NewsBeat
Chelsea FC reveal new front-of-shirt sponsor as multi-year deal confirmed
A statement from Chelsea read: “Chelsea Football Club today announces a multi-year global partnership with IFS, the world’s leading provider of Industrial AI. As part of this commitment, IFS will be elevated to Principal Partner with immediate effect, featuring on Chelsea’s front of shirt for the remainder of the 25/26 season — marking the beginning of a long-term collaboration that places advanced AI at the heart of football performance, operational excellence and fan engagement.