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11 Tips & Tricks To Maximize Your Air Conditioner’s Efficiency

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Summer temperatures in the United States may just be the hottest they have ever been. After looking at the data, the National Centers for Environmental Information, part of the National Oceanic and Atmospheric Administration, determined that July 2026 was the warmest month on record in the past 132 years. Whether you’re dealing with sweltering heat in Wyoming, oppressive humidity and high temperatures in Florida, or something in between, there’s nothing better than ice-cold AC when you go indoors.

But bearable indoor temperatures come with at least one pitfall: cost. According to the U.S. Energy Information Administration, cooling could make up nearly 20% of your electricity bill. Considering everything else you need to power — from lighting to your washer and dryer to the water heater and more — that could amount to a significant expense. 

On the positive side, maximizing your air conditioner’s efficiency could save you money. By reducing your AC unit’s energy draw, you may see your bill drop. At the very least, you should feel a bit more comfortable while the air conditioner is doing its very best, most efficient job. There’s no single tip or trick to cut your cooling costs, but there are plenty of strategies for maximizing efficiency. From pre-purchasing tips to after-the-fact fixes, here are some ways to increase your air conditioner’s efficiency.

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Size your AC properly

Size matters when it comes to selecting an AC unit. While you might think buying the biggest, beefiest unit will turn your home into an Arctic paradise in mid-August, that’s not the most efficient way to choose an air conditioning unit. Buying a too-big AC means you’re spending more up front and wasting energy whenever it runs. Energy Star also suggests that a bigger AC isn’t better for cooling, either.

To determine the right air conditioner size for your space, you’ll need the room measurements. A simple perimeter calculation (well, simple if your room is a square or rectangle) will help you figure out how many BTUs per hour you need. For example, Energy Star recommends a unit with a 10,000 BTU capacity for spaces between 400 and 450 square feet. Keep in mind that ceiling height can impact the calculation, however. Energy Star notes that its suggestions are based on 8-foot ceilings, so if yours are higher, you may need to scale up.

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Choosing the right AC unit means you’re not over- or under-powering, which should help with energy usage and, therefore, your electric bill. The right-sized AC could also mean you hit closer to the expected lifespan of your AC unit. Obviously, a too-small air conditioner will have to work harder (and constantly) to cool a larger room. Thus, proper sizing can help avoid wasting energy and overworking your unit.

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Select variable speed tech

You might suspect that turning your air conditioner off when you’re not using it is the only real way to be efficient. However, binary on-off switches may be wasting energy rather than conserving it. After all, if you shut off the AC and it gets hot again, your unit may be working harder to get the temperature back down. According to Energy Star, a variable speed air conditioner offers greater efficiency when it comes to energy usage, and it goes a little deeper than thermostat controls.

Instead of going full blast and then cutting off completely, variable speed technology allows your unit to adapt to changing conditions in your space. Even my older window AC unit has this technology, with a thermostat option to set the desired room temperature. Then, it powers off and on according to the environmental conditions. The same way there’s a difference between setting HVAC to on or auto, most AC units have a similar function. While that’s better than a unit you have to manually adjust, there’s actually an even better way, according to Energy Star.

Energy Star goes a step further and recommends variable-speed compressor AC units with more advanced technology. Instead of switching on and off, variable-speed air conditioners change their internal compressor motor speed. Not only is this kind of function more efficient, but it’s also quieter than alternatives.

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Look for Energy Star efficiency

It might go without saying that you should look for the most efficient air conditioner possible if you’re looking to buy a new unit. The simplest way to set yourself up for long-term savings is by choosing a unit with an Energy Star label. Most labels I see at my local Lowe’s include a chart that shows predicted energy savings over the course of a year, and usually an associated cost, too. What does Energy Star certification actually mean, though?

According to Energy Star itself, certification is a confirmation of both performance and environmental friendliness. You’ll probably find that a lot of major air conditioner brands have Energy Star certified options, specifically to remain competitive. Any manufacturer seeking Energy Star certification has to agree to EPA (Environmental Protection Agency) regulations. The manufacturer also has to source third-party testing and certification, confirming that the product or products meet industry requirements for performance.

When it comes to air conditioners, specifically, Energy Star also means higher quality materials. The instructions should also be much clearer than for air conditioners that don’t seek Energy Star certification. You may also find ACs that are labeled Energy Star Most Efficient, a title that speaks for itself. Whether you’re choosing a window AC versus a mini-split or looking for budget options, Energy Star labeling is one benchmark to check.

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Plant shade trees

Shade could make a significant difference in your air conditioner’s efficiency, but it may not be in the exact way you would expect. It might seem intuitive to make sure your AC unit has shade over it, especially if you’re using an evaporative cooler, such as a swamp cooler. After all, direct sunlight can lead to more evaporation than you might want. Yet there are some precautions when deciding whether you should shade your AC unit, including considering whether the shade structure may block hot air from escaping.

In terms of increasing energy efficiency, it seems that the research on shade over air conditioners may be inconclusive. For example, one study by researchers at the Kuwait Institute for Scientific Research noted that the efficiency increase gained from shading an AC unit will likely be under 1%. In our research, we were unable to find a definitive source that confirms significant energy savings from shade over the outdoor AC unit.

However, shade could still be a net positive if trees and greenery block the sun from hitting your home. The U.S. Department of Energy suggests that shade helps reduce air conditioner usage, going so far as to recommend that you plant both shrubs and shade trees to reduce AC costs. Blocking sunlight and heat is one strategy for keeping your AC running in a heat wave, and even on those cooler days, too.

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Clean or replace filters

It’s not surprising that some of the most common problems with air conditioners center around physical blockages like dirt. After all, how can an air conditioner blow cool air into your home if its filters are clogged? It’s such a common issue that consumer pamphlets from sources like the U.S. Department of Energy include multiple reminders not only to check your AC filters regularly, but also to investigate whether the filter is the cause of operating problems.

Various types of air conditioners may have filters, from swamp coolers to central air systems to window AC units. Some units may even have washable filters, which can help stretch filter usage longer than you may expect. Whether you’re buying a new air conditioner or are cleaning up an existing one, check what type of filter the unit may require, and then stock up.

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Curious about how much a dirty filter can impact your air conditioner’s efficiency? The U.S. Department of Energy claims that the number one way to cut your cooling energy usage is by cleaning or replacing the unit’s filter. The U.S. Department of Energy gives a range, but you could reduce your unit’s energy consumption by up to 15%. Although the lower end of that savings range is 5%, taking multiple steps to maximize your AC’s efficiency can add up to a significant amount.

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Check seals

When it comes to cooling (or heating) your home, one of the most significant factors is how and where air enters and exits the house. Whether you have a window unit that you carefully place and insulate, or your home has ductwork throughout, poor seals could result in a lot of energy loss. A lack of seals around doors and windows could mean the unit is working harder to keep cool air circulating, because it’s actually escaping.

In its guide on home cooling and energy savings, the U.S. Department of Energy describes different types of AC units and cautions users against allowing cool air to escape. With a central air conditioner, for example, consumers should check their ductwork not only for holes and gaps, but also for any spots where the ducts bend or sag. A room air conditioner, says the Department of Energy, is most efficient when you skip the accordion-like panel that comes in the package and instead use rigid material to block airflow.

Some exceptions do apply when it comes to sealing up your home for the summer. For example, the types of portable air conditioners that require vents actually need a way to vent warm air out of a window. While you’ll still want to make sure the connection is airtight, ventilation is important. Similarly, more passive cooling methods — like inviting a cross-breeze between windows or doors — rely on air moving through the building.

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Keep it clean

Cleaning your air conditioner is one of the less glamorous aspects of enjoying frigid indoor temperatures during summer heatwaves. Yet maintenance like cleaning drains and removing leaves and other debris is important for peak performance and energy efficiency. Different types of air conditioners involve varying cleaning requirements, but in general, central air conditioners, mini-split compressors, and evaporative coolers may need more cleaning and upkeep, according to a guide from the U.S. Department of Energy.

Of course, other AC types can also involve cleaning; one of the downsides of portable AC units is the fact that they need regular draining so as not to flood your home. You’ll need to determine how often to service your AC unit and whether you can DIY or if the equipment requires a professional. You may find that accumulated debris impacts how your unit works, especially if it’s a central unit or a swamp cooler.

Whether it’s a toddler dropping random objects into your HVAC system or frogs climbing into your swamp cooler (things that you can hopefully manage to avoid), a visual inspection and cleaning can go a long way toward reducing your suffering in summer temperatures. With some AC units, refrigerant may need a top-off, or you might find that the evaporator coil is bent, and while the Department of Energy says you can DIY the latter, it’s up to you whether you want to.

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Add a fan

One of the simplest yet probably overlooked ways to maximize your air conditioner’s efficiency is by giving it a boost with a fan. A fan doesn’t necessarily make it cooler in your home, but it can contribute to better efficiency in the sense that you may not need your AC cranked up as high if the cool air is kept circulating.

As the U.S. Department of Energy explains, fans create a wind chill effect as they circulate air. Various types of fans can help achieve that cooling effect, but ceiling fans, in particular, are recommended for efficiency. In effect, a fan can reduce the strain on your AC unit because it can be set to a lower temperature thanks to the wind chill. You’ll still feel comfortable, but the thermostat won’t have to be set any lower.

One thing to keep in mind about fans is that they cool people, not spaces. Fans work because they help evaporate our sweat. Thus, if you’re leaving a room (or the house), turning off the fans will help conserve energy and probably not make much of a difference in terms of overall cooling. Yet there are drawbacks to using fans, particularly in the mid-90s Fahrenheit. The Environmental Protection Agency (EPA) cautions against using fans for cooling at higher temperatures, because they cannot prevent heat-related illnesses at those temperatures.

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Invest in insulation

Sealing your home is one smart step toward keeping you cool in the most efficient way possible. However, there’s an almost invisible factor that can also impact how efficiently your air conditioner runs, and that’s insulation. While you can’t see inside your walls, crawl spaces, or attic, you’ll want to investigate whether there’s sufficient insulation to help maintain comfortable temperatures, according to the U.S. Department of Energy.

Insulation recommendations vary based on what climate zone you live in and whether your home already has insulation. Insulation is measured in R-Values, where the higher numbers mean better thermal performance, per Energy Star. For example, in a hot, dry climate, Energy Star recommends R49 for an uninsulated attic. A very cold climate is better served by R60 insulation.

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If your attic already has insulation, but it’s around 3 to 4 inches deep, Energy Star recommends adding more, though at a lower R value than if it was uninsulated to begin with. Insulation isn’t only for your attic, either. Energy Star also recommends insulation under the floor and under siding. Though you should check local regulations and probably get an expert opinion, overhauling your home’s insulation could significantly improve both cooling and heating efficiency.

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Check the vent settings

Adjusting your air conditioner’s vent settings is another basic step toward better efficiency. Depending on what type of AC unit you have, you may need to take a tour of your home’s vents. Or, it could be as simple as tweaking the direction of the vent on your window AC unit. As far as what direction your AC vents should go, that will depend on what type of system you have and where the vents are located.

If your vents are high up, either on the wall or ceiling, you will probably want to point them downward. Doubling down on a previous tip, using your ceiling fan on the right summer setting can also help circulate that cool air as it descends. In the summer, ceiling fans should turn counterclockwise to continue pushing air down and circulating it around the room.

Especially at the change of seasons, when temperatures first begin to rise, it makes sense to check all the vents and fans in your home to make sure everything is operating properly. After all, if one vent is closed, that could mean one room is warmer than the rest, and that’s an unfortunate thing to discover in the middle of a heatwave.

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Minimize manual adjustments

Although the ability to adjust your home’s thermostat to suit your comfort level is nice, humans are not always the best judge of efficiency. For one thing, each type of air conditioner has its own operating guidelines. As the U.S. Department of Energy covers in its guide to home cooling, some units can simply stop working due to a clogged filter or a thermostat failure. In short, most air conditioner systems are pretty smart, especially when they’re clean, in good repair, and Energy Star certified.

There’s even a specific 3-minute rule for air conditioners, which governs how often an AC unit comes on. Turning on and off too often can overwork an air conditioner, so the rule helps keep it as efficient as possible. Thus, manual overrides can reduce efficiency, as research from the National Bureau of Economic Research (NBER) confirms.

In a working paper on how humans affect smart-technology efficiency, the NBER found that households regularly override their thermostat settings. Unfortunately for humans who may think their smart thermostat is helping them save energy, the overrides were less efficient than what the system was already doing. In its abstract, the NBER specifically notes, “we find that user behavior dampens energy savings,” an unfortunate yet helpful finding for smart thermostat users, in particular.

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Microsoft may have just pushed Copilot into a completely different phase of its AI ambitions

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  • Home puts chats, delegated work, and Office documents inside one interface
  • Code lets non-programmers describe software and have Copilot build it
  • Autopilot can continue recurring work without waiting for another instruction

Microsoft has introduced a redesigned version of its Copilot AI platform which claims to combine chat, delegated work, and coding tools into a unified application experience for users.

The company says the update is meant to let individuals and organizations scale artificial intelligence across everyday tasks and long-term projects.

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How To Get Started With Shortcuts On Your MacBook

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Automate your Mac with ease using Shortcuts and Apple Intelligence.

Shortcuts has been available on Mac since macOS Monterey, but it’s one of those utilities many Mac users have never explored. At first, it can seem too complicated. You have to know which actions to choose and how to connect them, then hope it all works. 

But macOS 27 Golden Gate changes that with Describe a Shortcut, which lets you type exactly what you need and have Shortcuts do the heavy work for you with AI. It doesn’t always work, but it makes the app much easier to use — especially if you’re not an expert.

If you’re not familiar with Shortcuts, it’s an automation tool where you create scripts to handle tasks on your devices. Apple’s own example is a shortcut that texts your spouse with an estimated arrival time based on traffic when you’re leaving work. But you can get much more complex, like a shortcut that checks your calendar and the weather to give you a summary of what to expect today. 

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There are many possibilities, and now with macOS 27, it’s much easier to master the app.

Creating shortcuts on your Mac is easy

Creating a new shortcut takes a few seconds. Open the Shortcuts app on your Mac and click the Plus button to enter a prompt. The more details you provide, the more likely the app is to get your shortcut right. A command like “Clean up my Downloads” might be too vague for the app to understand what you really want. Instead, try something like “Every Friday, move anything in my Downloads folder older than 30 days into a folder called Archive.” You’re more likely to end up with a working shortcut when you provide clear details.

This is a good example of how Shortcuts are helpful for tasks you often forget to do; no one really cleans out their Downloads folder unless they’re trying to free up space. Plus, you can check the result right away by opening the folder and looking at what moved. If the shortcut moved too much, re-enter the prompt with even more specific details. 

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A shortcut can also be great for summarizing long text with Apple Intelligence. Try something like “Take the text on my clipboard, summarize it in three sentences and save it to a new note.” Then copy a long article or an email, run the shortcut and you’ll have the short version in Notes.

Make your shortcuts easier to reach

If a shortcut isn’t part of your normal routine, chances are you’ll forget about it after a while. Thankfully, you can assign a keyboard combo to a shortcut, or pin it to the menu bar, so you’ll never forget it. 

Choose the shortcut you want to adjust and click Edit. Go to the Shortcut Details menu (the one with the information icon) and select Add Keyboard Shortcut. To add it to the Control Center or menu bar, open Control Center on your Mac (at the top-right) and select Edit Controls. There, all you have to do is add the action from the Shortcuts app, and you’re all set. Exploring the Automation tab is also a good idea for creating a seamless workflow of shortcuts that run on their own when you need them.

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Shortcuts isn’t the only element in macOS 27 that acts on your behalf. Visual Intelligence has its own key combo: Shift + Command + Space. After pressing this, select a window on-screen and have Siri answer questions about it or take action, like adding an event to your calendar. Try it on an email with a date buried in it, for example. Siri can also run your shortcuts via voice, speaking of which.

Shortcuts and Siri AI require Apple Intelligence, which means you need a Mac with an M1 chip or later — Intel Mac users are out of luck. Also, some limits may apply when using Apple’s AI models in Shortcuts. More complex prompts could reach a limit faster.

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Peak XV ups Surge seed investment ceiling to $5M, unveils 18-startup cohort

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Peak XV Partners, one of the largest venture capital firms investing in markets including India and Southeast Asia with more than $10 billion in assets under management, has increased how much it invests per startup through Surge, its seed-stage investing platform, as it unveils a new cohort of 18 companies.

At least three of the companies in this cohort had already raised outside funding, in some cases from Peak XV itself, before joining Surge.

The new batch, called Surge 12, is the first to operate under Peak XV’s higher investment ceiling of up to $5 million per company, up from $3 million previously. The venture firm invested more than $50 million across the cohort, which has collectively raised over $90 million in seed funding, according to Peak XV. Its median investment per company has also increased, though the firm declined to disclose the figure.

“The bar to raise a Series A has gone up pretty significantly,” Rajan Anandan (pictured above), managing director at Peak XV, said in an interview. He added that the firm is also seeing more capital-intensive companies, particularly in deeptech, that are raising larger rounds at the seed stage.

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Surge has become more global with each cohort, Anandan told TechCrunch, with its latest group spanning founders and companies from San Francisco to Sydney. Just five of the 18 startups in Surge 12 are focused on the Indian market, while more than half of the companies are based in India. The remaining 13 target global markets, highlighting the difference between where the companies are built and where they expect to find customers.

Since its launch in 2019, when Peak XV operated as Sequoia Capital India and Southeast Asia, Surge has backed more than 180 startups founded by entrepreneurs representing more than 18 nationalities. Peak XV says the 10 largest companies to emerge from those cohorts now generate more than $1 billion in combined annual revenue.

Peak XV Surge 2026 cohort
Surge founders at the Peak XV U.S. Immersion 2026Image Credits:Peak XV Partners

Anandan described Surge as one way Peak XV invests at the seed stage, alongside its standard seed investing, while the firm still remains an investor as companies progress through later funding rounds. The founders it backs typically include repeat entrepreneurs, experienced operators, and highly specialized technical founders, he said, with about 50% to 60% of a typical cohort made up of people coming from operating roles at established technology companies.

This cohort’s startups span AI, robotics, space, consumer products, healthcare, music, and fintech, ranging from AI safety and personal computing to autonomous robots built for underground pipes and satellites designed to detect radio-frequency signals from orbit.

The Surge 12 cohort

Alma — founded by Nischith Shadagopan M N and Vinod Ganesan — is building a personal computing platform focused on making computer use faster and more affordable. Its founders previously worked at Microsoft Research and were founding engineers at Sarvam AI, a Bengaluru-based startup building AI models for Indian languages.

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August AI — founded by Anuruddh Mishra, an IIT-BHU alumnus who started the company in 2022 after a personal medical misdiagnosis — provides a healthcare platform that combines AI with physician-led care, reaching over 9 million users across 160 countries.

Ditto — founded by UC Berkeley dropouts Allen Wang and Eric Liu — works as an AI dating matchmaker inside iMessage, aimed at helping college students turn digital introductions into in-person connections. (TechCrunch wrote more about this one last month.) The company had already raised $9.2 million in a Peak XV-led seed round announced earlier this year.

GameStock — founded by Antoine Mistico, Easton Dana, and Vivek Indlebele Narasimha Prasad — brings competition mechanics to financial markets, turning investing and trading into a more competitive experience. Mistico is a two-time founder and former professional baseball player.

HiLoop — founded by Jad Ghalayini, Karan Brar, and Thomas Boser — helps AI companies adapt general-purpose open-weight models for specific applications using its post-training platform. Its founding team includes former Reducto engineers and a Cambridge computer science PhD who completed his doctorate at 24.

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Hoola Health — founded by Deeksha Senguttuva — focuses on care for children and their families, providing consultations, vaccinations, medicines, diagnostics, developmental therapy, and dental services on a single platform. Senguttuvan grew up around healthcare, as her family built and operated a hospital group.

Kello — founded by Mona Gandhi and Subramanya Jingade — is building an AI-powered talent-discovery platform focused on identifying a candidate’s potential and trajectory rather than relying primarily on conventional credentials. Gandhi says she was Airbnb’s first female engineer and she previously founded Upraised, while Jingade previously co-founded AmbitionBox.

Kindling — founded by Adam Miller and Sachin Shah — is building what it calls a “storytelling operating system” for technology startups, using AI to help companies develop and produce their communications and content.

Puralink — founded by Harrison Crowe-Maxwell, Shyeon Delnawaz, and Thien “Long” Tran — is developing autonomous robots that can navigate underground pipe networks. Crowe-Maxwell has been building robots since childhood and turned university research into the patented drive technology behind the startup.

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Reinforce Labs — founded by Anish Das Sarma — is developing tools to evaluate, red-team, and remediate enterprise AI systems. Sarma previously founded a company acquired by Airbnb and later served as a director at Google, where he led AI and machine-learning teams.

Riffle — founded by Anurag Choudhary and deo — is building a browser-based platform where musicians can create, collaborate on, and share music, reducing the need to move between separate tools during the creative process.

Rosella — founded by Chris Dwyer and Sean Stuart — is building an AI-native commercial insurance brokerage for U.S. businesses, using AI to automate parts of the traditionally manual process of finding and placing business insurance. Rosella raised a roughly $2.5 million pre-seed round led by Peak XV and Intact Private Capital earlier this year.

Tribe Money — founded by Himanshu Arora and Nikhil Shanker — gives an AI-powered personal finance platform that helps users track their money, research investments and make investing decisions.

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ULOOK — founded by Adheesh Boratkar and Siddhesh Ravindra Naik — is building autonomous satellite systems for radio-frequency sensing and spectrum intelligence, targeting customers globally. Its founders have worked on more than 12 satellite missions. The company had already raised roughly $2.3 million in seed funding from growX Ventures and InfoEdge Ventures before joining Surge.

Wingit — founded by Nikunj Kothari and Saksham Khandelwal — is building a beauty platform aimed at India’s growing premium-consumer market. It is focused on how consumers discover and shop for higher-end beauty products.

Three other startups in the cohort have yet to publicly reveal their names or products. Peak XV said they are working in education, applied AI, and medical products.

When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.

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The Metric Is Not The Mission: When The Maps Became The Territory

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The Metric Is Not the Mission is a ten-part examination of how Big Tech moved from building and expanding the open internet to increasingly shaping it around its own metrics, incentives and assumptions. Across the series, the argument follows the evolution of the platform economy—from the optimism of the early internet to the growing tensions around power, prediction, geopolitics, accountability and the future of digital life.

The series will be published in two parts each week over five weeks, with each installment building on the one before it. At the end of the series, the complete essay will be brought together in a single PDF edition, providing the full argument in one place.

Part III: When the Maps Became the Territory

In Part II, the story turned on a crucial distinction: measuring behavior is not the same as understanding people. Part III takes that idea further, examining what happens when the platforms’ representations of the world begin to substitute for the world itself.

There is a curious tendency among successful technologies to disappear. Not physically, of course, but cognitively. Once they become sufficiently embedded in everyday life, they cease to be experienced as technologies at all. Electricity is no longer a marvel of engineering but an expectation. We do not admire the plumbing each time we turn on a tap, nor do we reflect on the extraordinary complexity of global logistics every time fresh fruit appears on supermarket shelves in the middle of winter. The greatest infrastructures become invisible because they succeed so completely that we mistake them for part of the natural order.

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The internet reached that point sometime during the second decade of the twenty-first century. Yet something else happened along the way that proved far more consequential. As the network itself faded into the background, the platforms through which most people experienced it moved decisively into the foreground. Increasingly, users no longer spoke about “going online.” They spoke about opening an app.

That linguistic shift deserves more attention than it usually receives. Language often reveals structural change before statistics do. To “browse the web” implied movement across an open landscape whose boundaries were undefined. One followed links, discovered obscure websites, stumbled upon ideas that had not been recommended by anyone, and occasionally became gloriously lost. The experience resembled wandering through an unfamiliar city with no particular destination in mind. Serendipity was not a flaw in the architecture; it was one of its defining virtues.

Applications altered that relationship almost without anyone noticing. They replaced geography with destination. Instead of entering a network whose possibilities remained unknown, we entered environments that had already been organized on our behalf. The internet did not disappear, but it became increasingly hidden beneath layers of interface, recommendation and curation. Like passengers traveling through an airport without ever seeing the city beyond the terminal, we continued moving through digital space while encountering only the carefully managed environments that had been prepared for us.

This transformation is often described as an inevitable consequence of convenience. While accurate in its own right, this explanation offers an incomplete narrative. Convenience was certainly the language through which the platforms justified many of their design choices. Friction was treated as the great enemy of the digital age. Every additional click became an obstacle to be eliminated. Every decision that users might otherwise make for themselves could instead be anticipated by software. Recommendation replaced search. Autoplay replaced choice. Infinite scrolling replaced endings. The future, we were told, belonged to experiences so seamless that they would feel almost effortless. And they did.

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It is difficult to criticize convenience because convenience is genuinely valuable. Few people wish to return to an internet in which finding information required memorizing obscure web addresses or navigating labyrinthine directories. The platforms did not succeed by forcing people into inferior experiences. They succeeded because, for many years, they built better ones.

Yet convenience has always carried an intellectual cost. Every technology that removes friction also removes moments of deliberation. The elevator spares us the staircase but also the awareness of distance. Satellite navigation ensures that we rarely become lost, while quietly diminishing our ability to construct mental maps of the places through which we travel. Streaming services relieve us of searching for entertainment, but in doing so they also shape the boundaries of what we are likely to discover. Every act of technological simplification transfers a small measure of agency from the individual to the system.

The internet had originally been built on a different assumption. Its underlying protocols did remarkably little. They did not decide which website deserved prominence, which ideas should travel furthest, or which communities ought to flourish. Their genius lay precisely in their restraint. They created conditions under which others could innovate without first requesting permission. The web itself functioned less like a product than like a constitutional order: a simple framework within which extraordinary diversity could emerge.

Platforms gradually adopted the opposite philosophy. They did not merely provide the rules of the game; increasingly, they became active participants in every interaction taking place within it. They selected what deserved attention, inferred what users might prefer before users themselves knew it, prioritized certain relationships over others and determined, through millions of microscopic computational decisions, the contours of everyday experience. The architecture became less constitutional than managerial.

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There is an illuminating parallel here with the history of cities. The most enduring cities are rarely the ones that have been planned in every detail. They are those that accumulated layer upon layer of human activity over centuries, adapting continuously to changing needs without ever fully surrendering their unpredictability. One finds unexpected bookshops beside cafés, workshops hidden behind apartment blocks, public squares appropriated for demonstrations one week and festivals the next. Their vitality emerges not from perfect organization but from the freedom they grant people to appropriate space in ways that planners never anticipated.

Shopping malls operate according to an altogether different logic. They are meticulously designed environments in which every entrance, corridor, sightline, and seating area has been carefully considered. Music, lighting, and architecture work together to produce an experience that feels spontaneous while being anything but. There is comfort in their orderliness. They are clean, efficient, and reassuringly predictable. Yet no one mistakes a shopping mall for a city. Its purpose is not to cultivate civic life but to optimize a particular set of behaviors within a privately governed space.

The analogy is imperfect, as all analogies are, but it captures something essential about the transformation of the internet. The early web invited participation because it remained fundamentally unfinished. It assumed that users would contribute to shaping it. Today’s dominant platforms present themselves as complete worlds. Participation still exists, but it takes place within boundaries established elsewhere. Users generate the content while the architecture remains firmly in corporate hands.

Perhaps this is why the language of “community” has begun to feel strangely hollow. Communities, in the classical sense, are rarely designed. They emerge through shared experience, mutual obligation, and a degree of unpredictability that no algorithm can fully reproduce. Platforms, by contrast, increasingly treat community as an engineering problem to be optimized. They recommend friendships, suggest conversations, rank relevance, suppress friction, and amplify interaction according to models whose objectives are necessarily commercial because the organizations that develop them are commercial enterprises.

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None of this should be understood as an accusation of bad faith. Many of the engineers responsible for these systems genuinely believed they were improving people’s lives. The difficulty lies elsewhere. Every large institution eventually begins to confuse the optimization of its own internal metrics with the fulfillment of its original purpose. Universities sometimes mistake publication counts for scholarship. Hospitals occasionally confuse efficiency with care. Governments become preoccupied with administrative process rather than public service. Technology companies are no different. The indicators that make sense within an organization slowly become proxies for the world outside it. The metric is not the mission. This is the point at which the maps begin to replace the territory.

The extraordinary quantities of behavioral data collected by digital platforms produce an understandable confidence. When one can observe billions of interactions each day, it becomes tempting to believe that society itself has become legible. Human behavior appears measurable, predictable and, increasingly, governable. The platform begins to resemble reality because so much of reality passes through the platform.

Yet the map is never the territory. It captures what can be measured, not everything that matters. A map records roads but not the reasons people travel. It identifies cities without conveying the lives unfolding within them. Likewise, recommendation systems observe behavior with astonishing precision while remaining largely indifferent to experience itself. They recognize patterns without necessarily understanding meaning.

That distinction mattered little while the platforms continued solving the problems that had made them indispensable. It becomes far more consequential once they begin confronting a world that no longer resembles the one for which they were originally designed. Because societies have changed; politics has changed; and, the internet has changed. The question is whether the companies that grew powerful by interpreting one era have noticed that another has already begun.

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Konstantinos Komaitis, PhD, is a veteran of developing and analysing Internet policy to ensure an open and global Internet.

Filed Under: behavior, big tech, metric not mission, open internet, optimization, platforms, understanding

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Boox Announces the Picco, Its Smallest E-Reader Ever (2026)

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While smartphones won’t stop getting bigger, e-readers seem to be getting smaller. Boox has been at the forefront with one of the most popular small e-readers, the Boox Palma, and now it is adding an even smaller model.

Boox announced the Picco, with preorders opening today. Its screen is just under 4 inches (3.97 to be exact), making it about the size of a playing card. It’s even smaller than the Xteink X4 Pro I tested earlier this year, which has a 4.3-inch screen (but just slightly larger than the 3.7-inch Xteink X3), and considerably smaller than the upcoming Boox Palma 3’s 6.19-inch screen. I liked the size of the Xteink in my hand, but navigating the interface and getting books were challenging, so I’m excited to see another option in that smaller size from a maker with more accessible ebooks (though still not as convenient as a Kindle or Kobo with their built-in stores).

The Picco will cost $100 and is expected to ship in November. I’ll be testing it soon, but in the meantime, here are the details if you’ve been eyeing a tiny e-reader.

An E-Reader for Productivity

Boox Announces the Picco Its Smallest EReader Ever

Courtesy of Boox

The Boox Picco has a monochrome screen with a resolution of 235 pixels per inch and an adjustable front light that switches between warm- and cool-toned lighting. The microSD card slot supports up to 2 TB of flash memory storage (a 16 GB card is included). There are both a touchscreen and physical page-turning controls, thanks to the buttons on the side of the device. The case has a magnetic ring so you can attach it to the back of a smartphone, though I’ll have to see how well it fits when I test it, as I had mixed results attaching an Xteink to my phone due to both fit and magnet strength.

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Courtesy of Boox

Boox says the Picco will have a streamlined operating system focused on reading and digital utility tools. It’s also the first in what Boox calls its Tiles lineup, which is how you’ll access ebooks on this device. You can also use web and USB-C file transfers (the Picco has Wi-Fi and Bluetooth connectivity) to get ebooks onto the Picco. The Picco also has the Pomodoro, Todo, and Countdown apps, so you can use it as both an e-reader and a productivity gadget—handy, and a bigger motivation to keep it attached to the back of your phone even when you aren’t reading.

I’m intrigued to see it in action. Boox’s most popular e-reader could become the Picco over the Palma 3, but we’ll have to wait for both devices to become available to see which is the better buy. Stay tuned for my reviews of both when they come out.


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Discord Is Testing A Lightweight Mode To Free Up Resources While Gaming

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But a Chromium-based design means it can only be so efficient.

Discord is working on a new mode for its social platform that it says might be less resource-intensive. Screenshots of an option called Game Mode began circulating on social media over the weekend. The description shown for the Game Mode toggle states that it will “Reduce Discord’s CPU and GPU usage while a game is running.” By making the chat platform less resource-intensive, concurrently running software should be able to run more smoothly.

Today, the company confirmed on X that this experimental mode will begin rolling out to its users next week. The brief official announcement about Game Mode added that Discord is “aiming to add more resource-saving features over time.”

Discord is based on the Electron web app framework, which uses Javascript and Chromium for creating software. The open-source Chromium, which is the basis for Google’s Chrome and several other browsers, is not known as the most efficient tool for web development. A feature like Game Mode could offer some performance improvements, especially while also running a beefy AAA game on the same machine, but there may only be so far that Discord will be able to streamline on its current architecture.

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Meta-Led Anti-Terrorism Group Faces Mass Resignation of Expert Advisers

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Six of the nine independent experts on the advisory board of the Global Internet Forum to Counter Terrorism—a consortium run by several of the biggest US tech companies—resigned on Monday, according to a letter seen by WIRED and interviews with three of the people.

The tensions between the independent advisory committee and the GIFCT date back to an email the counterterrorism and free speech experts received in July from Meta’s Nell McCarthy, a vice president overseeing content policy. For years, the group had advised the GIFCT on how to prevent platforms from becoming havens for the radical organizations and individuals blamed for some of the world’s worst mass violence.

But McCarthy wrote that while the consortium welcomed the experts’ insights on violent trends, it no longer desired their scrutiny on the effectiveness of Big Tech’s efforts to curtail violence. Meta and other leaders wanted to “refresh” the 6-year-old independent advisory committee the experts sat on, she wrote. Meta currently serves as chair of GIFCT’s operating board, giving it outsized influence over policy changes, though other companies on the panel must ultimately approve.

New additions to the rotating advisory committee had previously been elected by current members; under the plan laid out in July, they would instead be picked by tech companies. The committee would be barred from weighing in on key topics such as the consortium’s performance and making recommendations together as a group. Its role as a watchdog would be neutered, advisers believed.

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In their resignation letter, the departing members of the committee wrote that their appeals against the plan had been “ignored” and that, in turn, they had “lost confidence in the GIFCT’s ability to deliver effectively on its founding mission” to prevent terrorists from exploiting online services. “We all know that a body that cannot scrutinise, take a position, or evaluate is not an advisory body at all,” the letter stated. “It is decoration and accountability theatre.”

Meta deferred comment on the resignations to the GIFCT. An unsigned statement sent to WIRED by a GIFCT spokesperson on behalf of the consortium’s leadership and the Meta-chaired operating board says the proposed changes have been “informed by several rounds of feedback” and are not yet final. They came out of discussions on “how to more effectively engage civil society and governments for substantive input” as “multi-stakeholderism is a core principle” for the GIFCT.

The consortium has about 35 members; other long-time board members include Microsoft and YouTube. A small staff alerts members to violent content, helps them exchange threat intelligence, and commissions research on countering extremism. While the coordination has helped some platforms combat problematic content, critics believe the group isn’t living up to its potential.

A WIRED investigation in 2024 uncovered several issues with GIFCT, including Meta delaying TikTok’s membership bid and poor relations between the companies at the helm and the unpaid independent advisory body. It also revealed failures in the tip-sharing database the consortium oversees to coordinate takedowns of problematic content.

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The dismantling of the advisory group threatens to deteriorate the organization’s work further at a time when balancing free expression and online safety has become more challenging. Generative AI tools have simplified content creation but imposed limited guardrails.

Extremist content, including some that is now AI-generated, that promotes organizations such as Islamic State remains a persistent issue. Newer nihilistic collectives have turned to AI-supported scams such as sexploitation to coerce young victims into carrying out violence and abuse. Several AI chatbots have been accused of facilitating violence.

“A Shame”

The experts who resigned include university researchers and representatives of civil society organizations. They had agreed with McCarthy on the need for changes to improve the results of the decade-old anti-terrorism consortium. But they believe the proposal, which could be finalized soon, amounts to a step backward.

“There won’t be critical voices raising concerns about what GIFCT is doing or is not doing,” one of the departing experts says. “It may seem politically convenient for them to abolish the independent advisory committee, but they are going to regret it in the longer term.”

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SpaceX’s Latest Starship Mission Reached Low-Earth Orbit

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The successful mission also deployed 26 of SpaceX’s latest Starlink satellites.

For its 14th flight, SpaceX’s Starship powered by its Super Heavy megarocket has entered low-Earth orbit for the first time. SpaceX kicked off this major undertaking early Monday morning but had to deal with some hiccups on the way, including losing one of its six Raptor engines. Ultimately, SpaceX decided to push on with the mission and successfully reached orbit albeit with some compromise.

SpaceX originally planned to have Starship orbit Earth six times over a span of nearly 10 hours for the Flight 14 mission. With one of the engines offline, the plan changed to only spend approximately three hours in orbit before reentering the Earth’s atmosphere and landing in the Pacific Ocean. As part of the same mission, SpaceX managed to deploy 26 of its Starlink V3 satellites into orbit. SpaceX said that its Starlink team has made contact with all newly-deployed 26 satellites in orbit, which will eventually be used to improve Internet speeds for customers. While previous Starship missions also carried several V3 satellites, they only remained in suborbital space and served as test flights to see if the new satellites would connect to the existing Starlink constellation.

While Starship’s flight 14 marked a major milestone of reaching orbit, the mission also served as a test of the reusability of its Super Heavy rocket. After providing the necessary boost to Starship, Super Heavy landed in the Gulf of Mexico, where it will eventually be retrieved, but not by a launch tower‘s “chopsticks” as previously demonstrated.

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Jet Megatextures Demo For ESP32-S3

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Mipmapping is a good way to add a lot more detail to a 3D scene without overburdening the rendering hardware with detail that won’t be seen by the user. This level-of-detail rendering technique was demonstrated on the N64 console hardware a few years ago by [James Lambert] with [Michael Biggins], also known as [PhonicUK], now demonstrating it on the ESP32-S3 using his own Jet rendering engine.

Although level-of-detail rendering really speeds things up, it does also require far larger texture sizes, with [James]’s N64 demo taking up 40 MB of a 64 MB cartridge. To fit it on an ESP32-S3 with 16 MB of PSRAM and no SD card expansion or such the textures were further compressed to use 8-bit indexing, resulting in a mere 5.01 MB of textures.

There’s a demonstration video over on the associated Reddit thread, which shows the camera moving through the scene. Even if not as exciting as the Wipeout port by [Michael] that we previously covered, it does make clear that even without a proper 3D GPU the ESP32-S3 is already a pretty capable gaming machine that can go toe-to-toe with some 1990s consoles.

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These Extremists Are Running for Election in November

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There are five weeks left until the midterm elections, and extremism is on the ballot in much of the US. A WIRED review of candidates running for statewide and federal positions in November, along with exclusive data on candidates running for state-level positions, reveals hundreds of Republican candidates who openly express virulently hateful ideologies, share racist content online, have close ties to white supremacist and antisemitic figures, and are members of far-right groups online. President Donald Trump and his administration have openly embraced, endorsed and defended many of these candidates.

At a local level, over 500 candidates running for state legislator positions in November are members of far-right groups on Facebook that promote militias, gun rights, and Christian nationalism, according to data collected by the Institute for Research and Education on Human Rights and shared with WIRED.

While many extremist candidates—such as groyper James Fishback and antisemitic influencer Dan Bilzerian— didn’t make it through GOP primaries, many made it to the general election, and a number of them are expected to win.

“The candidates are taking a page out of the Trump administration’s playbook,” Luke Baumgartner, a former research fellow at George Washington University’s Program on Extremism, tells WIRED. Baumgartner claims that many of the candidates running in November have been inspired by those in the White House. “In essence, the executive branch has handed them a permission slip to say and do what would have been unthinkable during the George W. Bush, McCain, or [Mitt] Romney eras of the GOP,” he says.

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Extremist rhetoric has led to real world political threats. In 2025, terrorism and targeted violence incidents rose 19 percent compared to 2024, according to researchers at the University of Maryland; the US Capitol Police reported an increase in “threat assessment cases” against members of Congress for the third year in a row, with a 58 percent increase from 2024; and the US Marshals Service documented threats against almost 400 judges, a roughly 5 percent increase from the previous year.

Here are five races involving candidates who have shared extremist ideologies or have close ties to extremist figures, that WIRED is watching ahead of the November midterms.

The Texas Railroad Commissioner Race

MANSFIELD TEXAS  APRIL 15 Tarrant County Republican Party Chair Bo French speaks during a rally on Tuesday April 15 2025...

Photo-Illustration: WIRED Staff; Getty Images

Bo French, the GOP candidate for Texas Railroad Commissioner, is so extreme that Republican strategist Karl Rove has said he would vote for a Democrat rather than supporting a “bigot.”

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