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Amazon’s AI tool matches shelter dogs and cats with adopters in the Protect Playtime campaign

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In short: Amazon’s Brand Innovation Lab, PetIQ’s PetArmor brand, and Best Friends Animal Society have launched “Protect Playtime,” a campaign combining an AI-powered pet-matching tool on Amazon with Amazon Nova Reel-generated videos of individual shelter animals to drive adoptions. The tool processes natural language queries to match prospective adopters with compatible shelter pets, and a pilot event in Glen Rose, Texas, in February 2026 produced 24 adoptions in a single day, four times the previous record. Personalised generative video content for each animal is distributed across Prime Video and Amazon Streaming TV ads through July 31, 2026.

Every 90 seconds

Best Friends Animal Society estimates that a dog or cat dies in a US shelter every 90 seconds, a rate that translated to approximately 400,000 animals killed in 2025 despite nearly two-thirds of US shelters having reached no-kill status. The gap between the national no-kill aspiration and its reality sits in the third that has not yet crossed the threshold, facilities that lack the resources, visibility, or adoption throughput to move animals out faster than they arrive. The Protect Playtime campaign, announced on April 9, 2026, is an attempt by PetArmor, Amazon Ads Brand Innovation Lab, and Best Friends to close that gap through a combination of AI-assisted discovery, personalised generative video, and direct shelter infrastructure investment. The campaign name references PetArmor’s core product, flea, tick, and parasite prevention, and positions pet protection as beginning not with the treatment but with the adoption. Best Friends, which partners with more than 6,000 shelters and rescue organisations across the United States, provided the data infrastructure and shelter network that underpins the matching tool’s reach. “Best Friends is working toward a day where no dog or cat has to die in a shelter simply because they don’t have a safe place to call home,” said CEO Julie Castle. “This innovative campaign will make a meaningful impact on the lives of dogs and cats around the country by giving people new ways to connect with adoptable pets, and we’re honoured to work alongside PetArmor and Amazon to bring it to life.

The matching tool and the Glen Rose pilot

The AI pet-matching tool is accessible at amazon.com/ProtectPlaytime and processes natural language queries from prospective adopters, questions about size, temperament, energy level, compatibility with children or other animals, and living situation, to surface shelter animals from Best Friends’ partner network that fit the stated preferences. The interface is designed to lower the research burden that frequently delays or prevents adoptions: prospective owners who struggle to navigate individual shelter databases, filter by characteristic, or assess compatibility from static listing photographs often abandon the process before making a match. By drawing on Best Friends’ partner network of more than 6,000 organisations, the tool aggregates inventory that would otherwise require multiple separate searches. The campaign team also invested directly in shelter environments: physical “Protect Playtime” spaces were built at participating facilities to give animals a setting in which to demonstrate their personalities to potential adopters, addressing the long-standing problem that shelter environments produce stress behaviours that make animals appear less adoptable than they would be in a home. A Valentine’s Day pilot event at Glen Rose Animal Control in Texas in February 2026 tested the combined approach, improved shelter environment, AI-assisted matching, and localised promotion, and produced 24 adoptions in a single day, four times the facility’s previous single-day record. Kyle Lembke, senior vice president at PetIQ, framed the campaign as a natural extension of the brand’s fifteen-year mission. “For 15 years, PetArmor has protected pets from outdoor threats,” he said. “Now we’re protecting their chance at finding a loving home. By giving the adoptable dogs and cats AI-powered animated videos that visualise their future and building shelter spaces where they can show their personalities, we’re removing the barriers between pets in shelters and the families who will love them.

Nova Reel and the generative video layer

For each animal in the programme, Amazon’s Brand Innovation Lab created an animated generative video using Amazon Nova Reel, the company’s AI video generation model available through Amazon Bedrock. The videos are produced from text prompts and images of individual shelter animals, rendering each pet in a simulated home environment to help prospective adopters visualise the animal in a domestic context rather than a kennel. Nova Reel supports multi-shot video sequences of up to two minutes, drawing on text prompts and optional reference images to generate footage that Amazon describes as suitable for commercial deployment. The Protect Playtime videos run across Prime Video and Amazon Streaming TV advertising inventory through July 31, 2026, and are also featured in PetArmor’s Amazon Brand Store. The production pipeline, a unique generative video for each adoptable animal, rather than a generic campaign creative, would not have been economically viable with traditional video production methods; Nova Reel makes per-animal personalisation scalable across the full inventory of Best Friends’ partner shelters. Nova Reel has drawn attention beyond the Protect Playtime campaign in April 2026: the model is currently the subject of a lawsuit accusing Amazon of training Nova Reel on scraped YouTube videos, filed by a group of prominent creators including H3H3 Productions, alleging that Amazon used their content without consent or compensation to build the model’s training dataset. Amazon has not publicly commented on the litigation. Lauren Anderson, head of Amazon Ads Brand Innovation Lab, described the campaign’s design logic in terms of the North Star question the team applied to every decision. “The best part of working on this was aligning everything around one question: ‘how do we help more of our country’s adoptable pets in shelters find the healthy, happy homes they deserve?‘” she said. “That North Star drove every decision, the AI matching tool, the generative videos, the shelter spaces. It’s a true full-funnel campaign on a worthy mission.

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What the campaign signals about Amazon Ads

The Protect Playtime campaign is a working demonstration of what Amazon’s Brand Innovation Lab has been building toward: an advertising stack that moves from awareness to conversion within Amazon’s own ecosystem, using AI to personalise content at a scale that traditional creative production cannot match. The matching tool, the generative video, the streaming ad placement, and the shoppable PetArmor product listing are each layer of a closed funnel that begins with an adoption intent signal and ends with a product purchase. For a brand like PetArmor, whose revenues depend on pet owners who already have animals, driving adoption and driving product sales are the same motion. The same infrastructure logic applies beyond pet care: any category where product purchase is contingent on a prior life event or decision has a structural case for adoption-funnel advertising. The Brand Innovation Lab has positioned this campaign as a proof of concept for that broader model. April 2026 has been a week of heavy Amazon AI announcements in parallel contexts: Amazon’s $50 billion in Trainium chip infrastructure announced in Jassy’s shareholder letter on April 9, and the parallel expansion of AWS’s AI model and developer ecosystem visible in initiatives like the twelve European AI startups selected for Amazon’s 2026 AWS Pioneers cohort. The Protect Playtime campaign sits at the consumer-facing end of the same infrastructure stack: Nova Reel’s generative video capability is built on Amazon Bedrock, which runs on the same Trainium and Nvidia GPU infrastructure that Amazon is committing tens of billions of dollars to expand. The creative application is novel; the substrate is the same AI compute bet that is reshaping every layer of the technology industry. 2025 established AI as the defining technology of the decade, and campaigns like Protect Playtime are the first evidence of what that means at the level of a shoppable Prime Video ad for a rescue dog in Texas.

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Garmin may be working on a Whoop competitor

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Whoop, the makers of a screen-free fitness tracker of the same name, could soon have some competition. Fitbit teased its take on a Whoop-style band with the help of Steph Curry at the end of March, and based on a trademark filing spotted by Gadgets & Wearables, Garmin appears to be working on its own band that tracks similar health metrics.

This new Garmin wearable, called “CIRQA” in the trademark filing submitted in February, is designed to measure “the body’s physical parameters and other physiological data, bio-signals, and bodily behavior.” That could broadly describe the smartwatches and fitness trackers Garmin already sells. But the CIRQA apparently goes further, by also measuring “recovery from physical and emotional stress, human alertness level, and performance,” a set of more granular, wellness-focused features that could bring the unreleased wearable into the same ballpark as a Whoop.

Garmin accidentally leaked that it was working on a new wearable via a hastily removed store page in January, Android Authority reports. While some phantom web pages and a trademark do not guarantee Garmin is working on a new device, or that the band will be screen-free in the same way the Whoop is. If the company is preparing a competitor, though, the timing makes sense. Where other devices try to split the difference between tracking biometrics and offering real-time information or other smartwatch features, Whoop is decidedly data-first. Its wearables monitor as much information as possible through a nondescript band, and then analyze and display what it learned via a smartphone app. The approach is attractive to anyone tired of dealing with screens, and the growing number of people obsessed with optimizing their health. In fact, Whoop just raised $575 million on the back of its current success. It would make sense that Garmin and Google (via its Fitbit brand) would want a piece of the company’s audience, too.

Whoop-style bands are also a perfect fit for future uses of AI in health and fitness tracking. Google is interested in having users turn to Fitbit’s AI-powered health coach for everything from workout tracking to nutrition advice. If health data processing is going to happen in the cloud, and you’re going to have to pull out your smartphone to view that data anyway, it makes sense to sell a tracker without a screen.

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The FAA is encouraging gamers to get jobs in air traffic control

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Sick! The Federal Aviation Administration is targeting gamers in its most recent job advertisement for air traffic controllers. The administration’s annual hiring window opens at 12AM ET on April 17, and considering the ongoing shortage of air traffic controllers, it’s calling this a period of “supercharged hiring.” Rad! The FAA’s YouTube video draws parallels between gaming and directing air traffic, and notes that the average salary for the role after three years is $155,000. Hella!

The FAA is clearly seeking players who are at least old enough to remember the Xbox One and Bjergsen in the LCS, which puts would-be candidates around their early 20s at least. It’s either that, or the ad editors really just picked videos at random from the pile of stock footage marked gamerz. But I won’t lie, it made me smile to see that Xbox One logo appear out of nowhere. Nostalgia is a hell of a thing.

“To reach the next generation of air traffic controllers, we need to adapt,” US Transportation Secretary Sean P. Duffy said. “This campaign’s innovative communication style and focus on gaming taps into a growing demographic of young adults who have many of the hard skills it takes to be a successful controller.”

The FAA has been losing more air traffic controllers than it can hire and retain since the 2010s, and this trend only worsened during the pandemic in the 2020s, according to a report released in December by the US Government Accountability Office. The administration increased hiring every year since 2021, but at the end of 2025 it employed 13,164 air traffic controllers, 6 percent fewer than in 2015, the report said. At the same time, the number of flights in the air traffic control system increased by about 10 percent, to 30.8 million.

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Or, as the FAA put it on the ATC hiring page: “Join the BEST AND BRIGHTEST, the elite squad of 14,000 controllers protecting 2.9 million daily passengers.” Applicants must be a US citizen, under 31 (maybe those video editors do know what they’re doing), and be able to speak fluent English. An aptitude test, medical screening and academy training follows, among other steps.

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CPUID Site Hijacked To Serve Malware Instead of HWMonitor Downloads

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Attackers briefly hijacked part of CPUID’s backend and swapped legitimate download links on its site with malware-laced ones. “The issue hit tools like HWMonitor and CPU-Z, with users on Reddit and elsewhere starting to notice something wasn’t right when installers tripped antivirus alerts or showed up under odd names,” reports The Register. From the report: CPUID has since confirmed the breach, pinning it on a compromised backend component rather than tampering with its software builds. “Investigations are still ongoing, but it appears that a secondary feature (basically a side API) was compromised for approximately six hours between April 9 and April 10, causing the main website to randomly display malicious links (our signed original files were not compromised),” one of the site’s owners said in a post on X. “The breach was found and has since been fixed.”

The files themselves appear to have been left alone and remain properly signed, so it doesn’t seem like anyone got into the build process. Instead, the problem sat in front of that, in how downloads were being served. For anyone who hit the site during that stretch, though, that distinction offers little comfort. If the link you clicked had been swapped out, you were pulling whatever it pointed to, whether you realized it or not.

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CPUID hacked to deliver malware via CPU-Z, HWMonitor downloads

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CPUID hacked to deliver malware via CPU-Z, HWMonitor downloads

Hackers gained access to an API for the CPUID project and changed the download links on the official website to serve malicious executables for the popular CPU-Z and HWMonitor tools.

The two utilities have millions of users who rely on them for tracking the physical health of internal computer hardware and for comprehensive specifications of a system.

Users who downloaded either tool reported on Reddit recently that the official download portal points to the Cloudflare R2 storage service and fetches a trojanized version of HWiNFO, another diagnostic and monitoring tool from a different developer.

Wiz

The name of the malicious file is HWiNFO_Monitor_Setup, and running it launches a Russian installer with an Inno Setup wrapper, which is atypical and highly suspicious.

Users reported that downloading the clean hwmonitor_1.63.exe from the direct URL was still possible, indicating that the original binaries were intact, but the distribution links appear to have been poisoned.

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The externalized download chain was also confirmed by Igor’s Labs and @vxunderground, who reported that a fairly advanced loader using known techniques, tactics, and procedures (TTPs) is involved.

“As I began poking this with a stick, I discovered this is not your typical run-of-the-mill malware,” stated vxunderground.

“This malware is deeply trojanized, distributes from a compromised domain (cpuid-dot-com), performs file masquerading, is multi-staged, operates (almost) entirely in-memory, and uses some interesting methods to evade EDRs and/or AVs such as proxying NTDLL functionality from a .NET assembly.”

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The researcher claims that the same threat group targeted users of the FileZilla FTP solution last month, suggesting that the attacker is focusing on widely used utilities.

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The downloaded ZIP is flagged by 20 antivirus engines on VirusTotal, although not clearly identified. Some classify it as Tedy Trojan, and others as Artemis Trojan.

Some researchers on Virustotal say that the fake HWiNFO variant is an infostealer malware.

BleepingComputer has contacted CPUID to learn more about what happened, the date of the compromise, the affected versions, and what impacted users should do. A spokesperson has provided the following statement.

“Investigations are still ongoing, but it appears that a secondary feature (basically a side API) was compromised for approximately six hours between April 9 and April 10, causing the main website to randomly display malicious links (our signed original files were not compromised). The breach was found and has since been fixed.” – CPUID

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The same person told us that the hackers hit them at a time when the main developer was away on holiday.

Currently, it appears that CPUID has fixed the problem and now serves clean versions for both CPU-Z and HWMonitor.

Automated pentesting proves the path exists. BAS proves whether your controls stop it. Most teams run one without the other.

This whitepaper maps six validation surfaces, shows where coverage ends, and provides practitioners with three diagnostic questions for any tool evaluation.

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The Artemis II astronauts are back after a 10-day journey around the moon

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The Orion capsule carrying the Artemis II astronauts has successfully splashed down off the coast of San Diego at 8:07PM Eastern time on April 10. It signals the conclusion of Artemis II’s 10-day journey around the moon, which is meant to be a test flight for a future mission that would bring humanity back to the lunar surface. The Orion crew module carrying the mission’s astronauts separated from the service module at 7:33 PM. While the service module was designed to burn up in the Earth’s atmosphere, the crew capsule was built to bring the astronauts back home safely.

By 7:53 PM, Orion reached our planet’s upper atmosphere, where a six-minute communication blackout occurred due to the capsule heating up as it started its guided descent. The capsule has 11 parachutes, with its drogue parachutes being deployed at 23,400 feet to stabilize and slow it down. When Orion reached 5,400 feet above the ground, the drogue parachutes were cut off so that the three main parachutes could be deployed. That decreased the capsule’s velocity to 200 feet per second, enabling a safe splashdown.

NASA’s engineers conducted several tests while the capsule was in the water before the recovery team headed to the capsule on inflatable boats to extract the crew from Orion. By 9:34 PM, all four crew members were out of the capsule. They were then hoisted into helicopters and flown to the USS John P. Murtha dock ship, where doctors will assess their health.

Artemis II launched on April 1 with four astronauts on board: NASA’s Reid Wiseman, Victor Glover and Christina Koch, as well as Canadian Space Agency’s Jeremy Hansen. They traveled around the moon for almost 10 days, reaching distances no other crewed mission has before it. The astronauts took photos of the far side of the moon, the side we don’t see from our planet, including amazing closeups of the lunar surface using their smartphones. That makes them the first humans to directly and personally view the lunar far side.

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During NASA’s post-splashdown news conference, the agency said it will announce the Artemis III crew soon. Artemis III will rendezvous with one or both commercial landers being developed by SpaceX and Blue Origin in low Earth orbit, which will take humans to the lunar surface. It will test the lander’s ability to dock with Orion before NASA lands humans on the moon again.

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Artemis II Astronauts Are Home Safe

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screenshot-20260401-142311-youtube

Here’s the astronauts’ out-of-this-world menu.

NASA Screenshot by Corinne Reichert/CNET

Astronaut eats: they’re not just Tang and Space Food Sticks these days. NASA shared a look at the menu for the Artemis II astronauts, and it doesn’t sound half bad.

The Artemis II crew will enjoy more than 10 types of beverages, including coffee, mango-peach smoothies, green tea, apple cider, lemonade, a pineapple drink, cocoa and breakfast drinks flavored in their choice of chocolate, vanilla or strawberry. 

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The most common food items they’ll eat include tortillas, wheat flat bread, vegetable quiche, barbecued beef brisket, mango salad, granola with blueberries, macaroni and cheese, tropical fruit salad, couscous with nuts, broccoli au gratin, spicy green beans, almonds, cashews, and butternut squash cauliflower.

NASA also reports that the astronauts can choose to spice up their meals — there are five different hot sauces available to the crew. And culinary flavorings available include maple syrup, chocolate spread, peanut butter, spicy mustard, strawberry jam, honey, cinnamon and almond butter. Sweet treats include cookies, chocolate, pudding, cake, candy-coated almonds and cobbler.

And, no, they’re not popping a flavor pill or sucking a sandwich out of a tube, like old sci-fi shows told us.

“Food aboard Orion is ready-to-eat, rehydratable, thermostabilized or irradiated,” NASA says. “The crew uses Orion’s potable water dispenser to rehydrate foods and beverages and a compact, briefcase-style food warmer to heat meals as needed.”

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Today’s NYT Mini Crossword Answers for April 11

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Looking for the most recent Mini Crossword answer? Click here for today’s Mini Crossword hints, as well as our daily answers and hints for The New York Times Wordle, Strands, Connections and Connections: Sports Edition puzzles.


Need some help with today’s Mini Crossword? It’s the longest of the week, the Saturday edition. Read on for all the answers. And if you could use some hints and guidance for daily solving, check out our Mini Crossword tips.

If you’re looking for today’s Wordle, Connections, Connections: Sports Edition and Strands answers, you can visit CNET’s NYT puzzle hints page.

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Read more: Tips and Tricks for Solving The New York Times Mini Crossword

Let’s get to those Mini Crossword clues and answers.

completed-nyt-mini-crossword-puzzle-for-april-11-2026.png

The completed NYT Mini Crossword puzzle for April 11, 2026.

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NYT/Screenshot by CNET

Mini across clues and answers

1A clue: N.B.A. team that plays at M.S.G.
Answer: KNICKS

7A clue: Guy with a nerdy, passionate interest
Answer: FANBOY

8A clue: Rudely merges
Answer: CUTSIN

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9A clue: Standard number of bowling pins
Answer: TEN

10A clue: Inflated sense of one’s own importance
Answer: BIGEGO

13A clue: Arrived via airplane
Answer: FLEWIN

14A clue: History-making achievements, perhaps
Answer: FIRSTS

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Mini down clues and answers

1D clue: Colonel Sanders’s fast-food chain
Answer: KFC

2D clue: Spiral-shelled mollusks
Answer: NAUTILI

3D clue: 1, 2 or 3, but not 1.23
Answer: INTEGER

4D clue: “60 Minutes” producer
Answer: CBSNEWS

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5D clue: Colorful pond fish
Answer: KOI

6D clue: Thesaurus listing: Abbr.
Answer: SYN

10D clue: Closest pal, for short
Answer: BFF

11D clue: “Go on, ___!” (“Scram!”)
Answer: GIT

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12D clue: Opposite of offs
Answer: ONS

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iPhone Fold, MacBook Neo, and iPhones in Space, on the AppleInsider Podcast

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There is a huge amount to say about the latest iPhone Fold rumors, and a lesson for Apple in how the MacBook Neo could even be too successful, on the AppleInsider Podcast.

Close-up of a silver smartphone's rear, highlighting three raised camera lenses, flash, and buttons along the side, held in a hand with blurred background and ai logo overlay
Even on Earth, iPhones are so light they feel as if they could float

After months or even really years of rumors and expectations over the iPhone Fold, it really does look as if one is coming. There’s still the issue of when, as conflicting reports are arguing over a range of dates, but they all agree it’s coming.
Not all of them can agree on why, though. If only to save you unnecessarily buying the single most expensive iPhone ever conceived, we’ve got reasons why you should and shouldn’t buy it. And we’ve got reasons why it will probably be worth waiting.
Continue Reading on AppleInsider | Discuss on our Forums

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NYT Connections hints and answers for Saturday, April 11 (game #1035)

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Looking for a different day?

A new NYT Connections puzzle appears at midnight each day for your time zone – which means that some people are always playing ‘today’s game’ while others are playing ‘yesterday’s’. If you’re looking for Friday’s puzzle instead then click here: NYT Connections hints and answers for Friday, April 10 (game #1034).

Good morning! Let’s play Connections, the NYT’s clever word game that challenges you to group answers in various categories. It can be tough, so read on if you need Connections hints.

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NASA Artemis II splashes down in Pacific Ocean in ‘perfect’ landing for Moon mission

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After 10 days, the four astronauts aboard the Orion spacecraft have returned to Earth, their mission around the Moon a success.

Integrity, the name of the crew’s spacecraft as part of NASA’s Artemis II mission, splashed down in the Pacific Ocean off the coast of San Diego, California, at 5:07 p.m. Pacific Time, according to NASA. The four crew members aboard — three Americans and one Canadian — were all in “green” (or safe and healthy) condition after the Orion craft’s “perfect” landing.

The crew was composed of Commander Reid Wiseman, pilot Victor Glover, and mission specialists Christina Koch and Jeremy Hansen. From liftoff to splashdown, the quartet was in space for just over nine days (with NASA rounding up and calling it a 10-day mission).

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Artemis II was NASA’s first mission to the Moon’s orbit in more than 50 years. The crew traveled farther from Earth than humans ever have before — reaching an estimated 252,760 miles from our planet. During their journey, the crew orbited the Moon, taking photos from their flyby of never-before-seen parts of the surface, and even witnessing a total solar eclipse. They identified new craters, naming one after Wiseman’s wife Carroll, who died of cancer in 2020.

“These were the ambassadors to the stars that we sent out there,” Jared Isaacman, NASA’s administrator, said after the landing. “I can’t imagine a better crew. It was a perfect mission.”

Isaacman, a commercial astronaut who has been on two private orbital missions, also took to X to celebrate the mission and signaled there would be more to come, noting that America is back in the business.

“America is back in the business of sending astronauts to the Moon and bringing them home safely,” he wrote on X, later giving credit to the entire NASA workforce. “This was a test mission, the first crewed flight of SLS and Orion, pushing farther into the unforgiving environment of space than ever before, and it carried real risk. They accepted that risk for all we stood to learn and for the exciting missions that follow, as we return to the lunar surface, build a Moon base, and prepare for what comes next.”

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