The world’s 50 best beaches have been ranked and while the Maldives do feature, they’ve been beaten by a lesser-known European hotspot often compared to the islands
The Maldives may be famed for their pristine sands and crystal-clear waters, but it turns out a European dupe could be cheaper for Brits to visit – and offer a beach that’s just as beautiful, if not more.
The world’s 50 best beaches have been named for 2026, and unsurprisingly, the Maldives made the cut. However what is surprising is that they’ve been outranked by a beach in an underrated hotspot that’s been dubbed ‘Europe’s answer to the Maldives’.
Ksamil, Albania, has taken the 19th spot in the rankings from Big 7 Travel study. The team behind the research explained: “This tropical-looking beach on the Albanian Riviera is accessible in around four hours from the nation’s capital, Tirana, or, more popular for international visitors, via a short ferry ride from nearby Corfu, Greece. Turquoise waters lap up against soft white sands, while beach huts and bars give Ksamil a truly Caribbean feel.”
In recent years, Albania has become an emerging hotspot for Brits who are drawn to the images of sun-soaked beaches, lush green backdrops, and promises of over 300 days of sunshine. Ksamil specifically has seen an increase of tourists after images of its white sand beach circulated on social media.
Thomas Cook recently recorded a 293% year-on-year increase in holiday bookings to Albania. However, travel agents have cautioned holidaymakers to be realistic with their expectations.
“Albania was supposed to be the 2026 or 2027 destination of the year, but I think it’s going to take another couple of years for it to really take off,” travel agent Amanda Mollentze, from Triangle Travel, told us. “It is beautiful. One of our staff members went there on a family trip and absolutely loved it. I think it’s an up-and-coming destination”.
She believes that Albania is still “the unknown” when it comes to what package holidays could look like, and that “it is going to take a little bit of time for people to be confident about going there”, as “it’s never really opened its doors to tourists until now”.
That’s not to say you should avoid Albania; travel agents instead caution you should be realistic about the holidays currently on offer.
Ashley Quint from TravelTime World said that Albania is a destination “where everybody talks about it” but “it’s just not practical” for those who want a traditional ‘fly and flop’ holiday. Ashley explained: “As it is at the moment, when you can only fly into Tirana and all of the places you want to visit – most people want to stay in the South – is a long transfer, it’s just not practical at the moment.
“Once we’ve got [Vlorë airport] up and running, once they have done a little bit more development on the towns and resorts there, it will be there. I’m going to guess it’s going to be on the same sort of level as somewhere like Bulgaria.”
Still, there’s no denying that those stretches of pristine sands are inviting, and do rival the likes of the Maldives. Ksamil may have come in at 19th, but it beat out the only beach to feature from the actual Maldives in the top 50 rankings; Dhigura Beach came in at 22nd place, just a few spots behind.
“Stretching along one of the Maldives’ longest islands, this picture-perfect beach is made up of snow-white sands and crystal-clear waters, forming warm lagoons just offshore,” the team explained. “Swim slightly further offshore, and you’re presented with one of the best opportunities anywhere on Earth to swim with two of the ocean’s gentle giants: whale sharks and manta rays.”

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