Gorse on Edinburgh’s The Pleasance has been open for just a few months and gone viral thanks to its Northern Irish treats
A Northern Irish bakery which launched on a busy Edinburgh street just months ago has been forced to rebrand, following what it says it the threat of legal action from another firm of the same name.
Gorse, the Northern Irish-inspired bakery which opened on The Pleasance in the Scottish capital in April, says it will be changing its brand name – though ‘its character or identity’ will remain the same. The proprietors have revealed that another company, situated 530 miles away, has contacted them about the Gorse name.
It’s believed the other establishment sharing the name operates in Newquay, England, reports Edinburgh Live. Edinburgh’s Gorse Bakery has gone viral in its short time trading with fans flocking to try its unique versions of Northern Irish classics like Fifteens, Irish stout spelt cake, soda farls, and Tayto cheese and onion pastries.
Edinburgh Gorse’s proprietor, who signs off social posts as ‘Your Belfast Girl’, has determined their funds are ‘far better spent on talented bakers and front of house team than watching it disappear into legal fees’.
In a social media statement, the owners explained: “Almost a year ago now, we dandered along Pleasance, heady from the buzz of the Fringe and admired this wee spot that would eventually become ours. A Northern Irish bakery felt risky (will people get it? ! ), and a relatively quiet street that’s only really busy in August felt even riskier (will people even come? ! )
“But looking up at the crags and Arthur’s Seat in all their glory gave me all the convincing I needed (husband took a weeee while longer! ) I’ve always been in absolute awe of nature, particularly along the North Coast of Northern Ireland and here in Holyrood Park. Gorse was the common thread running between my two homes. More recently, it became a familiar sight on the motorway between Belfast and Fermanagh throughout my granny’s cancer journey and eventual passing last year. A poetic reminder of her fierce resilience, and my own.
“Unfortunately, we’ve been left with little choice but to rebrand after another business threatened legal action over our name.Truth be told it’s been difficult to understand, particularly as other businesses in the same industry continue to coexist with the same name, but we’ve accepted that we simply don’t have the resources to fight it.”
“As sure as we are that nobody has accidentally turned up at our Northern Irish bakery in Edinburgh instead of a sourdough bakery 530 miles away, we’ve concluded that our money is far better spent paying our talented bakers, front of house team and suppliers than watching it disappear into legal fees. Fundamentally, we’re just a wee business that cares deeply about bringing a little bit of Northern Ireland to Edinburgh through our baking, coffee and hospitality. Those who truly know us to our bones already understand that.
“So, our name will soon change. Our character and identity won’t. To me, it’s only strengthened my belief in what we’ve built, and just another chapter in our story that I’m excited to share with you.”
Supporters were swift to rally behind the business.
One follower wrote: “No matter what your name change is, my boyfriend and I are super excited to come and try your coffee and pastries when we visit Scotland in September! ! It’s been one of the local spots I’m most excited about seeing.”
Another sympathised: “What a shame for you. The name has such a lovely story and meaning behind it. I hope you’ve managed to find a new one that holds a personal meaning for you too.”
While a third simply remarked: “We came today – not for the name. For the outrageously good coffee, pastries and cakes.”
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