow the brand to reach new customers, making it possible to try the flavour in a totally different way.

The brand new and unique ready meal range was developed in partnership with Samworth Brothers and Lean Kitchen Network.


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Phoebe Chapman, senior brand manager for Walkers Snacks at PepsiCo, said: “Launching Wotsits Mac ‘N’ Cheese marks a significant milestone for our brand.

“It’s the first time we’ve taken the much-loved Wotsits taste beyond the crisp aisle, allowing shoppers to experience it in an entirely new format.

“We’re bringing something fun, exciting and delicious to the ready meal category that we’re confident will help retailers appeal to a whole new range of shoppers.”





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