Apple Event Set for March 4, Claimed to be a ‘Special Experience’

Photo credit: Volodymyr Lenard via Yanko Design
Apple’s March 4th event is reportedly going to be a big one, as the company touts it as a “special Apple experience,” with in-person meetups in New York, London, and Shanghai at 9 a.m. ET, but there will be no keynote event from Cupertino. When the invites arrived, they were just a simple Apple logo broken up into yellow, green, and blue sections, a little detail that hints we should expect some new hardware to emerge from this.

People expect laptops to be the big event, and new MacBook Pros are on the way. They’ll include the M5 Pro and M5 Max CPUs, which offer a significant boost for applications like video editing and software development. You can guarantee that the 14-inch and 16-inch variants will receive an update following last year’s refresh.

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The MacBook Air will also be along for the voyage, most likely running the ordinary M5 CPU for everyday use, which should be quite speedy and efficient without the power consumption of the Pro variants. One intriguing speculation suggests that Apple may be producing an entry-level MacBook priced below the Air. This one will use an A-series CPU, possibly an A18 Pro from the current iPhones, and a screen just shy of 13 inches. Its aluminum construction makes it light, and they want to offer it in a variety of colors other than silver and space gray. Pricing appears to be geared squarely at students and novice Mac users, who may be unable to purchase the full amount elsewhere.

Tablets are getting a look too, as the iPad Air is ready for an update and could include the M4 chip for a smoother experience and improved multitasking/creativity capabilities. The base iPad model is reportedly receiving an upgrade, probably up to an A18 processor, which should keep it running smoothly for surfing, streaming, and basic work functions. However, there will be little change in terms of design, as the emphasis will be on increasing power.

In terms of phones, there is one rumor that is looking very solid right now: the iPhone 17e. This one will be attempting to fill a gap in the lineup for a budget choice, with features like MagSafe charging and a decent display to boot, or at least compared to the 16e.