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Why Parker Hillis Feels the Time Was Right for To Rebrand SportsRadio 610 To 95.7 The Fan

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Today marks a new beginning for Audacy’s sports talk brand based in Houston, Texas. For 32 years, SportsRadio 610 has been known as Houston’s sports talk leader. But today, the brand and signal are forever changed as Audacy officially launches 95.7 The Fan with the kickoff of the Houston Texans’ 25th season set to begin. A moment that was in the works for years under the leadership of Brand Manager Parker Hillis.

“The timing ended up being perfect because of our amazing partnership with the Houston Texans,” said Parker Hillis, brand manager of 95.7 The Fan. “For us to start our new era at the start of an incredible era for them, it’s poetic for us. It made all the sense in the world to share in that moment with them. It’s football Christmas for us and the perfect storm in putting this all together.”

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95.7 The Fan is the latest example of Audacy ensuring the company’s top sports talk outlets are being served to an FM audience. The station serves as Audacy’s 23rd sports talk brand on the FM dial, with several joining the ranks beginning this year in Chicago, Buffalo and Los Angeles.

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For Hillis, who’s been serving as brand manager of 95.7 The Fan since May 2022, the shift to FM has been a long time in the making.

“It’s ultimately been a really long process. I’ve been lobbying for the move since day one when I began,” said Hillis. “We’ve been putting the pieces in place for eighteen months to two years. It was a slow process because it wasn’t a question if we were ready. It was a question of where do we go regarding the brand and signal.”

A Long Road To FM

While discussions had taken place over several years, the shift to FM did not become a realistic possibility until recently. Hillis said recent changes in Audacy management helped change that. The company’s increased focus on building sports talk brands on FM also played a key role. Those shifts moved the conversation from a possibility to a potential reality.

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Finally, the moment came when approval was granted. For Hillis, it was a special moment to get across the finish line.

“The hardest part for me was keeping it quiet and under wraps for a handful of months,” noted Hillis. “I knew how exciting it was going to be for my team. Six months ago, I noticed the tides beginning to turn. To get the confirmation it was happening about three months ago was exciting.”

The opportunity for a legacy brand to shift to FM is unique. With that goal in mind following his arrival in Houston four years ago, Hillis approached building the brand in preparation for when the opportunity would arrive. While the Houston market does have sports talk on the FM dial, Hillis says the market desired more.

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“For Houston, this is a gamechanger. I felt for a long time this market has been desperately in need for a true full market FM sports brand. We have such a rabid fanbase, that the market has been underserved,” said Hillis. “We’ve been operating as a station that was ready to go on the FM dial. We were just waiting for the opportunity by being FM ready. Had there been one, we probably would already be there.”

While the branding is evolving around the new FM signal, the station will retain its legacy 610 AM position. That preserves more than three decades of familiarity among Houston sports fans. Hillis and Audacy followed a similar path by keeping the AM signal alongside the shift to FM.

Hillis noted that over the past several months, research with focus groups showed that while the shift to FM was desired, a section of the audience still preferred what they’ve always known.

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“The AM represents a handful of things with us. First and foremost, a level of consistency. It didn’t make sense to get rid of a legacy brand that’s been around for 32 years,” said Hillis. “We’ve received some feedback where maybe ten percent still prefer listening to their sports talk on the AM dial. There’s something nostalgic about that, and that’s really cool.”

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A Fresh Look

He also noted that having the brand on both AM and FM creates opportunities to eventually split the brands. In addition, that approach could provide additional room for growth. Hillis said there are currently no plans for another rights deal on either dial. However, retaining the AM signal provides Audacy with additional options.

Unlike other Audacy sports talk brands shifting to FM, 95.7 The Fan is not just shifting to the FM band but also rebranding as The Fan. Moreover, the brand is synonymous with Audacy, stemming from WFAN in New York City. To date, 95.7 The Fan will be the 13th Audacy sports talk brand using The Fan branding.

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“Over time we just got generically lumped in with the casual listener as ‘Sports 610.’ There hasn’t been a ton of separation. To us, there’s a power to having a unique and strong brand name like ‘The Fan’ or ‘The Ticket’ or ‘The Game.’ We had to determine what’s the value of SportsRadio 610 versus the value of a strong, well-regarded, more widespread sports brand name like ‘The Fan,’” explained Hillis.

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Of anything regarding the shift to FM, Hillis noted that in the final stages of planning, the conversation about shifting to ‘The Fan’ was the item that took the most time and effort.

“The Fan speaks to the foundation and philosophies of what our radio brand is. We are a voice for fans and a place they can come to connect. This station is a collection of Houston sports fans walking these halls,” said Hillis. “I’m sure there will be questions regarding why go with a brand name that exists around the country. For me, that brand speaks to who we are and it’s a bonus that we get to share that moniker with so many strong stations around the country.”

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With the rebrand comes a new look and a new logo as well. Hillis admits he’s not the most savvy graphic artist and admitted to using AI for early mockups of what he envisioned. In the end, Hillis said the logo was the element of this process he was most proud of. He noted every element of the logo has some tie to the Houston area, building on the connection the station has with the sports fans that encompass it.

“The light blue represents the city of Houston. The tile pattern is also an homage to the city as well,” said Hillis. “For a Houstonian that sees our logo, our hope and expectation is they see that light blue and tiles and know instantly this is Houston’s sports station. It’s a tip of the cap to the city.”

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Serving Space City

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Hillis says he doesn’t feel any added pressure with the switch to FM but instead approaches it as a unique opportunity. 95.7 The Fan is taking over an FM signal that was the cluster’s best-performing FM music brand in 95.7 The Spot.

Typically, when a sports talk station shifts to an FM signal, it replaces an underperforming music brand. Hillis credited The Spot’s successful run in attracting audiences and hopes to continue building upon that foundation.

“The Spot has been incredible. It’s been a powerhouse. Yes, it’s certainly a risk, but a risk that ultimately corporate and the building felt was taking for us. We believe in the power of the Houston sports audience,” said Hillis. “This is a statement that I believe that there is power in the sports talk brand unlike any other time in the past. That’s the opportunity in front of us… We’re stepping into big shoes, but it’s not pressure.”

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For Hillis, the launch of 95.7 The Fan represents more than a frequency change or a new logo. It is the culmination of a vision that began when he arrived in Houston and an opportunity to take a brand with more than three decades of history into its next chapter.

SportsRadio 610 will continue to live on the AM dial, preserving the identity and connection that generations of Houston sports fans have come to know. But on FM, 95.7 The Fan has the chance to introduce that connection to an even larger audience.

“I’m the most aggressive and optimistic person you’ll find about our product and our team. I fully expect us to win and be not just competing against the other sports stations in market, but the top stations across the demographic,” said Hillis. “I truly believe we have what it takes to be a number one station in men and adults… There’s a lot of buzz and we couldn’t be doing this at a better time.”

The timing only adds to the significance. As the Houston Texans begin their 25th season, 95.7 The Fan is beginning its first. For Hillis, that makes the launch feel less like an ending and more like the start of something much bigger.

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After 32 years as SportsRadio 610, Houston’s sports station now has a new frequency, a new identity and a new opportunity. The signal has changed. The mission hasn’t. The next era of Houston sports talk begins today.

Barrett Media produces daily content on the music, news, and sports media industries. Sign up for our newsletters to stay updated and get the latest information right in your inbox.

John Mamola

John Mamola

John Mamola

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John Mamola is Barrett Media’s sports editor and daily sports columnist. He brings over two decades of experience (Chicago, Tampa/St Petersburg) in the broadcast industry with expertise in brand management, sales, promotions, producing, imaging, hosting, talent coaching, talent development, web development, social media strategy and design, video production, creative writing, partnership building, communication/networking with a long track record of growth and success. He is a five-time recognized top 20 program director in a major market via Barrett Medi’s Top 20 series and has been honored internally multiple times as station/brand of the year (Tampa, FL) and employee of the month (Tampa, FL) by iHeartMedia. Connect with John by email at John@BarrettMedia.com.

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The post Why Parker Hillis Feels the Time Was Right for To Rebrand SportsRadio 610 To 95.7 The Fan appeared first on Barrett Media.

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Save on select Ping Scottsdale putters

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Man United handed double boost as £42.7m agreement reached and Liverpool ‘pull out of race’

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Manchester United have been linked with a transfer interest in PSG winger Ibrahim Mbaye this summer, but face a lot of competition.

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Manchester United have been handed a double boost in their hopes of signing Paris Saint-Germain winger Ibrahim Mbaye. United have been linked with an interest in the highly-rated 18-year-old this summer, and have reportedly made contact over a possible transfer.

There is, however, a lot of competition for the teenager, with Liverpool, Bayern Munich, Porto, RB Leipzig, Bayer Leverkusen, Borussia Dortmund, Roma and Aston Villa. Latest reports suggest that Liverpool have now pulled out of the race, deeming a deal for him too expensive.

Speaking on his YouTube channel, Fabrizio Romano claims that Andoni Iraola’s side have stepped away from a possible transfer after holding talks with agent Jorge Mendes. They withdrew their interest after reportedly being quoted a price of €200 million (£171m) for both Bradley Barcola and Mbaye.

While a deal for Barcola would represent the majority of that fee, reports claim that PSG are asking for between €40 and €50m (£34.2m-£42.7m) for Mbaye. It’s a price Liverpool feel is too high, leading them to withdraw their interest.

It’s a situation United could look to take advantage of, especially given PSG’s latest transfer activity. The Athletic reports that the European champions have agreed a £42.7 million fee with Barcelona to sign Ferran Torres.

FOLLOW OUR MAN UNITED FB PAGE! Latest news and analysis via the MEN’s Manchester United Facebook page

His arrival at les Parc des Princes is only going to reduce the Mbaye’s playing time further, and therefore make PSG more open to a sale. AS reports that the club could even be open to sanctioning a loan move.

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The winger was an unused substitute for PSG’s 2-1 European Super Cup win over Aston Villa on Wednesday night. That’s despite him scoring the team’s goal in the 1-1 pre-season draw against United just four days earlier.

Mbaye made 31 appearances in all competitions last season, scoring three goals and providing two assists. But of those appearances, just 11 were in the starting XI.

He mainly plays on the right, but is also able to play on the left. If United do manage to win the race for him, he will join the likes of Marcus Rashford, Bryan Mbeumo, Amad, Patrick Dorgu and Shea Lacey as wide attacking options for Michael Carrick this season.

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United are back in pre-season action on Saturday when they take on AC Milan (3.45pm kick-off), a game which could see Rashford make his return to action for the club.

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How to stop Vaibhav Sooryavanshi? Harbhajan Singh reveals the only way

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How to stop Vaibhav Sooryavanshi? Harbhajan Singh reveals the only way
Vaibhav Sooryavanshi (AP Photo)

NEW DELHI: India spin great Harbhajan Singh believes there is only one way to tackle Vaibhav Sooryavanshi’s extraordinary strokeplay — attack the 15-year-old and go for his wicket rather than trying to contain him.Sooryavanshi has quickly established himself as one of the most exciting young batters in the game, with Harbhajan admitting he has never seen a player dominate at such a young age.“Vaibhav Sooryavanshi is extraordinary. He is a unique player. I have not seen a player like him before, one who can dominate the world at 14-15 years of age,” Harbhajan told PTI in an interview.The Rajasthan Royals prodigy became the youngest player in IPL history when he debuted at 14 in 2025 before smashing a 35-ball hundred against Gujarat Titans to become the youngest batter to score a century in men’s T20 cricket.His rise continued this year when he became India’s youngest international debutant at 15 years and 99 days.

‘The only way to survive is to attack him’

Sooryavanshi’s fearlessness was on full display during the IPL when he hit the first deliveries from premier pacers Jasprit Bumrah and Pat Cummins for sixes.For Harbhajan, the fact that elite bowlers are forced to think about where to bowl to a teenager is itself a remarkable statement.“When the world’s top bowlers are bowling to him, they are actually thinking about where to bowl. That itself is a big, big statement,” he said.So how should a bowler approach Sooryavanshi?“The only way to survive is to attack him. You go at him and you take his wicket,” Harbhajan said. “It may not work all the time. Sometimes you might even get smashed. He would’ve hit sixes. But that is part of the game. You have to accept that he’s good.”Harbhajan said he would not allow Sooryavanshi’s batting to dictate his field settings in the powerplay.“I won’t set the field according to what he’s doing. I’ll set the field according to what I’m doing. If I bowl to escape, I won’t be able to get him out,” he said. “You go at him and you take his wicket. You might get success, you might not. That’s just a matter of time. You have to accept that he’s good.”

‘The next ball should be about how to get him out’

Harbhajan believes the challenge is as much mental as tactical, with Sooryavanshi capable of making experienced bowlers question themselves.“But still, the next ball should be about how to get him out,” he said.The former India spinner’s advice reflects the unusual challenge posed by Sooryavanshi, whose attacking approach means opponents cannot simply rely on defensive fields or containment.For Harbhajan, accepting that the teenager may score boundaries is part of the risk that comes with taking the aggressive route.

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Canadian Open final: Iga Swiatek beats Elena Rybakina to win first WTA title of season

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Iga Swiatek secured her first WTA title of the season with a straight-set victory over Elena Rybakina in the final of the Canadian Open on Thursday.

The six-time Grand Slam winner was cheered on by the crowd in Toronto as she beat world number two Rybakina 6-2 6-3.

Australian Open champion Rybakina struggled in the opening set and made 12 unforced errors, while Swiatek, 25, broke the Kazakhstan player’s serve twice – and saved two break points of her own.

In the second set, Rybakina, 27, was unable to break world number eight Swiatek, and the Polish player clinched her 26th career title in one hour and 15 minutes.

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“It means so, so much to me because the past months were not easy,” said Swiatek, who will return to the top five in the rankings following her first Canadian final victory.

It has been a tough campaign for Swiatek, who will be looking to claim her first Grand Slam title since her dominant win in the Wimbledon final last year when the US Open starts later this month.

She advanced to the quarter-finals in Melbourne in January but was beaten by eventual champion Rybakina. In the French Open and this year’s Wimbledon, she only reached the fourth and third rounds respectively.

She appointed Spaniard Francisco Roig, who previously worked with Rafael Nadal and Emma Raducanu, to her coaching team in April.

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Swiatek says it can be challenging to contend with external criticism while searching for her best form.

“I’m really happy that I kept focusing on growing, changing my game a little bit, improving despite all the opinions that many people have about me every day on the internet,” said Swiatek.

“It’s not easy to deal with all of that.”

Rybakina led 2-1 in the second set before Swiatek won five of the final six games to end the match as champion.

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Runner-up Rybakina had one ace and four double faults, hitting just 13 winners and making 23 unforced errors in total.

“I tried my best but it wasn’t enough,” said Rybakina, whose previous three matches went to three sets.

Meanwhile, Great Britain’s Katie Boulter earned her first career win at the Cincinnati Open by defeating American Katie Volynets 7-5 0-6 6-4 in the first round.

After sealing her first victory since June, 30-year-old Boulter will face Wimbledon champion and sixth seed Linda Noskova in the second round.

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When and where to watch India vs Sri Lanka live

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IND vs SL Test series: When and where to watch India vs Sri Lanka live
Shubman Gill and Dhananjaya De Silva (Agency Image)

India will begin their two-match Test series against Sri Lanka on Saturday, August 15, with the first match set to take place in Galle.The series comes at an important stage for India’s Test side. While Gautam Gambhir’s tenure has brought major success in white-ball cricket, including the Champions Trophy in 2025, the Asia Cup and the T20 World Cup, India’s recent Test record has been a concern.India suffered home Test series whitewashes against New Zealand and South Africa, which have dented their World Test Championship campaign. Their red-ball schedule has also been limited this year. The Test against Sri Lanka will be only India’s second Test match of 2026, after their clash against Afghanistan in June ended inside two-and-a-half days.India will be hoping for a stronger showing in Sri Lanka as they look to rebuild their Test momentum.

When will India vs Sri Lanka first Test start?

The first Test between India and Sri Lanka will begin on Saturday, August 15.The match is scheduled to start at 10 AM IST.

Where will India vs Sri Lanka first Test be played?

The opening Test will be played at the Galle International Stadium in Galle, Sri Lanka.

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Where to watch India vs Sri Lanka Tests on TV in India?

The two-match Test series will be broadcast live on the Sony Sports Network in India. Coverage will be available in multiple languages.The series will also be available on DD Sports for viewers who have access to DD Free Dish.

Where to watch India vs Sri Lanka Tests online?

Fans who prefer to stream the matches can watch the India vs Sri Lanka Test series live on SonyLIV.

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India squad for Sri Lanka Tests

Shubman Gill (Captain), KL Rahul (Vice-Captain), Yashasvi Jaiswal, Rishabh Pant (WK), Dhruv Jurel (WK), Ravindra Jadeja, Kuldeep Yadav, Manav Suthar, Mohammed Siraj, Prasidh Krishna, Gurnoor Brar, Devdutt Padikkal, Saransh Jain, Auqib Nabi, Sarfaraz Khan.

Sri Lanka squad for India Tests

Dhananjaya De Silva (captain), Lahiru Udara, Nishan Madushka, Kamindu Mendis, Dinesh Chandimal, Pasindu Sooriyabandara, Sonal Dinusha, Niroshan Dickwella, Ramesh Mendis, Prabath Jayasuriya, Keshara Nuwantha, Milan Rathnayake, Asitha Fernando, Lahiru Kumara, Vishwa Fernando, Dilshan Madushanka.With India looking to revive their Test fortunes and Sri Lanka aiming to make the most of home conditions, the two-match series promises an important red-ball challenge for both sides.

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JGR vs Chris Gabehart, Spire lawsuit takes another turn as court date is set for counterclaims

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The ongoing legal battle between Joe Gibbs Racing, Spire Motorsports, and Chris Gabehart has taken another turn, with a hearing now scheduled to address the counterclaims filed against JGR. Renowned NASCAR journalist Bob Pockrass reported on X that the heading on whether to dismiss those counterclaims is set for August 26.

Earlier this year, JGR filed its $8 million lawsuit against its former competition director Chris Gabehart after he left the team to join Spire as its chief motorsports officer. The team accused Gabehart of taking confidential team information and violating his obligations to the organization after leaving for a leadership position with Spire. The case has since expanded to include claims and counterclaims from all sides.

Bob Pockrass on Thursday reported that a court date has been set to dismiss counterclaims filed by Spire and Gabehart and coach Joe Gibbs’ team.

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One of the counterclaims at the center of the upcoming hearing comes from Gabehart, who alleges that JGR did not pay him everything he was owed. Spire Motorsports has also filed counterclaims against JGR, with the team alleging that Coach Joe Gibbs’ team failed to reciprocate an arrangement involving car chief Cheddar Smith.

“A hearing on whether to dismiss counterclaims Chris Gabehart and Spire filed against JGR is set for Aug. 26. Gabehart claims include JGR didn’t pay him everything he’s owed, Spire claims JGR never reciprocated what it promised when Spire let car chief Cheddar Smith to go to 54.” Pockrass wrote.

A hearing on whether to dismiss counterclaims Chris Gabehart and Spire filed against JGR is set for Aug. 26. Gabehart claims include JGR didn’t pay him everything he’s owed, Spire claims JGR never reciprocated what it promised when Spire let car chief Cheddar Smith to go to 54.


JGR previously withdrew one of the allegations against Spire and Chris Gabehart

JGR has withdrawn its explosive allegations that its former employee Chris Gabehart is running or deeply involved in Spire’s competition strategy and decisions.

Last month, JGR released a statement noting that JGR withdraws their claim and acknowledged in a court filing that it “does not possess nonprivileged information sufficient to support the allegations.”

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In the filing, the JGR said:

“In discovery Spire Motorsports II, LLC (“Spire”) requested information supporting the allegations contained in paragraph 129 of the Second Amended Complaint. JGR responded to Spire’s request and concedes that it does not possess nonprivileged information sufficient to support the allegations contained in paragraph 129 of the Second Amended Complaint.”

The case is now moving toward a larger trial after legal teams have failed to reach an out-of-court settlement. U.S. District Judge Susan C. Rodriguez has scheduled a 9-day jury trial for the lawsuit to begin on February 1, 2027, right before the Daytona 500.