I’ve found the 12 best early Amazon Prime Day 2026 deals

Amazon Prime Day is officially back. Thousands of deals are about to drop in the online giant’s annual event, which takes place between 23 and 26 June. From beauty and tech to appliances and books, the offers are exclusively for Prime members.

Second only to Black Friday, Amazon Prime Day is the sale to bookmark if you’re thinking of making a big purchase – think Ninja air fryers, Dyson hair tools or Apple AirPods.

Previous Prime Day events have delivered some of the year’s strongest savings on big brand names such as Oura or Sony, alongside discounts on Amazon’s own products (Kindles, Fire TV’s and more). So if you’ve been planning to upgrade your old TV or treat yourself to a new electric toothbrush, now’s the time.

With years of experience as a shopping expert, I’ll be hand-picking the best discounts as they drop – and imparting my advice on how to navigate the event.

Amazon has confirmed that Prime Day 2026 will run from 23 to 26 June, starting at 12:01am on Tuesday 23 June, making it one of the earliest slots of the sale event so far. While the retailer hasn’t released the full list of discounts yet, it has promised a schedule of daily themed offers for Prime members, including short-lived deals on new product launches, top 100 picks and “epic Prime deals” spread across the event. Based on previous years, I’m expecting some of the steepest discounts to be across luxury beauty, home appliances and tech.

Prime Day is Amazon’s exclusive shopping event for Prime members, with an offer of limited time deals and tailored deals from major brands. It began on 15 July 2015 as part of Amazon’s 20th birthday celebrations, originally intended as a one off thank you to subscribers, but proved so popular that it now runs three times a year, returning in summer and again in October (often marking the unofficial start of Christmas shopping season) and March as Prime Big Deal Days.