Portmeirion is a popular Welsh tourist destination that has been drawing visitors since the 1920s with its Italian architecture, Mediterranean gardens and stunning coastal views
A unique and beautiful Welsh town has been named the best seaside settlement in the country.
Each year, consumer magazine Which? asks thousands of its readers which seaside town is their favourite. This time around, Bamburgh, in Northumberland, won the overall UK rankings, with Bognor Regis in West Sussex falling to a miserable last place for a second year in a row.
When it comes to the best in Wales, there can only be one winner. Portmerion, which came in at seventh overall, won Welsh supremacy.
Deliberately designed to evoke a slice of heaven on the Welsh coast, Portmeirion provides the perfect retreat with numerous dining spots, watering holes, boutiques and ample opportunities to soak up its breathtaking surroundings.
Every element throughout the village has been carefully curated to conjure a Mediterranean haven, and it’s been drawing crowds since 1926 s when it first opened.
To mark its centenary, a festival is being held across the four weekends of July. Squeeze, Jools Holland and his Rhythm and Blues Orchestra, Sir Bryn Terfel, the Brythoniaid Male Voice Choir, Gwenno, Pedair, 9Bach, Bwncath, Melin Melyn, Bob Delyn a’r Ebillion, Pys Melyn, Gareth Bonello, Huw Stephens, Rhys Mwyn and the Llareggub Brass Band are all performing.
The festival is ticketed, as is the town, which has an entry fee. It costs £20 per adult and £14 per child, while annual memberships are £40 and £25 respectively.
How did it begin?
The stunning Portmeirion sprang from the imagination of Welsh architect Clough Williams-Ellis, who was determined to create a development that complemented an already striking location while preserving its organic features.
Construction unfolded across two distinct periods—initially from 1926 through 1939, followed by a second phase spanning 1954 to 1976. By the project’s completion, Clough had reached his 90s, having personally designed and constructed the majority of the buildings, with only a handful relocated from elsewhere.
Among these transplanted features was the Town Hall, which originated from the Bristol Colonnade. His designs consistently embraced Italian architectural influences, which many observers have attributed to the coastal town of Portofino.
Though he refuted such suggestions, insisting he merely wished to ‘capture’ the atmosphere of the Mediterranean, there’s little doubt he succeeded in this endeavour. Despite its compact nature, the village encompasses a diverse array of styles and treasures worth discovering, from Riviera-inspired dwellings to decorative gardens and Italian-style piazzas scattered throughout.
Central to this is the impressive Hotel Portmeirion alongside the village accommodation, providing private lodgings for the approximately 200,000 annual visitors who explore the village.
Accommodation options
The Hotel Portmeirion was established by Clough in 1926 as the village’s centrepiece, serving as the foundation for his vision of the broader settlement. Within its walls lies a self-contained world, featuring 14 elegantly appointed bedrooms alongside a fine-dining restaurant and an impressive terrace and bar space.
The four-star establishment also features an outdoor swimming pool situated on the estuary lawn. Overnight stays in a double room start from approximately £328 and may include breakfast and dinner packages.
The village accommodation is scattered throughout Portmeirion, catering to various groups, with family-friendly rooms available and ground-floor alternatives for those with accessibility requirements.
Each village room is distinctively designed to offer individuality while maintaining that Mediterranean ambience, and all enjoy scenic vistas across the Dwyryd Estuary and the surrounding landscape.
The village is also home to its own castle, Castell Deudraeth, which serves as a four-star residence that Clough described as “the largest and most imposing single building on the Portmeirion estate”.
Visitors who prefer not to stay overnight but still wish to savour the castle’s elegance and charm can choose to dine at its dedicated brasserie.
Self-catering cottages are also available for hire within the village, alongside a motorhome park accommodating caravans and campers.
Dining Options
Open for breakfast, lunch, afternoon tea and dinner, the Castell Deudraeth Brasserie delivers exceptional cuisine in a laid-back setting with stunning views.
The Hotel Portmeirion’s restaurant has also garnered significant praise, accumulating more than 500 excellent TripAdvisor reviews. Caffi Glas is another popular dining destination, drawing visitors with its outdoor seating arrangement designed to evoke the ambience of an Italian piazza, complete with a central fountain.
Its alfresco dining experience appeals to those seeking a holiday atmosphere, where patrons can savour freshly made pizzas, pasta dishes and salads. Complementing the menu are wines available by the glass alongside locally sourced, traditional Welsh beers, befitting the Welsh setting.




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