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Beat the Streets rolls out to more UK locations

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By Kath Hudson    07 Mar 2026

Beat the Streets launches in five more locations this spring

Founded by Dr William Bird, it turns every journey into a game

Offering free participation, it has been proven to engage individuals from the most deprived communities

In 2025, social value was calculated at £321.80 per adult

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Beat the Streets has announced plans to launch in a number of new towns this spring.

Bloxwich launched in February and will be followed by Colchester on 11 March. Hendon and Grangetown; Penzance and St Austell will all launch later this month.  

Beat the Streets turns towns and cities into a giant game with friendly competition to see how far an individual or their team can walk, run or cycle around their community, turning every journey into a game.

First introduced near Reading in 2013, it has now reached two million adults and children in more than 200 places across the world. 

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It was the brainchild of Dr William Bird, who founded Intelligent Health in 2010 to create a world where every community is designed for health, and every individual has the agency and the environment to flourish. 

An analysis of nine programmes in 2024/25 showed that 40 per cent of registered participants came from the 20 per cent most deprived communities. Children from the most deprived areas (IMD 1–2), demonstrated a 7 per cent reduction in the proportion classified as less active and the rate of children achieving more than 60 minutes of daily activity increased by 8.4 percentage points. 

On average, programmes engage 12 per cent of the population and 68 per cent of adult players were women.

The social value was calculated at £321.80 per adult participant and extrapolated to 54,365 adult players this generated an estimated wellbeing value of around £17.5 million.

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The game is free for all players and for partners purchasing the programme for their area, the average cost to engage a participant was £12.73 in 2024/25.

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Stade Brestois vs Le Havre Prediction and Betting Tips

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Stade Brestois will host Le Havre at the Stade Francis-Le Bre on Sunday in another round of the 2025-26 Ligue 1 campaign. The home side have had mixed fortunes this season, although results recently have improved, as they sit ninth in the table, seven points adrift of the European qualification spots.

Fresh off an impressive 2-0 victory over Champions League-chasing Olympique Marseille a fortnight ago, Brest recorded back-to-back league victories for the first time this year last weekend, edging Metz 1-0. Les Pirates looked poised for a difficult outing at the Stade Saint Symphorien following a first-half red card for Daouda Guindo, but rose to the challenge, with Ludovic Ajorque finding the net for a second game running to secure victory for Eric Roy’s men.

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Le Havre, meanwhile, have struggled for results this season but remain hopeful of recording a more comfortable finish than they managed last term, when they avoided the drop by just one point.

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Le Club Doyen welcomed defending champions and league leaders Paris Saint-Germain to the Stade Oceane last time out and predictably faltered, falling 1-0, with goalkeeper Mory Diaw making multiple key saves to prevent a much heavier defeat.


Stade Brestois vs Le Havre Head-to-Head and Key Numbers

  • There have been 37 meetings between the two teams, with Brest winning 17 of those encounters and Le Havre claiming eight victories, while the remaining 12 contests ended in draws.
  • Le Havre won 1-0 when the two teams met earlier in the campaign, ending their five-game winless streak against Brest.
  • Only Auxerre (19) have scored fewer goals in Ligue 1 this season than Le Havre’s 20.
  • Brest, meanwhile, have scored 32 goals in the division so far, the fewest of any team in the top half.

Stade Brestois vs Le Havre Prediction

Les Pirates have collected three wins and two draws from their last five matches after losing four of their previous five. They have also won five of their last six home games and will head into Sunday’s fixture with confidence sky-high.

Le Club Doyen, meanwhile, are on a run of back-to-back defeats and have won just two of their last seven matches, with a herculean effort needed on Sunday if they are to avoid defeat.

Prediction: Stade Brestois 2-0 Le Havre


Stade Brestois vs Le Havre Betting Tips

Tip 1 – Result: Brest to win

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Tip 2 – Goals – Over/under 2.5 – Under 2.5 goals (Five of the hosts’ last six matches have produced fewer than 2.5 goals)

Tip 3 – Both teams to score: No