‘Not everyone is interested in getting to know their hairdresser’
As Rebecca Johnston was building her hairdressing career, she was told she ‘wasn’t talking enough.’
Rebecca, 32, who hails from Chorley in Lancs, began working as an apprentice at the age of 17 and worked in Lytham St Annes, near Blackpool, before moving to Manchester.
She worked in salons in Altrincham and the Northern Quarter where she says she began to realise that, despite previously being told she always had to engage with her clients, not everyone enjoys the pressure of making small talk in the chair.
Click here to get the biggest stories straight to your inbox in our Daily Newsletter
“I would say I’m an introvert and probably a bit of a shy person. I’m better one-on-one or in small groups,” she said.
“When I was a child I used to be so nervous going to the hairdresser and feeling like I had to talk. It was only after I started hairdressing that I built up my confidence.
“I’m not a loud person, I’m quite softly spoken, and there’ve been places I’ve worked in where I’ve been told I wasn’t talking enough and that I needed to be louder. But I realised people liked coming to me because I didn’t talk to them too much.
“I am good at picking up when people do and don’t want to chat. If I felt like they didn’t, I would just stop. I wouldn’t keep asking them how their holiday was.
“Of course it depends on the person. I don’t mind small talk, and it’s always nice to get to know your clients,” she continued. “But not everyone is that interested in getting to know their hairdresser. If you have got a busy life you may just want to get your haircut and go.
“I also found there are a lot of people with anxiety, people who just wanted to relax, or who for other reasons found it was a better option for them to come to me as I didn’t make them feel as nervous.
“I can still be a good hairdresser without being really loud and the class clown.”
She said in particular she found she was attracting clients with anxiety, who were neurodivergent or who had sensory sensitivities and who had said it was very difficult for them to find a hairdresser they were comfortable with.
After going freelance two years ago and building up her own client base, Rebecca, who is now based at the Whitworth Street Creative Studio in the city centre, said she decided to go further and began offering silent haircuts.
“When I first put it out there I got lots of new clients,” she said. “Not everyone is the same and a lot of the time you attract clients who are similar to you. And I think they appreciated having that safe space where they knew they didn’t have to make that small talk.”
She says that just two years into her freelance career she now has over 300 clients. She said the silent haircuts side of her business had ‘grown significantly’ and it’s ‘the thing clients mention most.’
Rebecca says that during a silent haircut she will greet her client, introduce herself and speak to them in a brief consultation beforehand, but then tells them once they are in the chair she will not speak to them unless she has any specific questions about their haircut.
She says she has also had clients who have booked silent haircuts but once they have ‘felt a bit more comfortable’ have prompted some conversation themselves.
“I can speak to one client and then the next client can be completely silent and that’s fine,” she says adding it is nice to be able to ‘build up trust’ with clients over time.
Rebecca has now been shortlisted for Independent Stylist of the Year at the Pro Hair Awards run by Professional Hairdresser magazine.
“I built this business around slowing things down: proper consultations, no rushing and silent appointments for the clients who need them,” she said. “Being recognised nationally less than two years in isn’t something I saw coming.”
The winner will be decided at the final in London on September 7.

You must be logged in to post a comment Login