Meet the Influencers Courting the Australian Vote

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Online influencers might not change the way Australians vote in the looming federal election but they’ll almost certainly shape how and why political events become “news.” In a nation where up to 40 percent of users on popular platforms like YouTube and TikTok get their news from influencers, they’re likelyContinue Reading

Keeping It Real: Why Australia’s Labor Needs a Retuned Message

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Anthony Albanese and the Labor Party’s hope of clinging to government in 2025 hinges on dramatically reshaping their pitch to voters more concerned about hip-pocket issues than broader economic messages. Reforms to the composition of the reserve bank and positive economic trends might excite financial markets, but everyday voters needContinue Reading