Platforms that permit adult content must employ effective age assurance methods, according to Ireland’s Online Safety Code.
Elon Musk’s social media platform X is under investigation yet again; this time for its alleged non-compliance with regulations around age assurances and parental controls.
Ireland’s media regulator Coimisiún na Meán (CnaM) has today (8 September) launched its first investigation under the Online Safety Code to probe whether X is effective in ensuring children don’t come across sexual and other adult content on its platform.
Under the Online Safety Code – which came into complete effect last year – age assurance is a requirement for platforms that permits adult-only content such as pornography, or content that consists of real or realistic gore and violence.
Age assurance measures can include age estimation, which often uses AI technology to estimate a user’s age, while increasingly stricter regulations also require platforms to verify users’ ages via photo identification.
For years, users, including minors, could self-declare as adults while signing up to platforms. Under new regulations, this is no longer an acceptable age barrier.
In addition, platforms such as X are also required to provide parental control systems to ensure that guardians can steer what type of content their children encounter.
CnaM said it launched its probe after its platform supervision team raised concerns around X’s compliance with regulations. It found that parental controls put in place by X “may not be effective, do not have minimum requirements, are hard to locate and are not brought to the attention of new users at sign-up stage”.
The new investigation will probe whether X is employing effective age assurance measures, whether parental control systems it uses reach the minimum functional requirement, and whether it directs new users to the available controls.
“We understand the concerns that parents and guardians have about content their children may be seeing online and concerns of strangers seeing their children’s content,” said CnaM’s digital services commissioner John Evans.
“Platforms which allow users under the age of 16 must have parental controls which are under the control of parents and guardians, they must ensure that these parental controls are effective and easy to locate, and they must draw users attention to these parental controls at account sign-up stage, for any parent or guardian who wishes to use them.
“Platforms which are accessible to children and allow adult-only video content, such as pornography or extreme and gratuitous violence or acts of cruelty, must ensure that this content cannot normally be accessed by children by implementing effective age assurance measures,” Evans added.
The Irish regulator opened a different probe into X last year to investigate whether the social media platform broke the European Union’s Digital Services Act (DSA) with its content moderation policies.
The platform, meanwhile, is also being separately investigated by the EU – alongside CnaM – the Data Protection Commission, and the UK government over its Grok AI chatbot, which enabled users to generate millions of non-consensual sexually explicit content. X faced the first penalty issued under the DSA last year after it was fined €120m for breaking rules around transparency obligations.
The bloc is tightening regulations around social media platforms as lawmakers grapple with its long-term negative effects on children. 28 large platforms and services are being monitored in the EU under some of the world’s strictest laws around social media harms, while an increasing number of member states are opting to ban platforms for minors altogether.
Several non-EU countries have taken similar routes, all following behind Australia, the first country to ban social media for under 16s. Research, however, reveals that a complete platform ban for minors may not work.
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Elon Musk at Charlie Kirk’s memorial, September 2025. Image: Gage Skidmore via Flickr (CC BY-SA 4.0)




















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