This Is How TAG Heuer Revamped Its Iconic F1 Watch
Last month, a surreptitious early glimpse of TAG Heuer’s full-scale revival—officially revealed today—of its iconic plastic-cased 1980s watch, the “Formula 1,” appeared in the fitting setting of the Grand Prix racetrack. For the 2025 F1 season, the watchmaker, appointed the sport’s official timekeeper under a mega-sponsorship deal inked by itsContinue Reading