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College hoops fans react to Azzi Fudd signing latest NIL deal with Jordan Brand ahead of March Madness

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UConn guard Azzi Fudd signed an NIL deal with Jordan Brand, it was announced on Friday. The NIL deal comes on the heels of the Huskies completing their 2025-26 regular season with an unbeaten 31-0 record.

“I grew up watching what the Jumpman meant to basketball and to the culture around the game, so becoming part of the Jordan Brand family represents what I am stepping into and the greatness that I aspire to be,” Fudd said in a statement. “To wear the same logo that so many legends have worn is something I don’t take lightly.

“For me, it’s about honoring that legacy while also helping show what the next generation of women’s basketball looks like. I’m excited to keep pushing my game forward while representing Jordan Brand with pride. And I hope that I continue to inspire young girls who dream of playing at the highest level.”

When fans caught wind of Fudd’s link-up with the Jordan Brand, they had some interesting reactions.

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“Unfathomable aura,” one tweeted.

@SoleRetriever @StorrsCentral @azzi_35 @Jumpman23 unfathomable aura

“Fudd around and find out,” another added.

“Fantastic congratulations,” a third commented.

Here are a few more reactions:

“Huge for women’s hoops + NIL. Jordan Brand picking Azzi feels inevitable—can’t wait to see what she’s rocking on-court,” one wrote.

“Yay!!! That’s sturdy,” another added.

“LFG!! Congrats Azzi!!” a user tweeted.

Fudd ended the regular season averaging 17.9 points, 3.0 assists and 2.6 rebounds. She is expected to play a key role for the Huskies

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Azzi Fudd’s UConn will face Georgetown in Big East Tournament quarterfinals

NCAA Womens Basketball: UConn guard Azzi Fudd  Source: ImagnNCAA Womens Basketball: UConn guard Azzi Fudd  Source: Imagn
NCAA Womens Basketball: UConn guard Azzi Fudd Source: Imagn

Azzi Fudd’s UConn (31-0, 20-0) will face Georgetown (14-16, 6-14) in the Big East Tournament quarterfinals on Saturday. The game will tip off at noon ET from Mohegan Sun Arena in Uncasville, Conn.

The Huskies own the top seed in the Big East Tournament and earned a bye in the opening two rounds. Meanwhile, Georgetown owns the No. 8 seed and beat Butler in the second round of the conference tournament.