YouTuber Mark Goldbridge has partnered with Manchester United Gary Neville in a business venture
Mark Goldbridge has been a prominent football YouTuber for over a decade. The Manchester United personality has earned millions of subscribers through sharing his live reactions and opinions on games.
The 47-year-old is best known for his United content, with The United Stand being his most popular channel. Primarily producing fan media, Goldbridge also moved into a more traditional role by joining talkSPORT in 2022.
Two of Goldbridge’s YouTube channels, The United Stand and That’s Football, have been acquired by The Overlap, which club legend Gary Neville co-founded. MEN Sport take a closer look at the football media personality’s career and previous run-ins with pundits.
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Real name
While Goldbridge has become somewhat synonymous with football fan media, he works under an alias. The United fan’s real name is Brent Di Cesare but he chose to be known as Mark Goldbridge after starting his YouTube channels while working for the police.
Previously explaining the reason for his alias, Goldbridge said: “When I started on YouTube, my job would not have allowed me to use my real name, hence the name was created.”
Net worth
Goldbridge has forged a lucrative career as a content creator. The United Stand boasts 2.2 million YouTube subscribers, with That’s Football commanding a further 1.4 million subscribers.
The Overlap have reportedly acquired the channels for a seven-figure sum. Goldbridge’s high profile was previously demonstrated by That’s Football being awarded the rights to broadcast a selection of Bundesliga games this season.
In December, the Daily Mail reported that, through his OMS Investments Limited company, Goldbridge had paid himself £1.5million between December 2023 and December 2024. However, the report added that the company accounts did not relate to The United Stand.
Spats with pundits
Several pundits have taken issue with Goldbridge’s work over the years. The Ovelap co-founder Neville admitted to previously criticising “those bloody YouTubers” until launching his own channel. Meanwhile, former United star Paul Parker has questioned Goldbridge’s affinity for the club in the past.
“I don’t like what Mark Goldbridge is doing,” Parker told Bonus Code Bets in 2023. “It’s a problem. Everyone has to make a living but you have to be very, very thick-skinned to make money off the back of something you don’t like.
“He has no relationship to Man United, he is a Nottingham Forest fan. It’s an incredible skill to do that, actually… to make money on the back of something you don’t like.
“He is attacking the club, the manager and the owners of a football club that you don’t even love. He has no inner feeling with the club and it’s a scary but incredible feeling to have to be that invested in a club that you don’t support.”
The YouTuber was raised in Nottinghamshire. However, he has repeatedly denied suggestions that he is not a United fan.
Gary Neville U-turn
The Overlap’s acquisition of The United Stand and That’s Football represents a major shift from Neville. Following his “bloody YouTubers” admission, a reported seven-figure deal has been struck as the pundit looks to expand his media network.
In a statement, Neville said: “We are building what we believe will become one of the most exciting Independent football communities in the world – one that gives fans direct, personality-led content. The United Stand and That’s Football are two of the best-known football channels on YouTube, and our intention is to develop them into the most compelling Manchester United and football news channels in the market.”
On working with Goldbridge, he told Broadcast Now: “Mark has criticised me more than most, but we don’t have to agree. He knows what he does and he’s got to carry on criticising me. That’s how the world works.”
Two new formats on The United Stand have been announced: Stick to United, featuring ex-pros and journalists, and The Daily United. That’s Football will also be relaunched as a daily news podcast. These changes are expected to be launched in the summer.
In a statement about the deal, Goldbridge said: “I’ve spent the last 10 years building The United Stand for Manchester United fans and That’s Football for all fans, and I’m prouder of that than anything I’ve ever done. This deal is about what comes next. The Overlap has the ambition, the credibility, and the resources to help me take what I do to the next level.”
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