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Why Golf Pride wants to change the way you think about grips

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The grips on your golf clubs have long been something of an afterthought. Even during a clubfitting, there’s often little time spent dialing in your grips. At the end of the process, you’re usually asked a simple question — What grip do you prefer? — and then you’re on your way.

The folks at Golf Pride don’t think this is the most prudent approach. 

“We believe we’re designing equipment for your hands,” says James Ledford, Golf Pride president. “Not handles for your clubs.”

For Ledford, that distinction is more than semantics. Golf Pride thinks about grips as a true performance category, rather than just a finishing touch. While clubheads, shafts and balls have been studied for decades with standardized testing and performance metrics, grips have largely escaped the same level of scrutiny.

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“There really haven’t been established protocols for how to study grips the way the industry studies equipment,” Ledford says. “We all understand clubhead delivery numbers. We don’t really have those standards yet for grips.”

That gap is what Golf Pride wants to close.

Instead of treating grips as passive components, the company is approaching them as active performance tools that influence strike quality, consistency and, most importantly, confidence. In Ledford’s view, the grip shouldn’t be the final decision in the fitting process, but the starting point. Most golfers think about the clubhead first, then work their way up the shaft, and only finally consider the grip. The company is deliberately flipping that order.

At Golf Pride’s state-of-the-art Performance Lab in Pinehurst, N.C., players go through a Tour-level grip fitting that takes into account hand size, climate conditions, texture and firmness to narrow down possible grip choices. Then it’s time to actually hit shots on a simulator until you find the grip that feels the best for your swing. It soon becomes clear just how influential the grip can be.

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“This is where we’re really trying to understand grips as equipment,” Ledford says. “It’s about building real data around how grips influence performance.”

For years, grips have been the quiet constant in the bag. Golf Pride is betting that once golfers start treating them like real equipment — not an afterthought — that silence won’t last much longer.

Golf Pride MCC Grip
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Golf Pride MCC Grip

The MCC™ (New Decade® MultiCompound) is an innovative hybrid grip that fuses the positive performance of rubber and cord. The MCC boasts the Golf Pride® exclusive Brushed Cotton Cord in the upper hand area for firm all-weather control, and a performance rubber material in the lower hand for ultimate feel and responsiveness.

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Bolivar vs Deportivo La Guaira Prediction and Betting Tips

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Club Bolivar host Deportivo La Guaira at the Estadio Hernando Siles on Tuesday for their second game of the CONMEBOL Copa Libertadores group stages. El Más Grande began their campaign with a 1-0 loss to Independiente Rivadavia on 8 April as Carlos Lampe’s second-minute own goal was enough to down them.

Adding insult to injury was a red card for Jesus Sagredo in the 72nd minute, as the defender will now be sidelined for matchday two.

Flavio Robatto’s side picked themselves up over the weekend to beat Academia del Balompie Boliviano in the Bolivian Primera Division to make it two wins from two in the new season.

The La Paz outfit will be hoping to carry that momentum into the Copa Libertadores stage to pick up their first win and get their campaign up and running.

Deportivo also failed to win their opening match of the group stages, drawing 0-0 with Fluminense, who endured a frustrating game despite dominating the proceedings. The Brazilian giants had 61% of possession, mustered 14 shots, of which seven were on target, but couldn’t find the back of the net even once.

Their Venezuelan rivals spent much of the time on the back foot and were fortunate due to some wasteful finishing from their mighty hosts.


Bolivar vs Deportivo La Guaira Head-To-Head and Key Numbers

  • This marks the first official meeting between Bolivar and Deportivo La Guaira.
  • Club Bolivar have faced a Venezuelan side on eight occasions, never losing. They’ve won six times and drawn twice (both against Minervae).
  • Meanwhile, Deportivo La Guaira face a Bolivian side for the first time.
  • Bolivar’s Jesus Segredo will be suspended from the clash after getting sent off on matchday one.
  • Since the beginning of Apertura in February 2026, Deportivo La Guaira are unbeaten in 12 games in all competitions, winning six.

Bolivar vs Deportivo La Guaira Prediction

Deportivo have been a tough nut to crack this season, with no side being able to get the better of them.

Their stoic defense has made up for their lack of goals in 2026. Bolivar have the home advantage but may end up with a draw here.

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Prediction: Bolivar 1-1 Deportivo La Guaira


Bolivar vs Deportivo La Guaira Betting Tips

Tip 1 – Result: Draw

Tip 2 – Goals over/under 2.5: Under 2.5 goals

Tip 3 – Both teams to score: Yes

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