Julian Sayin’s family group chat was blowing up.

A video of Sayin went viral after one of his classmates recorded him introducing himself during the discussion portion of an online sports marketing class in the first week of school. The students had been asked to share their wellness habits. Instead of identifying himself as Ohio State’s starting quarterback or a Heisman Trophy candidate, Sayin kept it as low-key as possible.

He tried to be a normal college student.

“My name is Julian Sayin, I just prefer Julian,” he began. “My major is sport industry. I wouldn’t really say I want to change too much about my physical activity — I feel like I have a pretty good routine, I’m pretty active, I play sports. And one interesting thing about me is I love to play golf and I love playing pickleball.”

The video spread quickly across social media, in part because of how casual Julian was, but his family wasn’t surprised by it.

“It’s very Julian,” his older brother, Aidan Sayin, told me with a chuckle. “He’s not going to give you much detail, but just be humble and to the point. We all had a good laugh.

“The ‘I prefer Julian’ line was hilarious, but that’s just him. We joke that [his humor is] similar to Larry David. We always watch ‘Curb Your Enthusiasm,’ and say he sort of emulates that same character.”

Julian’s no-ego personality might be the opposite of what you’d expect from someone at the center of the college football universe. He tries to fly under the radar and never tells anybody who he is if they don’t already know. Fans loved the video and plenty of them flooded the comment section on the social media post.

“The video itself encapsulates a lot about him,” Aidan said. “He’s not concerned with the spotlight. To be honest, he doesn’t even like it. Whenever we’re out and about in Columbus, he keeps his hat on, his head down, and just wants to get his açaí bowl.”

Julian has been that way for as long as those closest to him can remember. It’s part of what makes him so effective on the field.

He’ll need to keep that level head as he enters his second season as a starter at Ohio State, where a talent-laden roster is chasing its second national championship in three years. The top-ranked Buckeyes have a challenging schedule ahead with their first major test coming Saturday when they visit Arch Manning and No. 4 Texas in one of the biggest games on the Week 2 slate.

‘It Always Came From Within’

Julian is the baby in a family of high achievers. He’s the starting quarterback on the No. 1 team in the country and is a front-runner to win the Heisman after finishing in fourth place last season. But he’s striving to be as accomplished as his three older siblings.

“I think he was always kind of scrappy and trying to follow along,” Sayin’s mom, Karen Brandenburg, told me. “I don’t know how to describe it — it’s kind of like, ‘Don’t think you’re all that.’”

Julian Sayin warms up before Ohio State’s Week 1 game against Ball State. (Photo by Jason Mowry/Icon Sportswire via Getty Images)

Julian’s eldest sister, Bailey, played soccer at the University of Chicago before attending the Cambridge School of Art in England. His sister Jocelyn attended the University of Edinburgh in Scotland, where she earned a degree in data analytics. After returning to the United States, Jocelyn took an interest in her youngest brother’s career, joining him on several college visits to LSU and Ole Miss. Now, alongside their mom, Jocelyn helps manage Julian’s NIL and marketing deals. She also earned a master’s degree in sports management from Ohio State and is pursuing her doctorate.

Aidan played football at the University of Pennsylvania, where he graduated with honors from Wharton. He went on to play for the Columbus Aviators of the UFL and is now considering continuing his football career in Japan or Europe.

When asked whether the household she and her husband, Dan, created while raising their children influenced their ambition, Brandenburg paused for a moment. She’s Type A; Dan is more laid back. Maybe, she thought, it started with Bailey, who from a young age was determined to play on the best soccer teams. That drive might have trickled down to the rest of the siblings.

“I don’t know,” Brandenburg said. “But it always came from within. We didn’t have to push. We never had to say, ‘You’ve gotta go to practice.’ They just always sought after things on their own, which made parenting really easy. We’ve been really lucky that they push each other.”

With success comes praise, and the Sayin kids aren’t particularly comfortable with compliments or being celebrated. When Jocelyn was finishing her master’s program, Brandenburg suggested they attend her graduation. Her daughter immediately pushed back: “No, no. When I get my doctorate, we’ll go to graduation.”

Julian is much the same way. The only feedback he really wants to hear — positive or negative — comes from his coaches and teammates. Even an email from an Ohio State fan in Dayton simply wanting to tell Julian that he had played great didn’t feel right to him.

‘On To The Next’

Thadd MacNeal — who was both Julian and Aidan’s coach at Carlsbad High School outside of San Diego and is close with the Sayin family — was at Ohio State’s 38-14 win over Penn State last year and sat in on the post-game press conference. He remembers reporters asking Julian about his passing percentage — 87% on a near-perfect 20-of-23 passes — in addition to 316 yards and four touchdowns.

“And he literally said, ‘Well, that’s because I have great protection, because my receivers catch every ball, and they’re so productive,” MacNeal told me. “It’s always deflecting to other people. That’s just how he operates.”

When Julian won Elite 11 — a premier high school quarterback competition — in June 2023, his mom wanted to take him out to dinner. He had beaten out Dylan Raiola, the top-rated quarterback recruit in the 2024 class at the time. But Julian declined. There was a tournament about 30 minutes away, and he wanted to go play in it instead.

This story came up during one of Julian’s visits to Alabama while he and his family were sitting in Nick Saban’s office. Julian enrolled at Alabama early in January 2024, but on his first day of classes, Saban announced his retirement, prompting the quarterback to enter the transfer portal and head to Columbus. 

Sayin runs against Ball State in Week 1 to score a three-yard touchdown in the Buckeyes’ win. (Photo by Nick Cammett/Getty Images)

“Nick [Saban] said, ‘Hey, I heard you won Elite 11,’” Brandenburg recalled. “And Julian’s like, ‘Yeah.’ And I said, ‘I tried to take him out to dinner and celebrate.’”

“Nick just looked at Julian, and Julian goes, ‘On to the next thing.’ And Nick Saban’s like, ‘Yeah, that’s one thing. On to the next.’”

That attitude, Brandenburg said, is part of what makes Julian different.

“I don’t know what made him that way,” Brandenburg added. “But it’s good. It keeps us grounded, too. There’s always the next thing. 

“I’m really trying to learn from him.”

‘Calm And Locked In’

Those traits serve Julian well on the field. He’s calm in big moments and doesn’t let the stage get too big.

He’s already off to a fast start this season, completing 21-of-25 passes for 320 yards and three touchdowns before coming out midway through the third quarter in Ohio State’s season-opening 56-3 romp of Ball State. Julian also scored his first rushing touchdown of his collegiate career on a fourth-and-goal to make it 21-0 early in the second quarter.

“He seems even more relaxed and confident this year,” Brandenburg said. “He’s very calm and locked in.”

Last year, his first as a starter at Ohio State, Julian completed 77% of his passes and averaged 27.9 attempts per game, the best mark in the country. He threw for 3,610 yards with 32 touchdowns and eight interceptions, leading the Buckeyes to a 12-2 record and impressive wins over Texas and Michigan. They lost to eventual national champion Indiana in the Big Ten title game and runners-up Miami in the College Football Playoff quarterfinal.

The year before, Julian played in four games as Will Howard’s backup, completing 5-of-12 passes with one touchdown on an Ohio State team that ultimately won the national championship.

Those experiences have helped Julian grow and develop into an even better player. Transforming his body during the offseason, he’s stronger, more poised, and Ohio State coach Ryan Day said this summer at Big Ten Media Days that he’s carrying himself with “a different look in his eye.” 

Ohio State offensive lineman Luke Montgomery, Sayin, running back Bo Jackson and offensive lineman Carson Hinzman celebrate after a touchdown against Ball State. (Photo by Jason Mowry/Icon Sportswire via Getty Images)

Buckeyes center Carson Hinzman has seen it too.

“I mean, that dude can roll now,” Hinzman told reporters last month. “When he’s talking in the huddle, the confidence he has. Being able to zip that ball, you hear it literally whistle behind your ear, and it gives us confidence to have a quarterback who can go out there and have a little bit of swagger about him.”

No matter what happens this season — whether Julian wins the Heisman, Ohio State falls to Texas on Saturday or the Buckeyes run the table — his mindset will remain the same. It always has.

“I think sometimes bravado or being the star quarterback works, too,” Aidan said. “But for the most part, teammates want to see someone who is about the team and isn’t all about themselves. He’s just about playing football. He doesn’t care what else goes along with it. He just wants to play football and do his best this week.”