Chinese New Year profits can only go so far for bak kwa businesses—year-round survival depends on strategy & innovation
Chinese New Year (CNY) is just around the corner.
As the festive season approaches, queues form outside food businesses across the island, including bak kwa shops, as customers clamour for the sweet, smoky slices of barbecued pork synonymous with the holiday.
But have you ever wondered what happens to bak kwa shops once the festive rush ends? How do these brands survive during the other eleven months of the year, and are CNY sales alone enough to keep them afloat?
Here’s how they sustain their businesses year-round.
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Why CNY matters
Image Credit: Lim Chee Guan
First off, there’s no denying that Chinese New Year sales do play a significant role in a bak kwa shop’s yearly revenue.
Traditionally enjoyed by numerous households during the festival, bak kwa, like many other festive products and services, sees significant demand leading up to CNY.
In response, production ramps up, with shops often working around the clock to meet orders, and prices are adjusted to reflect the seasonal rush. Within the industry, it’s no secret: a substantial portion of annual revenue is made during this period.
For instance, in Jan 2025, bak kwa prices rose by as much as S$18 per kg. Hu Zhen Long, which normally sells at S$68 per kg, raised its price to S$78 before CNY.
Similarly, Kim Hua Guan’s price jumped from S$60 per kg off-peak to S$66 last year, with this year reaching up to S$68. A staff member told AsiaOne: “Every week (approaching Chinese New Year), there’ll be an increase in price of two dollars [for bak kwa].”
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Long queues at Lim Chee Guan./ Image Credit: Lim Chee Guan
Renowned chain Lim Chee Guan recorded an even higher mark-up, with prices rising as much as S$18 per kg for its signature bak kwa, reaching S$80 per kg for this CNY.
Despite the high prices, customers continue to buy, and the demand is so intense that some bak kwa businesses begin preparations long before the festive season. Bee Cheng Hiang, for example, starts its production planning a year in advance to ensure it can meet the surge in orders during Chinese New Year.
Sales during the rush don’t just boost profits—they also fund everything else: staff salaries, electricity, factory costs, and rent, sometimes even covering expenses for the next six months.
Diversifying sales channels
For most Singaporeans, bak kwa might seem like a seasonal treat, but there’s another audience that keeps the business going outside of CNY: tourists.
Whether freshly made or sold in vacuum-sealed packaging, bak kwa can be a carry-on-friendly souvenir with an extended shelf life. It’s no surprise, then, that bak kwa shops often set up in high-footfall, tourist-heavy locations such as Orchard Road, Changi Airport, and Chinatown.
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(Left): Lim Chee Guan’s Jewel store; (Right): Fragrance’s Chinatown store./ Image Credit: Lim Chee Guan, AR Griffin via Google Reviews
Brands have also expanded overseas to leverage foreign markets, increasing their global presence and introducing bak kwa to new audiences beyond Singapore. For instance, Bee Cheng Hiang has 360 stores across 11 territories, while Fragrance exports its products to USA, Canada, Australia and New Zealand.
To reach even more customers and open additional revenue streams, many brands have embraced e-commerce through their own websites or platforms like Shopee and Lazada.
Kim Joo Guan, for instance, reported that 70% of its sales during the 2024 festive season came from online orders. Its director, Arthur Ong, noted: “After the pandemic, people are more used to ordering online and are opting for delivery service,” turning bak kwa into a snack that can be enjoyed year-round.
The brand has even begun experimenting with more creative ways to expand accessibility. Since 2025, it started selling bak kwa through vending machines in shopping malls.
Innovating new offerings
Another way brands diversify is by not focusing solely on bak kwa. They use the same raw materials and production facilities to create higher-margin products, expanding their offerings while keeping costs efficient.
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(Left): Bee Cheng Hiang’s pork floss cheesecake; (Right): Bee Cheng Hiang’s bak kwa chiffon cake./ Image Credit: Bee Cheng Hiang
Over the years, Bee Cheng Hiang’s Singapore factory, for example, has experimented with products like pork floss cheesecake and bak kwa chiffon cake to diversify its offerings beyond traditional slices.
Since 2018, the brand has also run a 2,000 sq ft bak kwa-themed bistro, BCH Grillery, on Serangoon Road, where diners can barbecue their own meats, experiment with making pork floss, and try wine-meat pairings.
Other brands have undertaken similar strategies. 56-year-old Fragrance has come up with innovative offerings, including coin-shaped bak kwa for easy consumption, crocodile meat bak kwa, and premium bak kwa varieties like Iberico pork and Kurobuta, while cashing in on trendy flavours such as truffle, mala, and satay.
Rather than just seasonal snack sellers, these offerings position bak kwa brands as year-round lifestyle and premium food brands.
“Heritage brands have unique requirements that off-the-shelf solutions can’t address. Technology isn’t just an enabler; it’s the key to preserving our authenticity while delivering seamless experiences,” General Manager Ang Bee Kee explained, reframing technology as a core business strategy rather than a mere means to streamline retail operations.
Bee Cheng Hiang’s New Bridge Road outlet./ Image Credit: Chinatown.sg
The brand built a seven-person in-house team to integrate modern retail technology across operations. Using AI-driven demand forecasting and tools that analyse sales patterns across outlets and seasons, Bee Cheng Hiang can anticipate demand, avoid wasting meat, and ensure it doesn’t miss potential sales, while also enhancing the customer experience year-round.
Customers can now earn and redeem points, access offers, and enjoy consistent service regardless of location—solving issues of geographic-specific, fragmented loyalty programs and offline-centric operations.
To Bee Cheng Hiang, the results have spoken for themselves: online order values quadrupled, revenue and profitability improved by 5%, and membership expanded by 900%. The business has also introduced an automated fulfilment system with real-time tracking, capable of handling extreme seasonal demand while processing over 100 supplier documents daily and managing multi-currency transactions seamlessly.
This has led Bee Cheng Hiang to run the business better in quieter months, while getting ready for the next big rush.
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Surviving beyond the seasonal rush
While CNY still plays a huge role in sustaining bak kwa businesses, diversifying sales channels, expanding overseas, innovating new product offerings, and harnessing technology have allowed bak kwa makers to no longer rely solely on the seasonal rush.
Success in this space requires more than tradition—it demands strategy, innovation, and agility.
Read other articles we’ve written on Singaporean businesses here.
Featured Image Credit: Bee Cheng Hiang/ Lim Chee Guan
Flashpoint warns cybercriminals use emojis to evade detection
Emojis replace fraud and financial keywords to bypass filters
Symbols like 💳, 🔑, 🤖 signal cards, credentials, and malware
Just as everyone else these days, cybercriminals use emojis, too. But they’re not just using them to make their messages fun or exciting, they’re also using them to hide their communication in plain sight and evade security analysts’ scrutiny.
This is according to a new report from threat intelligence experts, Flashpoint. Published earlier this week, Flashpoint says threat actors may substitute emojis for keywords associated with fraud techniques, financial activity, as well as specific platforms or services.
“For example, replacing “credit card” with 💳 or “bank” with 🏦 can help bypass basic keyword filters or reduce visibility in automated moderation systems,” the report states. “When combined with slang, abbreviations, and multilingual phrasing, this creates a layered form of obfuscation that complicates large-scale monitoring efforts.”
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In other words, security professionals scouring the dark web for news of breaches and new malware services need to start adding emojis to the list of monitored keywords, too.
Numerous categories
Flashpoint has split the emojis crooks use into a few categories, such as Financial Activity, Access Credentials and Compromise, Tools, Automations, and Services, Targets and Geography, and Urgency, Success, and Status.
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Some emojis, such as 💰 and 💸 can signal profit, successful fraud, or payouts, while 🪙 can suggest cryptocurrency-related activity.
These emojis – 🔑, or 🔓, relate to credentials and account access, as well as successful breaches and unlocked accounts. For Tools, Automation, and Services, emojis like 🤖, ⚙️, or 🧰 describe malware, settings, toolkits and bundled services.
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The full list of analyzed emojis can be found here.
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Flashpoint also says that there is another practical side to using emojis and that is – being able to communicate properly across regions and languages. Not everyone in the cybercriminal community speaks (proper) English, and being able to inform everyone about certain activity – quickly – most definitely helps.
Intel CEO Lip-Bu Tan said Tuesday that the chipmaker will “work closely” with Elon Musk to support the billionaire entrepreneur’s Terafab project, a potentially massive chip development and fabrication operation that will be jointly developed by SpaceX and Tesla. A photo posted by Intel’s official X account shows the two executives shaking hands last weekend in front of a large Intel sign. Musk’s 1-terawatt, ultra-high performance chip fabrication facility, which may span multiple locations, could cost billions of dollars.
“Terafab represents a step change in how silicon logic, memory and packaging will get built in the future,” Tan said in a social media post. “Intel is proud to be a partner and work closely with Elon on this highly strategic project.”
Exactly how Tan and Musk plan to execute such an ambitious venture remains unclear. Musk has been talking about the need to develop a so-called Terafab for months, viewing the endeavor as a way to produce the vast number of chips his companies will need for cars, robots, and data centers. Some chip industry analysts are highly skeptical that Musk can pull off such a complex and capital-intensive venture.
Intel, meanwhile, has been attempting to make a mighty comeback after years of stagnation, and part of its efforts include pitching its capacity to manufacture advanced semiconductors to tech companies hungry for chips to power the AI boom. As WIRED recently reported, Intel’s ability to secure these outside customers is critical to its success. And Musk could be a huge whale of a customer.
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Musk did not respond to WIRED’s questions about the partnership. A spokesperson for Intel referred WIRED to the company’s posts about the deal on social media and declined to comment further. For now, here are five outstanding questions about how Intel’s involvement could affect Terafab’s chances of success.
How Big Is The “Deal”?
Hard to say. Neither Intel nor Tesla has filed any paperwork with the US Securities and Exchange Commission, which is typically required if a new partnership or deal materially changes the capital investment or manufacturing capacity of a public company.
For example, when chipmaker AMD and Meta announced a “multi-year, multi-generation” partnership in February to deploy up to 6 gigawatts of AMD GPUs for Meta’s AI services, AMD disclosed the deal in an SEC filing. As of publishing, no such forms have been filed yet by Intel or Tesla. That indicates Tan and Musk’s agreement may be mostly handshakes and vibes at the moment. As one chip industry insider put it, “It makes quite a headline for a couple days, no?”
What Is Intel Actually Contributing?
Intel’s public statement about the mashup with Musk is almost comically vague. The company said that its “ability to design, fabricate, and package ultra-high-performance chips at scale” will help accelerate Terafab’s goal of producing 1 terawatt of computing power a year to support “future advances in AI and robotics.”
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Pat Moorhead, a longtime chip industry analyst and founder of Moor Insights & Strategy, predicts that Musk will lean on Intel for its advanced packaging capabilities to start. He notes that Tesla “doesn’t need [chip] design engineering; they’re already very capable of that.” Moorhead adds that Musk may also want to license Intel’s chip architecture, which Terafab could build upon and customize.
Intel handling advanced packaging is a safe bet in the near term, because it gives all of the companies involved a chance to test their partnership without alienating TSMC, which runs the world’s biggest fabs, Moorhead says. “If you do packaging first, you’re not going to infuriate TSMC as much as you would if you used Intel for wafers,” he says. (Tesla has existing chip partnerships with TSMC and Samsung.)
The lowest price on record is in effect on Apple’s 2026 15-inch MacBook Air at Amazon, with the loaded M5 spec featuring an upgrade to 24GB of RAM and a 1TB SSD now on sale for $1,549.
Grab the lowest price ever on Apple’s brand-new M5 MacBook Air 15-inch – Image credit: Apple
Deals on both the 2026 13-inch and 15-inch models are going on now during Amazon’s April MacBook Air sale, with retail configurations now $150 off. A top pick from the sale is the M5/24GB RAM/1TB spec that offers extra storage space and additional memory over the standard model. Discounted to $1,549 after a $150 discount, the deal is available in all four colorways. Continue Reading on AppleInsider | Discuss on our Forums
In Project Glasswing, announced Tuesday, the company is giving a select group of major tech and financial firms access to Claude Mythos Preview, a frontier model that has already uncovered thousands of previously unknown software vulnerabilities. Anthropic says the model is too dangerous to release to the general public. Read Entire Article Source link
Elon Musk’s X is continuing its push to bake AI deeper into the platform with two new Grok-powered features aimed at helping users reach a wider audience and edit images seamlessly.
What’s new on X?
The company has rolled out automatic translation for posts worldwide, allowing users to instantly read content in their preferred language without needing to tap on the translation option. The feature, powered by xAI’s Grok models, is designed to give posts a broader global reach while reducing friction for cross-language conversations. Users who prefer the original text can still toggle translations off on a per-language basis.
We’re rolling out auto-translate worldwide to give posts in any language global reach on X.
The translations are powered by Grok and have improved substantially over the last couple months.
If you prefer to read in the original language, you can always turn off auto-translate…
Alongside translation, X has also introduced a new in-app photo editor on iOS. The tool gives users access to basic editing options like drawing, text overlays, and blur controls for hiding sensitive information, such as faces or personal details.
Ladies and gentlemen, we’re launching a brand new Photo Editor in our post composer.
It has long-overdue features like drawing & text. But we also included special add-ons that are unique to X:
• Edit with words, powered by Grok • Add a blur to redact parts of the photo… pic.twitter.com/38Zaw8b5jl
The editor also utilizes AI to help users edit images with natural language prompts. According to X’s head of product, Nikita Bier, users can ask Grok to transform images in specific ways. For example, they can ask Grok to turn a regular photo into something styled like a painting. For now, the feature is limited to X’s iOS app, but Android support is coming soon.
What does this mean for users?
With these additions, X is trying to get users to spend more time inside its app instead of relying on third-party tools. Other social media platforms have released similar AI-driven translation features, and X is now joining the fray to make Grok a core part of how people create and engage on the platform.
Whether this push pays off will ultimately come down to execution. If these tools feel genuinely useful and intuitive, they could make posting and discovery smoother. If not, they risk blending into the background as features more users ignore, adding complexity without meaningfully improving the experience.
‘Agentic commerce’ is seen as a natural consequence of AI-powered search, which already makes up more than half of global search engine volume. McKinsey trend analysis finds this number could rise significantly over the coming years.
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McKinsey found that by 2030, agentic commerce could orchestrate up to $5trn globally. But while Morgan Stanley earlier this year noted that only 1pc of shoppers currently choose the agentic route, newer research elsewhere finds that AI agents could make up a significant portion of customers a business receives in the coming years.
In the background, infrastructure works to make agentic commerce possible are underway at fintechs such as Revolut, Stripe, Visa, Mastercard and PayPal. More are expected to follow.
Did you mean to buy that?
A growing number of users say they would trust AI systems to place orders and execute payments on their behalf. But such a combination of trust and automation will end up creating a whole new category of purchase disputes that companies are yet to get ahead of, says Monica Eaton, the founder and CEO of Chargebacks 911.
“The infrastructure for agentic commerce is being built quickly, but the safeguards need to evolve at the same pace,” she says.
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In the era of agentic commerce, both customers and businesses will find it hard to define intent – or a lack thereof – when purchases are made by AI agents. It is easier to determine intent when humans make a deliberate choice to press ‘buy’, but agentic commerce removes that moment in the transaction. And currently, there aren’t many ways to dispute an agentic AI-made purchase, Eaton notes.
“Most customers do not have access to detailed records of the instructions they gave, the permissions in place, or how the agent reached its decision. In many cases, the transaction is technically authorised, which makes it difficult to challenge,” she adds.
To solve this, platforms need to prioritise transparency before a transaction occurs. The AI agent in question must be able to show what it is about to do and why, and ensure it has customer authorisation before going forward with a transaction. An audit trail for agentic purchases will provide an added layer of protection, says Eaton.
Meanwhile, clear permission frameworks that define where and what agents can purchase, and how much they can spend, will further protect customers.
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This may only work in the short term, says Eaton. Longer term protections would involve platforms providing transparency and access to activity logs, while dispute processes will need to evolve to recognise when an agent’s decision does not align with the customer’s intent.
Shift in responsibility
This new category of purchase dispute lies somewhere between fraud and ‘buyer’s remorse’, and current systems are not equipped to handle this anomaly, says Eaton.
“In an agentic environment, platforms need to take greater responsibility for how instructions are captured, interpreted and executed”, and merchants should not be expected to absorb this liability by default, she explains.
Moreover, if effective frameworks are not built ahead of time, customers could end up in a situation where they are arguing with an AI customer service bot about an unauthorised purchase made by a personal AI agent.
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There is still time to get ahead of this eventuality, but the window is narrowing, Eaton says. “Businesses need to treat agentic commerce as a fundamentally different transaction environment, not just a faster version of existing e-commerce.”
It is important not to wait for regulation to catch up, Eaton warns. “Businesses that build trust into agentic commerce early will be in a much stronger position than those that react later.
“As for the future of customer service, it does not have to become AI versus AI. The key is to keep the human at the centre of the process. Agentic commerce should reflect and support human intent. If that principle is lost, trust will follow.”
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Valve has released a native Steam Link beta for Apple Vision Pro, letting users stream their existing Steam games onto a large virtual screen in visionOS. It supports up to 4K resolution and will let you dynamically adjust the curve of the display. The Mac Observer reports: Steam Link does not support VR titles in this beta, and Valve clearly states that the app is limited to 2D game streaming, but this still opens up a large library of games that users can play on a massive virtual screen inside Vision Pro.
At the same time, Vision Pro already handles 2D media very well, and this update builds on that strength by turning the headset into a portable gaming display that connects directly to your existing setup without needing extra hardware.
You can join the Steam Link beta through TestFlight right now, and this early release shows how Apple Vision Pro continues to expand beyond media into more practical and everyday use cases like gaming.
The new OPPO F33 series is just around the corner, and the Chinese smartphone maker has shared a lot more about the upcoming phones ahead of its India launch on April 15, 2026. The headline features are the all-new ultrawide selfie camera and a more polished design. Here’s everything we know so far.
New Cameras
Like the new iPhone 17, the highlight of the OPPO F33 Pro is its 50MP ultra-wide front camera with a 100° field of view. That’s significantly wider than what most phones in this segment offer, and OPPO says it can capture up to 30% more area in group selfies. To make that useful in real-world scenarios, the phone also includes an “AI Groupfie Expert” system. It can automatically switch to a wider 0.6x view when more people enter the frame and correct facial distortion for up to six faces at once.
On the back, the F33 series uses a 50MP main sensor paired with a 2MP depth sensor. While that setup isn’t groundbreaking on paper, one of the new features is AI Portrait Glow, which adjusts lighting in real time depending on the scene. It offers multiple lighting styles, including Natural, Rim, and Studio modes, to improve portraits in tricky lighting conditions. Another interesting addition is the Colorful Front Fill Light, which replaces the usual harsh white flash with softer, adjustable tones to make selfies look more natural, especially at night. The phone also introduces creative features like Popout, which lets users create layered photos with a sense of depth directly from the camera, and Dual-View Video
Redesigned Build
Beyond cameras, OPPO is also making noticeable changes to the design. The F33 Pro introduces a new “Starry Sea” camera module with a cleaner layout and a more prominent lens design. The phone uses a one-piece back panel made from a thicker composite material, which OPPO claims improves durability without adding the fragility of glass. It’s also using a CNC carving process to create a mix of glossy and matte finishes on the same surface.
The F33 Pro will be available in three finishes: Misty Forest, Starry Blue, and Passion Red, each with a slightly different texture and visual style. The device features a 6.57-inch flat display and weighs 194 grams, keeping things relatively slim and manageable.
Demand for Apple’s Mac Mini has skyrocketed, particularly in China, as the small computer has become an ideal platform for experimenting with autonomous AI agents like OpenClaw and others. Now, a company called Astropad is building out a remote desktop solution specifically for this use case.
On Tuesday, Astropad CEO Matt Ronge introduced Astropad Workbench, a remote desktop solution for Apple devices that he pitches as made “for the AI era.”
While an AI agent running on a Mac Mini may not need a screen, its operator (the human) will want to log in at times to see what’s happening in order to check logs, monitor outputs, or restart stuck tasks, he says.
Image Credits:Astropad
The new remote desktop solution offers a variety of features, including high-fidelity streaming; the ability to dictate prompts and commands with your voice; plus support for other input methods like the keyboard, Apple Pencil, or touch; and clients for both the iPad and iPhone — the latter essentially putting the remote desktop solution into your pocket for on-the-go access.
If you’re running AI agents across multiple Macs, Workbench offers a device chooser so you can move between them.
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Image Credits:Astropad
The idea came about because it was something the team at Astropad had wanted for themselves, as had their friends.
“We have heavily adopted AI at Astropad, and we’ve been using agents. And sometimes, you have an agent running on a long task, and you want to check on it,” says Ronge. “There’s not a great way to do this…there were existing remote desktop tools, but nothing built specifically for this,” he continues. “There have also been ways where you can use a terminal, or there are things like Telegram chats, but they’re limited. I mean, there are times you’ve got to see what’s happening on your Mac. You’ve got to approve a dialog or save something, or just visually see what’s happening.”
Workbench also leverages the company’s proprietary, low-latency display protocol, which it calls LIQUID, which supports the workflows creative professionals use. It retains full fidelity, even at Retina resolutions, Astropad claims, and doesn’t blur lines or pixelate data. The protocol already powers Astropad’s other products, like Luna Display, which turns your iPad into a second display, and Astropad Studio, which lets you use an iPad as a professional drawing tablet.
While monitoring an AI agent may not always need a high-fidelity solution, Ronge points out that it’s something that’s nice to have — especially if you’re approving designs or mock-ups your AI agent made.
Image Credits:Astropad
Of course, remote desktop software has existed for some time, meaning Astropad has well-established rivals like Jump Desktop, RustDesk, AnyDesk, Parsec, VNC-based solutions, and many more.
But Ronge suggests that those weren’t designed for the specific needs of using remote desktop software to keep tabs on AI agents. With Workbench, it’s easy to check on the status of logs to see your AI agents’ progress in order to spot issues, restart stalled jobs, and make other changes, but what’s more, you can do this from your iPhone or iPad.
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“We’ve been doing iPad stuff for years — it’s been, like, our whole company for the past 10 years. So we have a lot of experience in making good iPad apps,” Ronge says. “We know how to make good iOS apps…so we did that, and then we also added a voice model.”
Image Credits:Astropad
The tech uses Apple’s voice model so you can talk to your phone and direct your AI agent to do something with a press of the microphone button.
“It’s a very natural way to work with agents. That’s the kind of feature that existing remote desktop [apps] just don’t have — they’re built for more traditional, enterprise-style remote desktop.”
As a new release, there will still be some bugs and polishing needed, but the team is continuing to work on the product. Next up, they plan to launch Windows and Linux support and refine the iPhone app.
The new software runs on macOS 15 and up and iOS 26, and is available as a free download offering 20 minutes of access per day. For unlimited access, the cost is $10 per month, or $50 per year.
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Astropad, a bootstrapped and profitable small tech business, has over 100,000 customers, including those who have bought its iPad hardware accessories and its software. With Workbench, Ronge believes the company has the potential to reach both AI enthusiasts and businesses as remote support for AI agents becomes more common.
“I totally think businesses are gonna buy it. I mean, just the productivity gains I’m seeing from it myself — this is totally headed to businesses. It’s just too powerful,” he notes.
Kyle McGinley graduated from high school in 2018 and, like many teenagers, he was unsure what career he wanted to pursue. Recuperating from a sports injury led him to consider becoming a physical therapist for athletes. But he was skilled at repairing cars and fixing things around the house, so he thought about becoming an engineer, like his father.
McGinley, who lives in Sellersville, Pa., took some classes at Montgomery County Community College in Blue Bell, while also working. During his years at the college, he took a variety of courses and was drawn to electrical engineering and computing, he says. He left to pursue a bachelor’s degree in electrical and computer engineering in Philadelphia at Temple University, where he is currently a junior.
Kyle McGinley
MEMBER GRADE
Student member
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UNIVERSITY
Temple, in Philadelphia
MAJOR
Electrical and computer engineering
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The 26-year-old is also a teaching assistant and a research assistant at Temple. His research focuses on applying artificial intelligence to electrical hardware and robotics. He helped build an AI-integrated android companion to assist in-home caregivers.
Temple recognized McGinley’s efforts last year with its Butz scholarship, which is awarded annually to an electrical and computer engineering undergraduate with an interest in software development, AI development systems, health education software, or a similar field.
An IEEE student member, he is active within the university’s student branch.
“My career ambition after I graduate is to gain real-world experience in the engineering industry to learn skills outside of academia,” he says. “Long term, I want to do project management or work in a technical lead role, with the primary goal of creating impactful projects that I can be proud of.”
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Building a robot aide
McGinley is a teaching assistant for his digital circuit design course. In a class of 35 students, it can be a struggle for some to digest the professor’s words, he says.
“My job is to answer students’ questions if they are having problems following the professor’s lecture or are confused about any of the topics,” he says. “In the lab, I help students debug code or with hardware issues they have on the FPGA [field-programmable gate array] boards.”
He also conducts research for the university’s Computer Fusion Lab under the supervision of IEEE Senior Member Li Bai, a professor of electrical and computer engineering. McGinley writes software programs at the lab.
“In school, they don’t teach you how to communicate with people. They only teach you how to remember stuff. Working well with people is one of the most underrated skills that a lot of students don’t understand is important.”
“I realized the need for this with my grandmother, when she was taking care of my grandfather,” he says. “It was a lot for her, trying to remember everything.”
Using the latest software and hardware, he and three classmates rebuilt an older lab robot. They installed an operating system and used Python and C++ for its control, perception, and behavior, he says. The students also incorporated Google’s Gemini AI to help with routine tasks such as scheduling medication reminders and setting alarms for upcoming doctor visits.
The AI-integrated android was intended to assist, not replace, the caregivers by handling the mental load of remembering tasks, he says.
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“This was one of the cool things that drew me to working in the robotics field,” he says. “Something where AI could be used to help caregivers do simple tasks.”
The benefits of a student branch
McGinley joined Temple’s IEEE student branch last year after one of his professors offered extra credit to students who did so. After attending meetings and participating in a few workshops, he found he really liked the club, he says, adding that he made new friends and enjoyed the camaraderie with other engineering students.
After the student branch’s board members got to know McGinley better, they asked him to become the club’s historian and manage its social media account. He also helps with event planning, creating and posting fliers, taking pictures, and shooting videos of the gatherings.
The branch has benefited from McGinley’s involvement, but he says it’s a two-way street.
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“The biggest things I’ve learned are being held accountable and being reliable,” he says. “I am responsible for other people knowing what’s going on.”
Being an active volunteer has improved his communication skills, he says.
“Learning to clearly communicate with other people to make sure everyone is on the same page is important,” he says. “In school, they don’t teach you how to communicate with people. They only teach you how to remember stuff. Working well with people is one of the most underrated skills that a lot of students don’t understand is important.”
“I know it can be scary because you might not know anyone, but it honestly can’t hurt you; it could actually benefit you,” he says. “Being active is going to help you with a lot of skills that you need.
“You’ll definitely get opportunities that you would have never known about, like a scholarship or working in the research lab. I would have never gotten these opportunities if I hadn’t shown up. Joining IEEE and being active is the best thing you can do for your career.”
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