A hacking group called Handala has gained access to FBI Director Kash Patel’s email account, Reuters reports. The group published content from Patel’s email on their website as proof, including photos of Patel “sniffing and smoking cigars” and “making a face while taking a picture of himself in the mirror with a large bottle of rum.”
TechCrunch was able to independently confirm that at least some of the emails Handala stole were from Patel’s account by checking information used by mail delivery systems that’s stored in an email’s header. Several stolen emails included a cryptographic signature that linked them to Patel’s account. The FBI has also separately confirmed that the Director’s account was hacked. “The FBI is aware of malicious actors targeting Director Patel’s personal email information, and we have taken all necessary steps to mitigate potential risks associated with this activity,” the Bureau told TechCrunch. “The information in question is historical in nature and involves no government information.”
The FBI is offering up to $10 million in rewards for more information about the hackers who targeted Patel’s account. Handala presents as a pro-Palestinian hacking group online, but is believed to be one of several aliases used by cyberintelligence units working for the Iranian government, Reuters writes. Groups affiliated with Iran have targeted officials in the US before. In August 2024, the FBI shared that a separate group, APT42, was trying to gain access to both the Trump and Harris campaigns. Three men associated with APT42 were later charged that September.
Handala has appeared to become more active during the current conflict between the US, Israel and Iran. According to Reuters, the group claimed to be behind a cyber attack on Stryker, a medical devices company, earlier in March. Handala also said it accessed and published personal data from Lockheed Martin employees stationed in the Middle East.
Recently [ETA Prime] felt a bit underwhelmed by the raw performance of his MacBook Neo when it came to running for extended periods under full load, such as when gaming. Thus the obvious solution is to mildly over-engineer a cooling solution that takes care of issues like thermal throttling.
The Apple MacBook Neo with its repurposed iPhone 16 SoC seems to have leaned hard into answering the question whether a smartphone can be a good general purpose personal computer. Ignoring the lack of I/O, it’s overall not a bad SoC for a laptop, but like when you try to push the CPU and GPU on a smartphone, they do get pretty toasty. Due to the minimalistic cooling solution in the MacBook Neo it’ll easily hit the 105°C thermal throttle limit.
Technically the ‘heatsink’ for this laptop is the aluminium case, as the SoC is coupled via a thermal pad to the case. This doesn’t leave a lot of space and the case will heat soak pretty fast, while also making retrofitting a cooling solution a challenge.
Amusingly, replacing the existing thermal pad with a thin copper plate already massively reduced the thermal throttling of the A18 Pro SoC by about 20 degrees. In Geekbench 6 this bumped multi-core scores up by 9.7% and single-core by 15.2%. Definitely a promising glimpse at how much performance could still be extracted from this SoC.
For the next step a thermo-electric cooler (TEC) with built-in water cooling loop was used, which happened to be one of those overkill smartphone cooling systems that you’d stick to the back of the phone. Here the cooler was attached similarly, directly to the bottom aluminium of the case.
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With this solution in place Geekbench 6 results mostly showed a solid bump for single-core results, while multi-core results showed diminishing returns. For Cinebench results this gave a 19% increase over stock cooling in multi-core and 23.5% for single-core.
Perhaps most interesting of all was that playing a video game for a while without thermal throttling meant framerates of over 80 FPS instead of hitting that thermal wall with 30 FPS. This shows just how much performance is left on the table due to the cooling choices for the system, even with this still rather inefficient cooling solution.
That said, this probably isn’t some kind of nefarious scheme by Apple, but rather the result of designing the thermal solution to not heat the case up to temperatures that are deemed to be unsafe or uncomfortable for the user. After all, if the case if the heatsink, then you don’t want to feel like you’re literally handling one. This is sadly the compromise when venting out hot air is deemed to be an unacceptable solution.
UK startup Pulsar Fusion says it has achieved the first plasma ignition inside a nuclear fusion rocket engine prototype — a huge step for space travel that could cut missions to Mars “from months-long journeys to just a few weeks,” reports Euronews. From the report: Pulsar Fusion revealed the milestone during a live stream at Amazon’s MARS Conference, hosted by Jeff Bezos in California this week, with CEO Richard Dinan calling it an “exceptional moment” for the company. The team successfully created plasma – an intensely hot, electrically charged state of matter, often described as the fourth state of matter – using electric and magnetic fields inside its experimental and early prototype “Sunbird fusion exhaust system.” […] The company now plans further testing of its Sunbird system to improve performance. Upcoming upgrades include more powerful superconducting magnets designed to better contain and control plasma.
Wesley Treat had his face scanned as part of a collaborative 3D model library project with other makers, and when he saw his own scan sitting in the archive he decided it deserved a more permanent form. The result is a strangely fascinating aluminum portrait, roughly life sized and built from dozens of flat welded panels, that now lives in his workshop and stops people in their tracks the moment they walk past it.
Treat works with aluminum regularly for sign making but had little welding experience with it going in. His xTool MetalFab handles both cutting and welding through a single handheld tool, and after a few practice runs on steel to get a feel for the machine he switched to aluminum and immediately noticed the difference. Aluminum conducts heat aggressively and will melt through without warning if the settings are off, so he dialed in shorter pulses and learned to feed in small amounts of filler wire to build each joint without punching holes through the material. Once the welds were looking consistent off camera, he moved on to the actual parts.
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The process started in Blender, where he reduced the polygon count on his scan until the model had that low resolution video game quality while still reading clearly as his face. He trimmed the body below the neck, tidied up the nose, and broke the hair into smaller sections to make the welding stages more manageable. Once the shape felt right he sent the file to an online unfolding tool called PaperMaker, which flattened the entire head into a series of flat 2D panels, complete with tabs and numbered edges to guide assembly.
Sheets of 0.063 inch metal were placed on the CNC bed next, and the machine cut the outlines cleanly while etching reference numbers right into each piece to keep everything organized. The end result was a stack of flat metal pieces that resembled a puzzle waiting to be assembled. Wesley arranged them all on the workbench and worked from the back of the head forward, tacking each panel into place with quick welds on the inside when possible to keep the outer surface clean.
Fitting everything together proved to be the most difficult part of the build. How so? Some edges needed a quick sanding, while others required some filing to sit flush. Once he found the right angle and travel speed, the laser welder handled the thin aluminum well, with localized heat closing gaps that were clean without warping the surrounding material. The two halves came together with the final seam hidden neatly beneath the hairline, and when the last weld cooled he stepped back to find a remarkably accurate metal version of his own face staring back at him. [Source]
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One thing SEGA’s MegaDrive/Genisis and the Commodore Amiga had in common was–aside from the Motorola 68000 processor– being known for excellent music in games. As [reassembler] continues his quest to de-assemble Sonic: The Hedgehog and re-assemble the code to run on Amiga, getting the music right is a key challenge. Rather than pull MIDI info or recreate the sound by ear, [reassembler] has written a program called Sonic2MOD to automatically take the assembly file music from the MegaDrive catridge and turn it into an Amiga-style MODfile. He’s also made a video about it that you’ll find embedded below.
Of course how music gets made differs widly on the two systems. Amiga, famously has Paula, a custom ASIC designed for sampling, allowing you to play four eight-bit voices. The Sega, of course, has that glorious FM-synthesis chip from Yamaha synthesizing five channels of CD-quality sound and one channel of sample. It’s not as well known, but the Sega also has a bonus TI-compatible programmable sound chip (PSG) that can handle 3 square-wave tone channels and one noise channel. That’s ten total channels to the Amiga’s four, and CD-quality to 8-bit voices. Knowing all that, we were very curious how close to SEGA’s original music [reassembler] could get on the Amiga.
Before he could show us, [reassembler] needed to decode the SMPS files used on Sonic: The Hedgehog and many other MegaDrive games. Presumably he could have gotten a MIDI file online somewhere– there are oodles– but the goal was to reverse engineer Sonic from its cartridge for the Amiga, not download a lot of resources from the web. SMPS is a sort of programing language for sound, telling the Yamaha and PSG chips what to do.
In some ways, it’s not unlike the Amiga’s MOD format, which programmatically specifies how to play the sampled voices also stored in the file. Translating from one to another is a matter of reading the SMPS files, extracting the timing, volume, vibrato, et cetera, and translate that into a form the MOD file can use. Then [reassembler] needed to generate samples, which was an added hiccup because the Amiga can only handle 3 octaves vs the seven of the SEGA’s FM synthesizer. He’s able to solve this simply by generating multiple samples to span the Yamaha chip’s range, though, again, at only 8-bit fidelity. It doesn’t sound half bad.
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What about the four-channel limit? That’s where a bit of artistry comes in; the automated tool produces MOD files with more voices, which MOD trackers can handle at increased computational load. Computational load you don’t need when trying to play a game. Scaling down the soundtrack to the Amiga’s limits is something [reassembler] already has practice with from his famous OutRun port, though, so we’re sure he’ll get it done.
All of this effort just to match the Mega Drive makes us appreciate what a capable little computer the Sega console was; why, you can even check your stocks with it! We’ve already featured [reassembler]’s Sonic port once before, but this music tool was interesting enough we couldn’t help ourselves coming back to it. The ability to play MOD files were pretty impressive when the Amiga came out, but nowadays all you need is a ten-cent microcontroller.
Although not really a cost-effective or a required skill unless you have some very specific needs not met by off-the-shelf power resistor options, making your own own wirewound power resistor is definitely educational, as well as a fascinating look at a common part that few people spare a thought on. Cue [TheElectronBench]’s video tutorial on how to make one of these components from scratch.
The resistance value is determined by the length of nichrome wire, which is an alloy of nickel and chromium (NiCr) with a resistivity of around 1.12 µΩ/m. It’s also extremely durable when heated, as it forms a protective outer layer of chromium oxide. This makes it suitable for very high power levels, but also requires the rest of the power resistor assembly to be able to take a similar punishment.
For the inner tube of this DIY power resistor a tube of alumina ceramic was used, around which the nichrome wire is wound. This resistor targets 15 Ohm at a maximum load of 50 Watt, this means a current of about 1.83 A is expected at 27.4 V. The used nichrome wire has a measured resistance of 10.4 Ohm, ergo 1.44 meter has to be cut and wound.
This entire assembly is then embedded in refractory cement (fireproof cement), as this will keep the wire in place, while also able to take the intense temperature cycling during operation. As a bonus this will prevent toasting the surrounding environment too much, never mind lighting things on fire as the nichrome wire heats up.
As explained in the video, this is hardly the only way to create such a power resistor, with multiple types of alternative alloys available, different cores to wind around and various options to embed the assembly. The demonstrated method is however one that should give solid results and be well within the capabilities and budget of a hobbyist.
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An important point with nichrome is that you cannot really solder to it, so you’ll need something along the lines of a mechanical (crimping) connection. There are also different winding methods that can affect the inductance of the resistor, since this type of resistor is by its design also a coil. This is however not covered in the video as for most applications it’s not an issue.
Overall, this video tutorial would seem to be a solid introduction to nichrome power resistors, including coverage of many issues you may encounter along the way. Feel free to sound off in the comment section with your own experiences with power resistors, especially if you made them as well.
New Smartsheet executives, top row from left: Robson Grieve and Toyan Espeut. Bottom row: Pratima Arora and Kelsi McDonald Harris. (LinkedIn Photos)
Enterprise software giant Smartsheet on Thursday announced four C-suite changes — two hires and two promotions. The Bellevue, Wash., company, which is best known for helping businesses organize and track work, has undergone two rounds of layoffs in the past six months and appointed Rajeev Singh as CEO in October.
“I came to Smartsheet because I believed in the opportunity. We are assembling an incredible team ready to seize that opportunity,” Singh said a LinkedIn post sharing the changes.
The moves continue a pattern of Singh recruiting from his past, as all four have prior ties to the CEO.
Robson Grievejoins as chief marketing officer, coming from San Francisco-based software company Motive. Grieve previously worked in the Seattle area at Concur Technologies, where he overlapped with Singh, who was Concur’s co-founder, president and chief operating officer.
Toyan Espeut is Smartsheet’s new chief customer officer. Espeut spent more than 11 years at Apptio, a Seattle-area enterprise software firm, where she most recently served as executive vice president of sales for the Americas and previously held the title of chief customer officer. Singh is a past Apptio board member.
Pratima Arora is now chief product and technology officer, adding technology to her purview after less than a year as Smartsheet’s CPO. Her past roles include leadership positions for companies including Chainalysis, Atlassian, Salesforce and Concur.
Kelsi McDonald Harris has been promoted to chief business officer, after serving as senior VP of business operations and Singh’s chief of staff. Her prior role was chief people officer at Accolade, a company Singh previously led.
Morgan Cundiff. (LinkedIn Photo)
— Armoire named Morgan Cundiffas head of product and machine learning for the Seattle-based fashion rental startup.
Cundiff joins from LTK, a shopping app and platform where online creators share product and lifestyle picks that help people decide what to buy. She was at the startup for nearly four years, building and scaling LTK’s data science and machine learning capabilities. She previously worked at the e-commerce tech company ShopRunner, which was acquired by FedEx.
Armoire is ranked No. 40 on the GeekWire 200, an index of the Pacific Northwest’s top startups.
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Javier Páramo. (Photo courtesy of Páramo)
— Longtime tech leader and entrepreneur Javier Páramo has launched AIQLinea, a Redmond, Wash.-based startup helping companies navigate the rapid adoption of new AI technologies.
“We help enterprise leaders turn fragmented AI experimentation into clarity, aligned strategy, governed execution, and decision-ready roadmaps,” Páramo said on LinkedIn.
Páramo spent nearly two decades at Microsoft, departing in 2010 as senior director of worldwide field strategy, where he focused on education products. He later served as executive director of information services strategy at the Providence healthcare system before founding AIQLinea.
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— Barry Padgett, former CEO of the Seattle-based consumer data startup Amperity, has been promoted to president and chief operations officer of SentinelOne. Padgett joined the Mountain View, Calif., cybersecurity platform one year ago as chief growth officer.
And to continue connecting the Concur dots, Padgett was also with the enterprise software company, working there for more than 20 years and leaving in 2016. Two years prior, SAP acquired Concur, which is now SAP Concur.
Jake Silsby. (LinkedIn Photo)
— Jake Silsbyhas joined Seattle’s Tin Can as head of industrial design. The startup is selling landline-style, Wi-Fi-enabled telephone for kids and in December raised $12 million from investors. Silsby was previously an industrial design manager for the business consulting company tms and has worked for Rad Power Bikes and Starbucks.
“I had the opportunity to freelance with the team on their flagship phone, and I’m looking forward to helping shape what’s next for this small but mighty brand,” Silsby said on LinkedIn.
Since launching its flagship product earlier this year, Tin Can quickly went “viral,” sold out its first two production runs and built a near-six-figure waitlist.
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— Washington Roundtable, a business advocacy organization, appointed two new board members:
Dominic Carr, executive VP and chief communications and corporate affairs officer at Starbucks and a longtime past leader at Microsoft
Ian Haydon. (LinkedIn Photo)
— Ian Haydon is leaving his role as director of communications and AI policy for the University of Washington Institute for Protein Design. Haydon joined IPD in 2012 as a graduate student in the lab of David Baker, who would later win the Nobel Prize.
In a LinkedIn post announcing his departure, Haydon called his job “an honor.”
“The protein design methods that I learned as a grad student became obsolete once new deep learning tools emerged,” he added. “Watching the field reinvent itself — and seeing seemingly distant ideas become doable and then done — has been astonishing.” Haydon did not disclose his next move.
— Jonathan Hunt has left Microsoft as a corporate VP in AI business solutions to join Anthropic as global head of commercial operations and strategy. He is based in the San Francisco Bay Area and past employers include Databricks and Salesforce.
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— Cotiviti, the parent company of Bellevue, Wash.-based health software company Edifecs, named Ric Sinclair as CEO. The Utah-based healthcare giant acquired Edifecs last year.
— Pacific Northwest National Laboratory computational scientist and biological physicistMargaret Cheung was named a fellow of the American Association for the Advancement of Science (AAAS), the world’s largest multidisciplinary scientific society.
This week, we saw major decisions that could rock the tech world, as social media was called addictive in a landmark trial, and the US banned foreign Wi-Fi routers.
To catch up on this, as well as the latest reviews and other essential tech news stories, scroll down for our full ICYMI recap of the week.
On Wednesday, a Los Angeles jury found that Meta and Google are liable for designing products that are deliberately addictive, a case that could change social media forever. The plaintiff, a woman known only as KGM, testified that “she became addicted to YouTube at age six and Instagram at nine”, leading to body image issues and self-harm.
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KGM’s lawyers, in their closing remarks, said: “How do you make a child never put down the phone? That’s called the engineering of addiction.” We pinpointed three persuasive tricks social media companies use to keep users glued to their screens, and exactly how the infinite-scroll loop hijacks children’s still-developing brains — all according to the latest scientific research.
2. We heard the Sonos Play in all of its glory
(Image credit: Future / Max Langridge)
We’ve spent a few weeks testing the Sonos Play speaker, and it’s a real return to form for Sonos. Not because it’s the best-sounding speaker in the world (though it’s really impressive for something that size) or because it has every feature imaginable (though it offers more options than basically anything else in its price range) — but because it gets back to what Sonos was known for: speakers so convenient that you’ll listen to more music than ever.
It’s a battery-powered portable speaker that’s compact and light enough to grab and take around with you, but that’s also powerful and high-quality enough to use as your main home wireless speaker in a room. That means it’s always grabbable at a moment’s notice, so we found ourselves using it more often, in more places, than with other portable speakers.
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The great, durable design with a charging cradle is what helps cement this as maybe the ideal do-anything wireless speaker for the home, though it’s not cheap.
3. We flew the DJI 360 drone
(Image credit: Future | Sam Kieldsen)
We’ve tested the DJI Avata 360, and our verdict is in: it’s the 360 drone to beat. It’s more agile and versatile than the previous frontrunner, the Antigravity A1, and boasts excellent 10-bit image quality — did we mention it’s more affordable too?
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Yes, other DJI drones offer better pure image quality, and 360 footage requires post-production editing. Still, as an all-rounder that’s both a capable 360 camera and a thrilling FPV flyer, the Avata 360 delivers brilliantly.
4. US banned non-American routers
(Image credit: FactoryTh / Getty Images)
In this week’s rendition of what weird tech law the Trump administration will dump on us, it just banned new non-US-made Wi-Fi routers — meaning they’ll be banned unless they’re made in the States.
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According to the FCC, routers manufactured outside the US represent both a “supply chain vulnerability” and a “severe cybersecurity risk”. Essentially, they fear these foreign routers could be used to spy on US citizens.
While this isn’t the most illogical move, the big trouble is that finding American-made routers isn’t easy, and all of the best we’ve tested are made outside the country — meaning a new router you ‘upgrade’ to could in fact be a downgrade.
5. OpenAI killed Sora
(Image credit: Getty Images/Bloomberg)
Sora, we barely knew ya. Just six months after launching what might be the world’s first social AI app and just 18 months after launching the Sora generative video model into the world, OpenAI pulled the plug.
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Sora, as a platform and app, seems to be no more.
OpenAI announced the news in a social post and has since offered little explanation. We have some guesses, like the skyrocketing costs of supporting all that video generation, the shrinking interest in the app, or maybe OpenAI’s preparation for going public. It’s something they might need to do since Disney also just pulled out of a $1B deal with the AI company.
6. iOS 26.4 sparked a controversy
(Image credit: Future)
iOS updates usually deliver fun new treats for iPhone fans, but this week, iOS 26.4 came with a less welcome gift — age verification checks for UK users.
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When you install the update, you have to prove you’re over 18, and that’s caused problems for many who don’t have a driving license or a credit card to scan. The buggy process and concerns around the security of age verification checks have also doused this already hot topic with extra gasoline.
If you’re having iOS 26.4 issues, we’ve outlined some potential fixes in our guide below. This controversy is likely only just getting started, but maybe WWDC 2026 (also announced this week for June 8) will help give us some answers.
7. Netflix hiked prices
(Image credit: Netflix)
It’s that time of year again! We’re not talking about the changing of the seasons, no, of course, it’s Netflix hiking prices. Yippee…
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The world’s biggest streaming service has quietly announced that the Standard with ads tier is going up by $1 to $8.99, while both ad-free tiers, Standard and Premium, are going up by $2 to $19.99 and $26.99, respectively.
What’s more, Netflix’s extra member fee will rise from $7.99 to $9.99 — yikes!
It’s not clear if this change will launch outside the US anytime soon, but you can always count on three things in life: death, taxes, and Netflix price hikes.
Tozero’s plant outside Munich was set up in six months and is capable of producing 100 tonnes of high-purity lithium carbonate from old batteries each year.
German battery and raw materials recycling start-up Tozero has opened a new industrial plant for the production of domestic lithium and graphite, which it claims as a European first.
The new facility in Munich is capable of processing 1,500 tonnes of waste per year by turning end-of-life lithium ion batteries into domestic supplies of lithium, graphite and nickel-cobalt blends at an industrial scale.
Such materials are considered critical for use in electric vehicle, grid-scale storage and industrial electrification, but Tozero said that Europe and the US are currently massively reliant on materials imported from China.
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It said its technology can give Europe “a domestic source of critical materials” for use by companies across construction, ceramics and lubricants, with further materials and industries to follow.
“Europe doesn’t yet have the critical raw materials it needs to build and scale its own energy transition and battery industry,” said Sarah Fleischer, co-founder and CEO of Tozero.
“Our technology, now scaled 10,000 times, changes this by enabling us to recycle end-of-life batteries and extract these materials at industrial scale for the first time.”
The plant at the Gendorf chemical park, outside Munich, was set up in six months and is capable of producing 100 tonnes of high-purity lithium carbonate from old batteries – which Tozero equated to “saving 6,000 electric vehicles’ worth of batteries from landfill” – each year.
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The company said the Gendorf plant will now form the blueprint for a full-scale commercial facility, planned for 2030 and capable of processing 45,000 tonnes of battery waste per year.
“In just under four years, Tozero has gone from lab-scale experiments to industrial operations and we’re consistently proving that recycling isn’t just a pilot project – it can be delivered at a level capable of giving Europe a homegrown, circular supply of critical materials its future runs on,” Fleischer added.
The Munich-based company was founded in 2022 by Fleischer – a serial entrepreneur and mechanical engineer – and Dr Ksenija Milicevic Neumann, an expert in metallurgy.
Tozero claims a “proprietary, acid-free hydrometallurgy process” allows battery recycling to happen “in a single, superior cycle”, ensuring recovered materials are pure enough to feed directly back into manufacturing and creating a circular European supply chain.
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It has completed pilots with companies such as BMW and works with partners in 10 European countries.
Last month, R3 Robotics – founded in Luxembourg but based in Karlsruhe, Germany – raised €20m to scale its automated disassembly of electric vehicles for preservation and recycling of valuable materials such as lithium batteries.
Updated, 2.15pm, 27 March 2026: This article was amended with updated figures for annual waste treatment capacity, Sarah Fleischer’s quoted scaling ratio of Tozero’s technology, and output equivalence of electric vehicle battery salvage numbers.
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Netflix just raised prices across every subscription tier in the U.S., and at this point, nobody should be surprised, but that doesn’t make it any easier to swallow. The ad-supported plan climbs to $8.99, the standard tier jumps to $19.99, and the premium plan now hits $26.99 per month, with extra member fees rising alongside them. Netflix says the increases support its push into new formats like video podcasts and live sports, which sounds ambitious until you realize your monthly bill is quietly funding the experiment.
What makes this one harder to ignore is the timing. Netflix walked away from the Warner Bros. Discovery and Paramount drama with nearly $3 billion for its trouble, and now subscribers are being asked to chip in even more. At the same time, the company is pouring close to $900 million into a massive new studio complex at Fort Monmouth, less than two miles from my front door on the Jersey Shore, and is set to open within the next two years. Growth is clearly the priority. Whether customers feel like willing participants or just the revenue stream is another story.
Netflix’s financials make the latest price hike feel less like survival and more like strategy.
The company pulled in $12.1 billion in revenue for Q4, edging past expectations and capping off a year where revenue climbed to roughly $45 billion with more than 325 million subscribers globally. Growth isn’t the issue here; Netflix is still printing money, fueled by higher subscription prices, a rapidly expanding ad business, and massive engagement driven by tentpole content.
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Advertising is quickly becoming the quiet co-star. Netflix’s ad tier continues to scale, with projections pointing to ad revenue doubling again to around $3 billion in 2026, which helps explain why the “cheaper” plan just got more expensive.
And then there’s content—the real engine behind all of this. The final season of Stranger Things delivered a major bump in viewership and engagement, helping drive that strong quarter. But Netflix isn’t done squeezing that lemon. The company has already announced a massive (and not cheap) complete series box set, with internal expectations reportedly targeting over one million units sold. In other words, even as the show ends, it’s still being monetized like a Marvel franchise with a Hawkins zip code.
So when Netflix tells you price increases are about “investment,” they’re not wrong. They’re just not hurting either. Between rising margins, a booming ad business, physical media cash-ins, and a content machine that keeps feeding itself, this is a company operating from a position of strength and not desperation.
Which brings us back to the bill. The numbers say Netflix is thriving. The price hike says they’d like to thrive a little more with your help.
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Warner Bros Drama Ends, Netflix Cashes the Check and Raises Your Bill?
Netflix thought it had Warner Bros. Discovery locked up late last year with an $82.7 billion deal focused on studios and streaming assets, marking a major shift from its long-standing “build, don’t buy” strategy. But that deal barely had time to breathe before Paramount, backed by Skydance and the Ellison war chest, crashed the party with a series of increasingly aggressive all-cash offers for the entire company.
What followed wasn’t a negotiation, it was a corporate knife fight. Paramount kept raising the stakes, eventually landing at roughly $31 per share (about $110 billion total), a bid Warner’s board ultimately deemed “superior” thanks to its all-cash structure and clearer regulatory path. Netflix had a short window to respond and walked away, deciding the numbers no longer made sense.
And just like that, Netflix went from presumed winner to spectator with a $2.8 billion breakup fee as a consolation prize.
No – A lock icon will appear on unavailable titles.
Yes
Yes
Watch on TV, Laptop, Phone/Tablet
Yes
Yes
Yes
Extra Members Option
–
Add 1 extra member for: $7.99/month with ads, or $9.99 / month without ads ($1 more than before)
Add up to 2 extra members for: $7.99/month each with ads, or $9.99/month each without ads ($1 more than before)
The Bottom Line
Netflix can frame this however it wants; investment, growth, evolving content strategy, but the math isn’t complicated. The company is profitable, growing, and sitting on billions from a deal it didn’t even complete, while simultaneously funding a massive studio buildout and expanding into new formats like sports and podcasts. None of that comes cheap, and none of it is being funded out of goodwill.
This is how it gets paid for: higher subscription prices, rising add-on fees, and a steadily more expensive “entry-level” tier that isn’t really entry-level anymore. Existing subscribers absorb the increase immediately, new subscribers enter at a higher baseline, and the ad tier quietly becomes more lucrative on both sides of the equation.
Netflix isn’t alone in doing this, but it’s doing it from a position of strength, not necessity. And that’s the distinction that matters. The service is still delivering value for millions of people, but the direction is clear: more content, more expansion, more revenue per user.
Who pays? You do. And unlike that Warner Bros. deal, there’s no option to walk away with a check.
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